Last week during a conversation with a client we talked about the concept of the 7 layers of an onion. The concept, for those of you who don’t know, is that as you peel back the layers of the […]
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2013 Electrical Distributor Performance Here we are in early 2014 and you’re looking at your company’s performance wondering how you did. Many will tell us, and tell their close “friends”, that “we only did 2-3%”…which makes everyone feel good because […]
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And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
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Last week I attended the NAED Western which was held at the Marriott Desert Ridge in Phoenix. I hadn’t attended the Western in awhile so it was good to see a number of old friends on the distributor side as […]
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Prior to the NAED Eastern in November and the upcoming NAED Western (next week), we’ve been surveying distributors and manufacturers on their 2014 sales outlook, what strategies are important to their growth and what product categories and/or applications will drive […]
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Yes, it seems strange and you’re saying “Google doesn’t make or sell any electrical products”. And while you are currently correct, their latest acquisition takes them into a product category that electrical distributors do sell (and which also then technically […]
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Industry Consolidation
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Industry News
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Lighting
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Lighting2
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Logistics
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Marketing
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Marketing Groups
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Research Reports
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Sales Channel
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Supplier / Products
14 thoughts for 2014
Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014. So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]
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Branding
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Customer Segments
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Distributors
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eBusiness
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Growth Strategies
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Industrial Market
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Industry Consolidation
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Industry News
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Lighting
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Lighting2
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Marketing Groups
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Supplier / Products
The Year in Review and Your Input is Requested … Happy New Year
As we get ready to close the page on another successful year, we wanted to thank you for your readership and support. Over the past year we’ve: posted 69 thoughts, observations and insights which we hope were beneficial to you […]
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Prior to the NAED Eastern, Channel Marketing Group surveyed conference registrants (manufacturers and distributors) about their 2014 market outlook. While the results are not scientific, they are indicative. Over 50 people responded (about 10% of registrants). Of the 60 or […]
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Channel Strategies
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Distributors
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eBusiness
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Growth Strategies
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Marketing
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Productivity
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Research Reports
A Brick Branch or an eBranch – Let the Arms Race Begin
As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
