Earlier this year Channel Marketing Group surveyed distributors and manufacturers regarding their 2014 sales outlook and also inquired about key growth strategies, key markets and key product offerings that would drive growth. This research was then segmented based upon the […]
What you did some years ago. If you went to your favorite fishing hole in your business, it could be your Product Data and the way you priced product. Some are old enough to remember that when they set up […]
The answer, obviously and increasingly, is yes. Every department within your company is investing in technology. Consider: The network that is used for daily duties (i.e. Microsoft, Apple, Adobe, etc and the various hardware players) Phones (VOIP networks as well […]
Internet is Impersonal With so many people growing up with astounding computer skills, a number of distributors are wondering how to utilize these skills in future business plans. Most distributors got ‘Pushed” into an ERP computer systems because they thought […]
We’re continuing to see a correlation between a distributor’s focus on selling LED lighting and their sales performance. Perhaps it creates an opportunity to get in front of a customer and eventually sell them additional products; perhaps it’s solely to […]
Unused Wedding Dresses A local ABC TV station in the Dallas-Ft Worth market interviewed a number of birthing center nurses about what babies are wrapped in when their trip from the hospital is to burial. The answers may surprise some. […]
For the last several years I’ve asked distributors what they are netting out at the end of the year. And currently if you said you were netting out around 3%, you are doing better than a CD at your local […]
Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]
You may remember the Wendy’s commercial called “Where’s the beef?” The essence was competitive hamburger chains had small burgers. With e-Commerce initiatives we could ask “where’s the content?” While launching an initiative can be costly (time and financial), the bigger […]
The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers. These companies provide value-added services to the channel. In the instance of companies such as All […]
David Gordon
Channel Marketing Group
919-488-8635
