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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / eBusiness  / More Insights  / Productivity  / Technology
Getting what you want in the ERP world
David Gordon Posted On October 15, 2014


 Capacity vs Productivity We’ve been running a series of posts that engage you to think about your business much earlier than is  customary. Why? Some distributors voice an opinion that they seem to have reached the maximum output of their […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports  / Supplier / Products
LEDs … Declining or Growing?
David Gordon Posted On October 2, 2014


Over the past few weeks I’ve been working with clients on their 2015 strategies. As an element we review much data, inquire about what has driven business in 2014 and discuss areas of focus for 2015. We’ve seen a correlation, […]


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Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
Sonepar Scores Big … and Other September Acquisitions
David Gordon Posted On September 29, 2014


September was a busy month for Sonepar and shared insights into an evolution of Sonepar in the U.S. and potentially communicated a message to Rockwell distributors. And these were just two of the deals done this month. Sonepar #1 – […]


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Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Research Reports  / Sales Channel  / Supplier / Products  / Technology
2015 Planning Part 4 – Internet Sales
David Gordon Posted On September 28, 2014


With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan  how you face your customer online in 2015. Instead of reacting, now is a good time […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / Profitability  / Research Reports
2015 Planning, Part 3, Home Automation, Industrial Outlook, Home Building
David Gordon Posted On September 22, 2014


Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Sales Channel
Alibaba – Ringing the Bell to Sell or Starting the Year of eCommerce for Distributors?
David Gordon Posted On September 18, 2014


As I sit writing this post on the eve of one of the largest IPOs ever, Alibaba, I’ve been debating if this post should be about the beginning of the end of distribution to many market segments and hence the […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Training
2015 Planning, Part 2 – Resi, Data Centers, Trends & Questions
David Gordon Posted On September 15, 2014


Welcome to another installment of “Time to Plan” where we’re sharing industry indicators and potential planning questions. Indicators The housing market is showing signs of continued growth, albeit this is marketplace specific.  It appears that the higher end of the […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Supplier / Products
LEDs Become Mainstream; Graybar & Grainger Market
David Gordon Posted On September 11, 2014


LEDs, as distributors know, is becoming more and more mainstream.  They dominate new projects and are increasingly being requested for retrofits. The energy savings are significant along with other cost savings (i.e. maintenance, HVAC costs, etc). But you especially know something […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / Marketing  / More Insights  / Research Reports
2015 Planning – Market Indicators & Planning Questions, Part 1
David Gordon Posted On September 8, 2014


This month begins meeting season.  National chains are holding their annual meetings (click here to see the agenda and sponsors for CES’ meeting), marketing groups are holding registration for their meetings and last week we received the invite for the […]


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Customer Service  / Distributors  / eBusiness  / More Insights  / Profitability  / Research Reports  / Technology
Planning for Security
David Gordon Posted On September 3, 2014


Before and over the Labor Day weekend there were several press releases and articles that rolled in regarding purchases and problems in business software. INFOR completes Saleslogix purchase: We’ve thought for a while that as some ERP software packages have attempted […]


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