Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Sales Channel
Billion Dollar Buys: HD Power Solutions to Anixter, Interline to Home Depot
David Gordon Posted On July 28, 2015


The last couple of weeks have seen a couple of billion dollar buys that will have some affect on electrical distributors and manufacturers for significantly different reasons and coincidentally both deals originated with Home Depot. While independent entities, many will […]


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Channel Strategies  / Contractors  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / More Insights
How Was Your First Half?
David Gordon Posted On July 16, 2015


After the first half of the year, you may be ready to sit back and make paper airplanes.  The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]


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Channel Strategies  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Logistics  / More Insights  / Pricing  / Productivity  / Purchasing  / Technology
ElectricalTrends Tech Vision Series: IBIS Enters Electrical Distribution: Advanced Supply Chain Software™ and Microsoft
David Gordon Posted On July 12, 2015


This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]


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Advocacy  / Manufacturers  / More Insights
Independence Day- July 4th 2015
David Gordon Posted On July 3, 2015


     We are reminded every 4th of July to have a ‘Safe One’. Drink and eat what ever you want. But in these times where children and teenagers are recruited via the Internet to some war that does not concern […]


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eBusiness  / Logistics  / More Insights  / Productivity  / Profitability  / Technology
ElectricalTrends’ Tech Vision Series: Epicor’s Eclipse Helping Distributors
David Gordon Posted On July 1, 2015


This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor. Among functions, […]


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Jobs  / More Insights
Southern Region Sales Manager – UPDATE – FILLED
David Gordon Posted On June 29, 2015


Topaz Lighting and Electric is looking for a Regional Sales Manager-Southern Region.  Reporting to the National Sales Manager, this position manages all selling activities of Topaz’s Lighting and Electrical products through electrical distributors while increasing sales, building brand awareness, and […]


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Jobs  / More Insights
Territory Sales Manager Positions (Metro NY, NJ/PA) – UPDATE – FILLED
David Gordon Posted On June 29, 2015


Topaz Lighting and Electric is looking for two Territory Sales Managers.  One Territory Sales Manager for the Metro NY territory and one for the New Jersey/Pennsylvania territory.  Reporting to the VP of Corporate Business Development, this position manages all selling […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights
Sonepar – a $10 Billion Distributor?
David Gordon Posted On June 24, 2015


Last week came news that another independent distributor was sold to Sonepar.  Eck Supply, a 20+ location distributor in southern VA, NC, SC, after selling their Rockwell location to EECO, sold the remainder of the company to Sonepar.  Perhaps it […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Pricing  / Profitability  / Purchasing  / Sales Channel
Is it time to hit the reset button?
David Gordon Posted On June 17, 2015


We’re at that time of year. The doldrums days of summer. The time when it gets hot and many people naturally become a little more “laisse faire.” When we use the excuse of mid year, summertime, the July 4th holiday, […]


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Associations  / Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Boosting performance at your Webstore
David Gordon Posted On June 10, 2015


“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]


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