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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / More Insights  / People in the News
Schrager Shaves to Support Kids With Cancer
David Gordon Posted On March 1, 2015


The Ides of March (March 15th) is quickly coming upon us and with it the opportunity to help kids with cancer. As many readers of ElectricalTrends know, this time of year we let you know that Pat Schrager, formerly of […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Productivity  / Reps  / Research Reports  / Sales Channel  / Supplier / Products  / Technology
NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Jobs
Director of Product Management: Protective Relays + Custom Electrical products
David Gordon Posted On February 17, 2015


The Director of Product Management- Protective relays and Custom Electrical will lead Product Management efforts of the Protection Relays business – They will have total ownership and manage the product lifecycle from strategic planning to tactical activities. This highly visible […]


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Jobs
Account Manager – Automation Technologies
David Gordon Posted On February 17, 2015


Our client  is looking for an energetic and focused Automation Account Manager in the Des Moines, IA and Denver CO area to expand their business in industries and market segments where they have high potential. We are specifically interested in people who […]


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Jobs
Vice President of Commercial and Industrial Sales
David Gordon Posted On February 17, 2015


This Vice President of C&I Sales role is for a very progressive electrical distributor. They are seeking a Vice President of C&I Sales who will oversee the daily operations of the sales function company wide for this $100M plus electrical distributor. This position works […]


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Jobs
Product Marketing Manager- Controls and Automation
David Gordon Posted On February 17, 2015


Our client is looking  for a strong Automation candidate with marketing experience in Chicago, IL. This position will be responsible for developing, leading, coordinating, and ensuring implementation of the commercial strategy for the Integrated Control architecture which leads to rapid […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Lighting the Way to Demand Creation
David Gordon Posted On February 15, 2015


Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]


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Jobs
District Sales Manager – Southeastern U.S
David Gordon Posted On February 15, 2015


This District Sales Manager role is with a large electrical manufacturer in the electrical protective relays sector and fuses sector. This position will be located in the southeastern US and has responsibility for the  key southeastern US district which includes, AL, FLA, GA, […]


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Jobs
Product Sales Specialist – Industrial Automation
David Gordon Posted On February 15, 2015


The Product Sales Specialist is responsible for managing specific sales and marketing efforts for a product or product group within the automation control and energy platform. We are looking for someone that has a strong technical product background and also […]


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Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Demand Creator or Demand Fulfillment agent?
David Gordon Posted On February 13, 2015


Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]


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    Channel Marketing Group
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