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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Pricing  / Profitability
Fishing for Profits in Product Data …Part 1 of a series
David Gordon Posted On March 23, 2014


For the last several years I’ve asked distributors what they are netting out at the end of the year. And currently if you said you were netting out around 3%, you are doing better than a CD at your local […]


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Channel Strategies  / Lighting  / Lighting2  / More Insights
Could the Future of the Big 3 Lamp Lines Be On a Dimmer?
David Gordon Posted On March 20, 2014


Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]


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eBusiness  / Marketing  / More Insights  / Supplier / Products  / Technology
Where’s the product content for your website?
David Gordon Posted On March 18, 2014


You may remember the Wendy’s commercial called “Where’s the beef?”  The essence was competitive hamburger chains had small burgers. With e-Commerce initiatives we could ask “where’s the content?” While launching an initiative can be costly (time and financial), the bigger […]


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Associations  / Channel Strategies  / Marketing Groups  / More Insights  / Supplier / Products
Middlemen Make Moves
David Gordon Posted On March 17, 2014


The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers.  These companies provide value-added services to the channel. In the instance of companies such as All […]


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Advocacy  / More Insights
Schrager Shaves Again
David Gordon Posted On March 10, 2014


For the past three years ElectricalTrends and industry colleagues have helped Pat Schrager, formerly of Panduit, generously contribute to helping children with cancer.  March is typically St Baldrick’s month, when individuals shave their heads in support of kids with cancer. […]


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Associations  / Channel Strategies  / Distributors  / eBusiness  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights  / Productivity
2014 NAED South-Central … Escaping Winter!
David Gordon Posted On March 3, 2014


Last week I was at the NAED South-Central which was held in Tampa.  While the reported attendance was about 675-700 individuals, consisting of 75 distributor entities (including multiples of CED, Sonepar, etc), 122 manufacturer entities, and the remainder being reps […]


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eBusiness  / More Insights  / Productivity  / Technology
Clarification from an earlier post regarding Epicor
David Gordon Posted On March 3, 2014


Regarding the post from February 12, 2014. This writer expressed an opinion about Epicor that apparently was not construed as an opinion by Epicor. Such statement was as follows: “Sometimes I think that I read too many 10-Q’s and other public documents. Many […]


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Jobs
Technical Outside Sales Rep – WI
David Gordon Posted On February 26, 2014


We are working with nationally recognized leader in the high-tech motion control and automation industry. We are searching for a Outside Sales rep that will be responsible for all aspects of outside sales including, but not limited to, territorial sales […]


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Jobs
Product Engineer – Robotics in IL
David Gordon Posted On February 25, 2014


Our client is looking for an energetic and focused Product Engineer – Robotics in the greater Chicago, IL area to help introduce and train the new Robotics solutions architecture. The Product Engineer – Robotics will work with the Marketing department […]


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Jobs
Inside Sales in MA and PA
David Gordon Posted On February 25, 2014


Job Description Our client is looking for a talented, enthusiastic Inside Sales Representative to help maintain the highest levels of customer satisfaction. This position handles customer inquires via the telephone and maintains contacts with customers for the purpose of selling […]


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    Channel Marketing Group
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