Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups
A Conflicted Market?
David Gordon Posted On April 5, 2010


Last week I visited a client in support of their strategic planning and marketing initiatives. As usual the question arose, “what are you seeing in the market?” And my answer this time was a little difference. I summarized the market […]


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Branding  / Customer Service
The Power of Customer Service-Part 2
David Gordon Posted On April 2, 2010


Earlier this week, I relayed a true story about how an electrical contractor, distributor, manufacturer’s rep and manufacturer, while replacing product, completely fumbled the ball and missed an opportunity to reinforce the value of Brand Name products and Customer service. […]


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Branding  / Customer Service
Customer Service on the Back Burner-Part 1
David Gordon Posted On March 29, 2010


In today’s market conditions the power of Customer Service is often overlooked. It is a trend that is a sign of the times. Everyone is busy trying to survive or claw back into their market. Many say it’s a time […]


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Branding  / eBusiness  / Industry News  / Research Reports  / Supplier / Products
Contractors look for labor saving devices while estimating
David Gordon Posted On March 24, 2010


While interviewing electrical contractors and distributors for our 2010 Contractor Insight Research Report (just released), we came across a few changes in attitude that might be of interest to manufacturers and distributors. Generally speaking most contractors a few years ago […]


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Industry News  / Research Reports
2010 Contractor Insights Report
David Gordon Posted On March 23, 2010


Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry?This, and more, is available in our 2010 Contractor Insights Report which […]


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Industry Consolidation
Positioning HD for ??????
David Gordon Posted On March 23, 2010


There have been some recent changes at HD Supply … some announced and some unannounced (yet) that appear may answer the question “What is HD Supply’s future?” As you may know, Home Depot recently wrote down its valuation of HD […]


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Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing
The Fragmenting of the Industry
David Gordon Posted On March 19, 2010


People ask “what are we seeing in the market” to correlate it with what they are seeing and to integrate into their planning. And what we are seeing comes down to with challenges (we’re being nice) in the resi market […]


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eBusiness  / Productivity  / Profitability  / Technology
Could the Electrical Industry Run on SAP?
David Gordon Posted On March 19, 2010


Maybe … especially if we (the industry, not your specific company) want profitability. You may remember SAP’s marketing theme of a couple of years ago that basically of  “The best-run businesses run SAP”. With a multitude of electrical manufacturers turning […]


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Branding  / Growth Strategies  / Industry News  / Marketing  / Research Reports
Sales Continue to Slide for some Electrical Distributors
David Gordon Posted On March 16, 2010


Most everyone in the electrical distribution channel understands that residential sales have fallen through the floor or are in the ditch.   To understand currently what is happening, Allen Ray Associates started an“Informal” phone survey to 27 distributors (at this […]


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Research Reports
The New ElectricalTrends
David Gordon Posted On March 14, 2010


The new ElectricalTrends is now online.  We’ve redesigned the site and have added more content.  New sections include: Industry Updates, where you can read streaming content about national electrical distribution chains and about leading electrical manufacturers. This page is offered […]


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