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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors
Where Have the Small Contractors Gone?
David Gordon Posted On May 27, 2010


Looking for verification that the small contractor is being hurt the most in this recession, consider this: Home Depot, which derives 30% of its revenues from “pro” customers says that these customer sales are down low single digits now and […]


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Growth Strategies  / Lighting  / Lighting2
Size Supports Diversification
David Gordon Posted On May 25, 2010


With commercial construction in the doldrums, distributors seeking revenue, and profit, opportunities are looking to diversify their business and asking the question “What percentage of my overall market do I have?” and then asking “What segments could I effectively, affordably […]


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Associations  / Channel Strategies  / Contractors  / eBusiness  / eMarketing  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / Marketing Groups
2010 NAED – National Electrical Leadership Summit Observations
David Gordon Posted On May 20, 2010


As many know, NAED held it’s 2010 National Electrical Leadership Summit this past weekend. There were about 83 distributor companies represented and 74 manufacturer companies. While the distributor attendance improved, it seemed like the manufacturer number declined, especially small to […]


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Lighting  / Lighting2  / Productivity  / Research Reports
Going Green. Modeling your customers’ customer. Getting your cash
David Gordon Posted On May 17, 2010


Over the last few weeks we have noticed some trends and reported that a number of companies are pro-actively seeking ways to help their customers save money and connect.Our focus is normally on hard good products, but recently we have […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Productivity  / Renewables  / Technology
Solar, LEDs, Diversification, Inventory Management and More
David Gordon Posted On May 13, 2010


A little bit of a reading roundup before this weekend’s NAED Leadership Summit.  Recently there has been array of news from 3M, GE, Home Depot, Rexel, Square D, Datalliance, CED and Hilti to get us going (or at least cause some […]


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Industry Consolidation  / Industry News  / Productivity
A Sign of the Times?
David Gordon Posted On May 10, 2010


Given the dramatic decline in industry revenues over the past 18 months, many have wondered when consolidation will occur and are surprised that they haven’t seen more than a few. We agree, and from talking with a number of potential […]


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Profitability
Banks actually helping their Business Customers?
David Gordon Posted On May 3, 2010


Or is good old fashion common sense come back in fashion? It seems as if some regional banks have discovered that they have money lying around not earning money. After all, their product is money. Several weeks ago I began […]


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Growth Strategies  / Industry News  / Research Reports
Q1 is In … How are You Doing?
David Gordon Posted On April 27, 2010


Over the last couple of weeks we’ve been talking with a number of manufacturers and distributors and have started to notice some Q1 trends … Aside from many distributors losing 3-7 days due to weather, which impacted business Industrially-oriented distributors […]


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Advocacy  / Associations
How Should Manufacturers Evaluate Associations?
David Gordon Posted On April 21, 2010


At the same association meeting I’m currently at the association held a manufacturer only session (as well as a distributor only one) to solicit meeting format feedback as well as association feedback, essentially asking manufacturers, “what are you looking for […]


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Growth Strategies  / People in the News  / Sales Channel
How Do You Recruit Salespeople?
David Gordon Posted On April 21, 2010


Am attending a distributor meeting and an attendee asked a speaker “where do you find sales staff other than through networking?” (yes, some people are looking to grow their business.)The question came from a lighting / electrical distributor. The follow-up […]


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