Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing
The Fragmenting of the Industry
David Gordon Posted On March 19, 2010


People ask “what are we seeing in the market” to correlate it with what they are seeing and to integrate into their planning. And what we are seeing comes down to with challenges (we’re being nice) in the resi market […]


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eBusiness  / Productivity  / Profitability  / Technology
Could the Electrical Industry Run on SAP?
David Gordon Posted On March 19, 2010


Maybe … especially if we (the industry, not your specific company) want profitability. You may remember SAP’s marketing theme of a couple of years ago that basically of  “The best-run businesses run SAP”. With a multitude of electrical manufacturers turning […]


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Branding  / Growth Strategies  / Industry News  / Marketing  / Research Reports
Sales Continue to Slide for some Electrical Distributors
David Gordon Posted On March 16, 2010


Most everyone in the electrical distribution channel understands that residential sales have fallen through the floor or are in the ditch.   To understand currently what is happening, Allen Ray Associates started an“Informal” phone survey to 27 distributors (at this […]


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Research Reports
The New ElectricalTrends
David Gordon Posted On March 14, 2010


The new ElectricalTrends is now online.  We’ve redesigned the site and have added more content.  New sections include: Industry Updates, where you can read streaming content about national electrical distribution chains and about leading electrical manufacturers. This page is offered […]


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Channel Strategies  / Growth Strategies  / Marketing
Focusing on Selected Distributors
David Gordon Posted On March 10, 2010


Over the past month we’ve spoken to a number of manufacturers who have intimated that they are channeling their sales organization to focus their efforts on fewer, more profitable, distributors. These distributors typically are financially strong, larger, more aggressive, marketing-oriented […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Profitability
The Death of Small Branches?
David Gordon Posted On March 9, 2010


Over the past few weeks we’ve been hearing of a number of the national chains closing small branches.  In some instances these branches were set up to service specific customers, in other instances they are small branches in small towns, […]


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Industry News
BlackRock’s 10 Prediction’s
David Gordon Posted On March 8, 2010


Recently we ran across a copy of BlackRock’s 2010 predictions. If you didnt’ know, BlackRock is a global invesment management advisory service and hence has a pretty good handle on the market. Some of their non-stock market predictions: Expect a […]


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Research Reports
LEDs – Gaining Traction With Installers
David Gordon Posted On March 8, 2010


Contractors want to know more about LEDs but with the myriad of manufacturers and products on the market, it’s difficult to know whom to trust, what to recommend, how to evaluate and then how to install.  Channel Marketing Group, in […]


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Research Reports
Selling LEDs through the Electrical Channel – for Manufacturers
David Gordon Posted On March 8, 2010


LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump […]


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Research Reports
State of Private Labeling
David Gordon Posted On March 8, 2010


Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone’s supermarket has undertaken this approach. In 2007 private labeling became of […]


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