• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Research Reports
Industrial End-User / Contractor Insight Report – Spring 2011
David Gordon Posted On July 17, 2011


The industrial market is driving electrical industry growth and helping many distributors succeed in today’s challenging marketplace. The challenge for these distributors is that their marketplace is changing, requiring them to change to meet tomorrow’s needs. Channel Marketing Group recently […]


Continue Reading
0
0



Productivity  / Technology
Is Your ERP system a Mother-ship or a Satellite?
David Gordon Posted On July 10, 2011


Most distributors of any size invested in a distribution-specific ERP system that handles the specific nuances of the wholesale distribution business, save a few goliaths. The goliaths invested in SAP or an Oracle based system. But there are not that […]


Continue Reading
15
0



Industry Consolidation  / Productivity  / Profitability  / Reps
Who Should Be Carrying Product … Reps or Distributors?
David Gordon Posted On July 8, 2011


Over the past few months we’ve been talking with a number of reps throughout the country as we work with an electrical manufacturer to review their reps and, in some instances, recruit new reps.  Because of their product type we’ve inquired […]


Continue Reading
8
0



Growth Strategies
How Well Does the Channel Communicate?
David Gordon Posted On June 29, 2011


Communication is critical to developing strong relationships. Be it at the local level, to salespeople, from manufacturer “corporate” to distributor “corporate” and more, sharing direction, information, expectations and performance is important to achieving success.  In fact, this is why most […]


Continue Reading
0
0



Advocacy  / Channel Strategies  / Growth Strategies
Loyalty & Commitment … What are They?
David Gordon Posted On June 8, 2011


I recently posted this on TED Magazine’s LinkedIn site and, it seems, it’s gotten buried, so I thought we’d re-start the discussion here. We’re working on a project with a manufacturer and during our discussions the topic of “loyalty” and […]


Continue Reading
3
0



Growth Strategies  / Industry News
A Hesitant Marketplace?
David Gordon Posted On June 6, 2011


Last week was a tough one for the stock market as it dropped for another week with one day dropping 280 points on a quartet of bad news … low new hiring (only 54,000 new non-farm jobs), the ISM manufacturing purchasing […]


Continue Reading
1
0



Distributors  / Lighting  / Lighting2
End Run on Distribution?
David Gordon Posted On June 3, 2011


Recently the big buzz at Lightfair was about a “New Technology” named LED. LED’s have been around for a while…distribution has struggled to gain some traction. But there is an end-run brewing in the retail world. It is a little […]


Continue Reading
3
0



Channel Strategies  / Lighting  / Lighting2
LightFair 2011 and a Changing Lighting Market
David Gordon Posted On May 31, 2011


The 2011 LightFair Show, held May 17-19 in Philadelphia, according to all we’ve spoken to was a resounding success.  While there was some initial trepidation about moving to Philly for a year and the potential for a decline in attendance, […]


Continue Reading
0
0



Channel Strategies  / Marketing Groups
Value of Marketing Groups to Manufacturers
David Gordon Posted On May 17, 2011


Over the past few months, and most recently at the NAED Leadership Summit, we’ve heard from a number of manufacturers lamenting about participation in marketing groups. While some work the groups well and focus on the group’s members with targeted […]


Continue Reading
11
0



Associations  / eBusiness  / eMarketing  / Lighting  / Lighting2  / Marketing  / Technology
2011 NAED Leadership Summit (aka National) Observations
David Gordon Posted On May 13, 2011


The following post was originally posted on Wednesday, May 11. It is being reposted as Google / Blogger had technical issues on Thursday and “lost” the posting. Last week I attended the NAED Leadership Summit in San Diego (yes, a […]


Continue Reading
10
0



176
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Prysmian Rep Realignment: Lessons for Sales Agencies
    • Graybar’s Record Quarter and Why They Are Pulling Away from The Pack
    • 11 Postulates of a Rep

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search