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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Research Reports
Greening of the Electrical Channel
David Gordon Posted On March 8, 2010


Everyone is talking about “green” and “energy efficiency” and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. […]


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Industry Consolidation
HD’s Value is $0?
David Gordon Posted On February 25, 2010


An Atlanta Journal Constitution article entitled “HD Supply CEO surprised by Home Depot move” provided some interesting observations regarding HD Supply: HD Supply’s sales have dropped $5 billion in 3 years, down to $7 billion. While it’s presumed much was […]


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Growth Strategies  / Profitability  / Sales Channel  / Supplier / Products
Commodities & Sales Organizations … Questions to Ponder
David Gordon Posted On February 19, 2010


Commodities and sales organizations have been occupying our thoughts the past couple of days and we thought we’d give you something to ponder over the weekend: Purchasing magazine has an article entitled “Commodity prices are up–hedge or source?” Remember, they […]


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Growth Strategies  / Lighting  / Lighting2
LEDs Lighting the Way as a Growth Play
David Gordon Posted On February 18, 2010


Ted Konnerth, president of Egret Consulting, the electrical industry’s premier recruitment firm for distributors and manufacturers, spoke last week at the Strategies in Light conference. This conference focuses on high-brightness LEDs and lighting.  Ted lead a discussion on the challenges […]


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Associations  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
NAED 2010 SouthCentral Observations
David Gordon Posted On February 16, 2010


Last week’s NAED SouthCentral attracted a decent crowd, defined as people who registered (as a number of people were no-shows due to weather in Chicago and the Mid-Atlantic / NY area).  68 distributors (excluding IESC and Bell Electric – sorry […]


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Growth Strategies  / Marketing  / Reps  / Sales Channel
A Tale of Two Reps
David Gordon Posted On February 9, 2010


Last week we had the opportunity to speak with a couple of manufacturers and a number of reps.  The conversations turned to how companies are reacting to the economic environment.  Some companies proactively restructure to manage expenses and ensure profitability; […]


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Advocacy  / Contractors
PLA’s Stop Projects
David Gordon Posted On February 5, 2010


It appears that as much as the economy has created the slowdown in the construction industry, politics is contributing to the process. A recent article on ForConstructionPros.com highlights recent Congressional hearings regarding PLAs. PLAs are “project labor agreements” and when they […]


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Growth Strategies  / Marketing  / Reps
Manufacturer Marketing Co-op Feedback
David Gordon Posted On February 4, 2010


On Monday we shared recent attitudinal research of electrical distributors’ thoughts regarding marketing funding and co-op funding in particular. As you would expect, we also reached out to a number of manufacturers to gain their perspective.  The manufacturer feedback was […]


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Growth Strategies  / Marketing
Distributor Co-op Attitudes
David Gordon Posted On January 31, 2010


Last month Channel Marketing Group conducted a brief electrical distributor attitudinal survey regarding marketing co-op funds and wanted to share the results. By no means are they scientific as we had about 100 responses.  The questions we asked, and the […]


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Industry Consolidation  / Industry News  / Supplier / Products
Is Southwire Anticipating a Copper Increase?
David Gordon Posted On January 26, 2010


On Monday there was an article in the WSJ entitled Copper Vets Make Bet with Start-up Firm. The article discussed the launch of a new mining company that is going to search for overlooked deposits of copper and possibly other […]


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