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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Consolidation  / Productivity  / Technology
Infor Acquires Lawson Software
David Gordon Posted On April 26, 2011


Over the past few months rumors have circulated that Infor was looking for the best fit software company to acquire to complement its business. Infor has over 75,000 customers in a number of verticals ranging from distribution to healthcare, automotive […]


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Growth Strategies  / Marketing
Frequent Communications Drive Sales, and E-Marketing Generates Awareness
David Gordon Posted On April 26, 2011


Ran across a couple of things today that caught the eye….over 30 manufacturers are involved in ElectricSmart’s e-Cat launch (including some surprising names), ABB used a convention specific blog and did you know that good sales and marketing requires 14 […]


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Industry News  / Lighting  / Lighting2  / Productivity  / Profitability
Gas Beyond $4.00. Impact on Your Business?
David Gordon Posted On April 22, 2011


I was returning from a meeting with a client this morning and needed to put gas in the rental before the return.  While gas has been creeping up, today was the first time I paid $4.00 per gallon (and yes, […]


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Associations  / eBusiness  / Technology
Activant Acquired and Merged
David Gordon Posted On April 5, 2011


By now many have heard that Activant was sold to a private equity firm and that Apax Partners, the acquirer, also purchased Epicor with plans to merge the two companies, creating a well-diversified corporate software company serving manufacturers and distributors […]


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eBusiness  / Pricing  / Productivity  / Technology
Time for CLOUD ERP’s?
David Gordon Posted On April 4, 2011


Cloud ERP apps are back in the news as mentioned in a recent issues of TED magazine, emails and business newspapers. The buzz is growing and increasing ERP system and maintenance costs make them appear to be more economical. One […]


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Advocacy  / eMarketing
The Real Pat Schrager
David Gordon Posted On March 28, 2011


As you may recall, Pat Schrager, VP Global Distribution for Panduit, recently shaved his head in support of kids fighting cancer.  This occured during a St. Baldrick’s Foundation Party on March 20th.  Pat set a goal of raising $5,000 and […]


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Contractors  / Customer Service  / Marketing  / Technology
Adding Technology to Your Counter
David Gordon Posted On March 17, 2011


The key with counters is giving a reason for people to come to you vs. someone else, especially since competing distributors like to congregate geographically and that there are usually more than a few places (i.e. Home Depot and Lowes) […]


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Logistics  / Productivity  / Profitability
To Fuel Surcharge or Not?
David Gordon Posted On March 8, 2011


In today’s economic climate we have witnessed changes in governments in the Middle East and many have wondered what the fallout will be in both our business budgets and personally at the gas pump. This is not about political, but […]


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Customer Segments  / Growth Strategies  / Marketing Groups  / Renewables
The New Economic Battleground
David Gordon Posted On March 7, 2011


According to the Wall Street Journal is Clean Energy.  And yes, that does beg the question of “What is Clean Energy?”  It appears that Clean Energy is the antithesis of Dirty Energy, which infers fossil fuels.  The ensuing articles in […]


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Industry Consolidation  / Marketing Groups
The Beginning of M&A?
David Gordon Posted On March 4, 2011


Everyone has wondered why there hasn’t been more acquisitions in the industry over the past couple of years, and the question was asked again at the recent NAED SouthCentral conference.  In discussions with companies that one would characterize as “acquirers”, […]


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