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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies
To Grow or Focus Inwardly?
David Gordon Posted On January 26, 2010


The beginning of the year has seen a number of “consultants” talk about continuing to focus on inventory management, pricing management and other inward focused initiatives. While they all are valuable in either getting to, or improving, profitability, they are […]


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Associations
NAED Western Feedback
David Gordon Posted On January 20, 2010


As you know, we weren’t at the recent NAED Western, but we’ve received some feedback on the meeting: Registered attendance appeared to be strong (as determined by the registration list) but a number of people have commented that there appeared […]


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Channel Strategies  / Customer Segments  / Lighting  / Lighting2
Moving from Lamps & Fixtures to Solutions
David Gordon Posted On January 20, 2010


Is GE taking a page from Philips? GE Lighting’s recent announcement that it will be combining its Lumination division with its commercial and industrial fixture group, GE Lighting Systems is reminiscient of when Philips acquired Genlyte-Thomas and then began integrating […]


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Industry Consolidation  / Industry News  / Marketing Groups  / Supplier / Products
Wired Up … 3 Make Financial Moves
David Gordon Posted On January 20, 2010


Much news in the wire business today with Southwire, AIW, Encore and General Cable all making financial news … acquisitions and debt payoffs. Starting with the big announcement, as many know, Southwire acquired “certain assets” of AIW (okay, the assets […]


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Associations
NAED Western Input Requested!
David Gordon Posted On January 13, 2010


The NAED Western starts “today” (Wednesday). Attendance is relatively consistent with the Eastern, albeit aided considerably (abotu 10%) by the solar industry with 548 attendees, excluding NAED personnel, representing 230 companies. The breakdown: Unfortunately we aren’t able to attend due […]


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Customer Segments  / Growth Strategies  / Industry News  / Marketing  / Supplier / Products
Manufacturers Invest with Integrators
David Gordon Posted On January 11, 2010


What do Arlington, Leviton, Thomas & Betts, Cerro Wire, Philips, Schneider Electric, Home Depot and Lutron have in common? (and three of them were sponsors of the Home Depot ad!) They all were either advertisers, sponsors of others’ ads or […]


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Growth Strategies  / Industry News
It’s Electrical Channel Challenge TIme Again
David Gordon Posted On January 7, 2010


Yesterday we mentioned that we were getting ready to launch our third Electrical Channel Challenges survey.  Well, we’re ready. Electrical Distributor Channel Challenges Electrical Manufacturer Channel Challenges Electrical Sales / Rep Channel Challenges The goal of our Channel Challenges surveys […]


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Channel Strategies  / Industry Consolidation  / Marketing Groups
Beginning a New Year
David Gordon Posted On January 6, 2010


After a little hiatus for the holidays, it’s time to get back to work. First order of business … Happy New Year and may your 2010 bring your sales and profit growth, or at least stability, and may 2009 remain […]


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eBusiness  / Marketing  / Pricing  / Profitability  / Technology
Profiting through Technology
David Gordon Posted On December 17, 2009


A couple of tidbits ran across the desk today that shows the industry continues to seek ways to streamline processes to improve profitability. With manufacturers, distributors and contractors seeking to improve their productivity, technology will take the place of many […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Lighting  / Lighting2
Recouping Your Tax Dollars
David Gordon Posted On December 17, 2009


Lately a number of industry resources have been sharing their predictions for 2010. While no one has a crystal ball, we’re hearing an overall industry range of +/- 2%, but no one really represents the industry. From a distributor perspective, […]


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