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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Lighting2  / Renewables
Green on all Fronts
David Gordon Posted On December 16, 2009


A little bit of energy and energy-related news: WESCO, which is traditionally associated with the industrial space or large projects, recently worked with a contractor in California on a large residential project that used solar.  According to Robert Lopez, Sacramento, […]


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Industry Consolidation
HD Becoming “Hard Duty”
David Gordon Posted On December 16, 2009


As most will remember, a few years ago Home Depot went on a buying spree, acquiring a number of wholesalers in the construction industries. After purchasing Hughes Supply, they went on to purchase a couple of electrical distributors before Home […]


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Growth Strategies  / Marketing  / Profitability  / Renewables  / Technology
Paralyzed or Planning to Profit?
David Gordon Posted On December 10, 2009


In talking to distributors as they plan for 2010 we’ve noticed that distributors are following into two camps The first is a large group of distributors that seem paralyzed by the marketplace. They either don’t have confidence in themselves, their […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
Rexel – 2010 to 2012 Growth Plans
David Gordon Posted On December 8, 2009


Last Thursday, Rexel held an Investor Day in Lyon, France. During this meeting, Rexel updated analysts, and probably other investors on its 2010-2012 growth strategy.The report can be found, and downloaded, here. And coincidentally, Rexel announced today that it is […]


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Growth Strategies  / Lighting  / Lighting2  / Renewables
Trends in Green / Energy Efficiency
David Gordon Posted On December 3, 2009


As many electrical distributors are planning for 2010 to be flat, if not slightly down, there remains an area of hope for distributors who are pursuing green / energy efficiency initiatives. Consider: Wesco, which successfully conducted 7 energy summits for […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Marketing
Acquisitions Heating Up
David Gordon Posted On November 19, 2009


We’re starting to see, and hear, rumblings in the M&A market. Many have wondered when this would start in the distribution industries. With credit tight, it has been a challenge. And banks loath the word “construction” (must be that they […]


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Growth Strategies  / Lighting  / Lighting2  / Renewables  / Sales Channel
Has the Sun Shone on Solar for Electrical Distributors?
David Gordon Posted On November 19, 2009


Electrical distributors have been hearing about solar, and other renewable energies, for a couple of years. Most have avoided the market and at the same time, many solar manufacturers have shied away from distributors, preferring instead to sell direct or […]


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Growth Strategies  / Marketing  / Sales Channel
Rexel Reports
David Gordon Posted On November 13, 2009


And like they say “c’est la vie” (or, according to a definition on Urban Dictionary, “Oh well, h_t happens). While the company can spin its third quarter worldwide performance, we’re only focused here in the States. Some observations: Q2 was […]


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Growth Strategies  / Industry News  / Marketing  / Renewables
NAED 2010 Eastern Region Observations
David Gordon Posted On November 9, 2009


We were at the NAED Eastern Regional Conference in New Orleans last week. While attendance was on the light side, which people attribute to the economy and that the IMARK and A-D meetings immediately preceeded it, conversations with distributors and […]


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Growth Strategies  / Industry News  / Marketing  / Productivity  / Profitability
Looking Towards 2010
David Gordon Posted On November 2, 2009


We wanted to title this “Looking Forward to 2010”, however, we debated on the word “forward” given the forecasts that we’re seeing. Consider: “There is so much uncertainty about the first half of next year that until you have a […]


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