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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Channel Strategies  / Growth Strategies  / Industry Consolidation
Are You Getting Your Shopping List Ready?
David Gordon Posted On October 8, 2009


It appears that companies in a number of industries are starting to shop … for other companies. Witness Dell buying Perot, Kraft making an offer to Cadbury, Emerson buying Avocent, Lewis Goetz buying International Gasket, HD Supply and ORCO Construction […]


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Contractors  / eMarketing  / Marketing  / Technology
Preparing for New Customers Today
David Gordon Posted On October 5, 2009


What does Rexel’s U.K division, (also known as Newye & Eyre), Lutron, Rockwell Automation, Philips Lighting and probably a few other industry companies have in common? They are all preparing to market to a new generation of customers with enhanced […]


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Pricing  / Purchasing
Order Fulfillment Dilemna – When Green Means Gray
David Gordon Posted On October 1, 2009


Order fulfillment agreements between distributors have been around for years. Have you faced these issues? Servicing your customer’s total needs – Distributors are faced with order fulfillment issues when they don’t stock lines that their customer specifically request by brand, […]


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Contractors  / Pricing  / Profitability
Get Ready to Sharpen Your Pencil?
David Gordon Posted On September 30, 2009


Recently Reed Construction posting observations regarding contractor pricing strategies on its website in an article titled “Construction deflation’s impact on project cost estimates.”The article, which provides contractors with thoughts regarding how to target opportunities within dollar ranges and discusses the […]


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eBusiness  / Growth Strategies  / Technology
Trade Service Going COOL
David Gordon Posted On September 25, 2009


If you sell to the government (directly or through a GSA), work with contractors who sell to the government or are providing materials for any ARRA (American Recovery & Reinvestment Act … stimulus funds) you may have been asked to […]


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Growth Strategies  / Lighting  / Lighting2  / Renewables
Renewables Doable for Electrical Distributors?
David Gordon Posted On September 23, 2009


As distributors seek niche opportunities to capture any amount of business, many are turning to what is perceived as one of the few growth areas … energy efficiency.The energy efficiency market has a number of components and sub-segments. Two areas […]


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Growth Strategies  / Marketing
Can Demand Be Created in the Electrical Industry?
David Gordon Posted On September 17, 2009


Lately we’ve been talking to a number of manufacturers about what they are seeing in the market and what their initially planning thoughts are for 2010.While most feel that the market has stabilized (and in some cases seeing a little […]


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Growth Strategies  / Marketing  / Pricing
An Orange Formula
David Gordon Posted On September 15, 2009


Years ago the electrical industy viewed Home Depot as a major threat. First it was a case of DIY customers and smaller contractors leaving electrical distributors for a more convenient retail experience and most recently it was Home Depot’s foray […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
3G’s
David Gordon Posted On September 10, 2009


No, not a wireless network, but some thoughts on GE, insights from Graybar and emerging opportunities for generational exit strategies. GE and GE Security Recently it was announced that GE is seeking to sell its GE Security group. As many […]


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Growth Strategies  / Industry Consolidation  / Marketing
Planning to Take Advantage of Branch Closings
David Gordon Posted On September 1, 2009


We’re hearing from a number of sources that a number of the national chains, specifically Graybar, WESCO and Rexel (and possibly more) are selectively closing branches, primarily in what one manufacturer calls the “sand states” (Southwest / West Coast). This […]


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    Channel Marketing Group
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