Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


eMarketing  / Lighting  / Lighting2  / Marketing  / Renewables  / Technology
Tech, Green and Communicating Differently
David Gordon Posted On August 30, 2009


A little bit of an “around the industry” to get the week started: IDEA is going through some personnel changes (and interestingly, just before its E-Biz Forum). After over 35 years in the industry, the last seven as IDEA’s Director […]


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Awards  / Channel Strategies  / Lighting  / Lighting2  / Productivity  / Profitability  / Supplier / Products
A Birthday, CED, Rep Relations, Copper, Renewables and Theft
David Gordon Posted On August 21, 2009


In other words, a little bit of everything to end the week! August marks ElectricalTrends’ two year anniversary. During this time we’ve had over 28,195 visits resuting in 39,241 page views from 13,525 unique visitors (all numbers are according to […]


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Productivity  / Technology
Rexel and Activant … What does it mean?
David Gordon Posted On August 18, 2009


As most industry participants and observers know by now, Rexel has decided to standardize upon one ERP software system, Activant’s Eclipse package. Rexel had been operating different systems for a number of years and trying to aggregate information to support […]


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Channel Strategies  / Reps  / Sales Channel
New Rep Firms Finding a Niche
David Gordon Posted On August 14, 2009


Recently we’ve been contacted by a handful of individuals, whom we’ve known or who have been referred to us, who have decided to start rep firms. Each of the individuals were either in sales / marketing management for manufacturers or […]


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eBusiness  / Growth Strategies  / Marketing  / Technology
Grainger Prepares for New Website
David Gordon Posted On August 12, 2009


Grainger continues to invest in its website as it prepares to introduce its latest iteration.We recently received an email announcing that the new site will be “up and running” in the next few weeks. The site will feature: Improved searching […]


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Growth Strategies  / Marketing  / Pricing  / Profitability
Where Have All The Flowers Gone?
David Gordon Posted On August 5, 2009


48 years ago, Pete Seeger wrote a song that is making a comeback in the electrical industry. While he called his song “Where Have All The Flowers Gone?”, in the electrical industry we might call this “Where Have All The […]


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Growth Strategies  / Marketing  / Pricing  / Profitability
Price Dividing Winners and Losers?
David Gordon Posted On July 30, 2009


Consider these comments from senior managers. Do they sound familiar or are reminiscent of your market? “efforts to use limited discounts to lure customers to full-priced items don’t work” “aggressively marketed price reductions help keep sales momentum” “shoppers have been […]


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Channel Strategies  / Growth Strategies
Manufacturer Networking Opportunity
David Gordon Posted On July 27, 2009


A little unabashed advertising (after all, we need to pay for the blog!!)With only 5 months remaining in the year (and about 30 days till the end of the summer), many manufacturers are beginning to think about their 2010 planning.2009 […]


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Growth Strategies  / Industry Consolidation
Industry Roundup On Recent Happenings
David Gordon Posted On July 23, 2009


Some interesting information has been shared by public companies over the past couple of days as well as some construction forecast information. Hubbell purchased Burndy this week, netting itself a $225M company for $360M. On the surface this appears to […]


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Associations  / Technology  / Training
T & T … Technology & Training
David Gordon Posted On July 22, 2009


Some thoughts regarding technology and training: Technology Did you see the e-newsletter last week from Trade Service? A year ago they parted company with IDEA and many questioned the move. Seems like it has worked out well for Trade Service […]


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