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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations
NAED Western Input Requested!
David Gordon Posted On January 13, 2010


The NAED Western starts “today” (Wednesday). Attendance is relatively consistent with the Eastern, albeit aided considerably (abotu 10%) by the solar industry with 548 attendees, excluding NAED personnel, representing 230 companies. The breakdown: Unfortunately we aren’t able to attend due […]


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Customer Segments  / Growth Strategies  / Industry News  / Marketing  / Supplier / Products
Manufacturers Invest with Integrators
David Gordon Posted On January 11, 2010


What do Arlington, Leviton, Thomas & Betts, Cerro Wire, Philips, Schneider Electric, Home Depot and Lutron have in common? (and three of them were sponsors of the Home Depot ad!) They all were either advertisers, sponsors of others’ ads or […]


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Growth Strategies  / Industry News
It’s Electrical Channel Challenge TIme Again
David Gordon Posted On January 7, 2010


Yesterday we mentioned that we were getting ready to launch our third Electrical Channel Challenges survey.  Well, we’re ready. Electrical Distributor Channel Challenges Electrical Manufacturer Channel Challenges Electrical Sales / Rep Channel Challenges The goal of our Channel Challenges surveys […]


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Channel Strategies  / Industry Consolidation  / Marketing Groups
Beginning a New Year
David Gordon Posted On January 6, 2010


After a little hiatus for the holidays, it’s time to get back to work. First order of business … Happy New Year and may your 2010 bring your sales and profit growth, or at least stability, and may 2009 remain […]


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eBusiness  / Marketing  / Pricing  / Profitability  / Technology
Profiting through Technology
David Gordon Posted On December 17, 2009


A couple of tidbits ran across the desk today that shows the industry continues to seek ways to streamline processes to improve profitability. With manufacturers, distributors and contractors seeking to improve their productivity, technology will take the place of many […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Lighting  / Lighting2
Recouping Your Tax Dollars
David Gordon Posted On December 17, 2009


Lately a number of industry resources have been sharing their predictions for 2010. While no one has a crystal ball, we’re hearing an overall industry range of +/- 2%, but no one really represents the industry. From a distributor perspective, […]


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Lighting  / Lighting2  / Renewables
Green on all Fronts
David Gordon Posted On December 16, 2009


A little bit of energy and energy-related news: WESCO, which is traditionally associated with the industrial space or large projects, recently worked with a contractor in California on a large residential project that used solar.  According to Robert Lopez, Sacramento, […]


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Industry Consolidation
HD Becoming “Hard Duty”
David Gordon Posted On December 16, 2009


As most will remember, a few years ago Home Depot went on a buying spree, acquiring a number of wholesalers in the construction industries. After purchasing Hughes Supply, they went on to purchase a couple of electrical distributors before Home […]


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Growth Strategies  / Marketing  / Profitability  / Renewables  / Technology
Paralyzed or Planning to Profit?
David Gordon Posted On December 10, 2009


In talking to distributors as they plan for 2010 we’ve noticed that distributors are following into two camps The first is a large group of distributors that seem paralyzed by the marketplace. They either don’t have confidence in themselves, their […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
Rexel – 2010 to 2012 Growth Plans
David Gordon Posted On December 8, 2009


Last Thursday, Rexel held an Investor Day in Lyon, France. During this meeting, Rexel updated analysts, and probably other investors on its 2010-2012 growth strategy.The report can be found, and downloaded, here. And coincidentally, Rexel announced today that it is […]


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    Channel Marketing Group
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