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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Pricing  / Profitability
SPAs … A Key to Tomorrow’s Distributor Profitability, Essential Today
David Gordon Posted On April 12, 2009


Recognizing that SPAs are prevalent within the electrical industry and can be critical to the profitability of distributors, Allen Ray Associates and Channel Marketing Group recently launched an industry survey to better understand the state of the SPA market. Over […]


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Associations  / Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing
The Times They Are A Changin’
David Gordon Posted On April 7, 2009


Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]


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Channel Strategies  / Growth Strategies  / Marketing  / Productivity  / Profitability
Manufacturer Challenges with Distribution as “The” Model
David Gordon Posted On April 2, 2009


Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]


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Customer Segments  / Growth Strategies  / Marketing  / Profitability  / Research Reports
Distributors Rank 2009 Sales & Profit Drivers
David Gordon Posted On March 27, 2009


As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]


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Branding  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing
Southwire and Bussmann Commitment to Growth
David Gordon Posted On March 25, 2009


On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]


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Advocacy  / People in the News  / Productivity  / Profitability
Employee Choice Down to 3
David Gordon Posted On March 19, 2009


A follow-up to last week’s posting on China’s Next Growth Strategy. According to yesterday’s Wall Street Journal entitled “Unionizing Fight Focuses on 3 States” , the Employee Free Choice Act may come down to three senators … Arlen Specter of […]


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Growth Strategies  / Pricing  / Profitability  / Sales Channel  / Supplier / Products
Is Price Ruling You?
David Gordon Posted On March 16, 2009


I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]


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Advocacy  / Associations  / Supplier / Products
China’s Next Growth Strategy … The Employee Free Choice Act
David Gordon Posted On March 10, 2009


On Monday, NAED forwarded members a message from the NAW regarding proposed legislation that could significantly impact manufacturers and distributors.Our “legislators” are getting ready to discuss the misnamed “Employee Free Choice Act”. According to the NAED email, “Under the proposed […]


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Pricing  / Productivity
Storm clouds gather for a perfect LIFO “Storm”.
David Gordon Posted On March 4, 2009


Many distributors and manufacturers dove of the cliff with the commodity price run up and plunge of 2008. In addition some saw the value of their inventory balloon as well as the number of units stocked were increased. To compound […]


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Associations  / Customer Segments  / eBusiness  / Growth Strategies  / Productivity
NAED SouthCentral Observations
David Gordon Posted On March 1, 2009


In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]


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    Channel Marketing Group
    919-488-8635

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