A little levity for the weekend, and a comment on the value of change orders to contractors … where the real money is. It helps when the “normal” change order price differential is some 40 to 60% higher material cost […]
Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]
BtoB magazine recently had a list of leading b-to-b ad agencies. Over 125 agencies were listed and we thought manufacturers could benefit by knowing some of the company that others keep. Our industry’s end-user marketing initiatives have a tendency to […]
Just some things we’re hearing in the marketplace that are doing a good job of eroding margin for many… While much has been discussed about private labeling and some chains continue to pursue this, some things to consider: HD Supply […]
We were reviewing Purchasing magazine this morning and noticed that there were a number of articles relating to various metals markets. With metals (copper, zinc, aluminum, steel) having significant impact on the electrical industry, we thought a recap and some […]
This past week we attended the EquityEDN meeting in Atlanta and thought we share some observations. Almost 350 member attendees, representing 197 companies, attended the meeting. While we didn’t count the number of manufacturers, all on the EquityEDN list attended […]
As we’ve mentioned, (article in EW) there are a number of niche applications that represent opportunity for distributors. With business slow, what better way to differentiate yourself than helping your contractors capture business (they need it) and to help end-users […]
As you know, if you file your taxes by tomorrow you may be eligible for a rebate check from the government (they call it a stimulus). But to let it stimulate your business, think about how you can make others’ […]
Lowes is getting more aggressive in pursuing the commercial market by taking a page from distribution … using counter days and pricing to drive traffice.Recently they sent a mass mailer to addresses within a specific diameter around their stores. They […]
There are essentially three strategies to survive, and thrive, in a slowdown or recession (whichever term you prefer). They are: Take advantage of opportunities and “sell” your way through the economic challenge, hence positioning yourself for the inevitable upturn. This […]
David Gordon
Channel Marketing Group
919-488-8635
