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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Consolidation
Private Equity Invests in Fittings Supplier
David Gordon Posted On November 1, 2007


As reported by Electrical Marketing, Sigma Electric, an OEM supplier to a number of name brand manufacturers in the electrical industry recently received a significant investment from Goldman Sachs.The company, an Indian manufacturer of fittings in zinc, iron, copper, transformer […]


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Industry Consolidation  / Lighting  / Lighting2  / Manufacturers
ULT Sold … Who’s Next?
David Gordon Posted On October 30, 2007


In case you haven’t heard, Universal Lighting Technologies was recently sold. The announcement, “Littlejohn & Co. has agreed to sell Universal Lighting Technologies Inc. to Matshusita Electric Works Ltd. No financial terms were disclosed. Universal Lighting designs and manufacturers lighting […]


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Distributors  / Growth Strategies  / Logistics  / Productivity  / Profitability  / Purchasing  / Supplier / Products
Stuffing Your Warehouse
David Gordon Posted On October 29, 2007


Historically many manufacturers, after reviewing their current year performance, will send out 2008 price increase notices in November/December, and then send their sales people out to “cut” year end “deals” with the intent to “help” the distributor meet their purchase […]


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Awards  / Distributors
City of Champions
David Gordon Posted On October 26, 2007


Sorry to all of our Yankee, Cubs and Ohio fans, but need to send congratulations to the city of champions… The Red Sox look like they could be baseball’s champs for the second time in four years The Patriots appear […]


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Distributors  / Industry Consolidation
Did CED Blow the Whistle to Start the Acquisition Frenzy?
David Gordon Posted On October 17, 2007


Many industry observers will recall when Branch Electric sold to Rexel in the spring of 2000. A number of distributors asked themselves what Chuck Steiner knew that they didn’t. Some openly felt that Steiner sold “at the top of the […]


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Channel Strategies  / Customer Service  / Distributors  / Growth Strategies  / Logistics  / Profitability
Will RDC / CDCs add profit to CED?
David Gordon Posted On October 16, 2007


CED and USESI issued a press release October 9th that may indicate a change in business models for CED. But then again they may be setting up a successful division that will continue to grow because of the business model […]


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Sales Channel  / Training
The Sales Training Dilemna
David Gordon Posted On October 12, 2007


Excellent article in the October issue of ManageSmarter, and referenced in today’s NAWSmartbrief. The article, entitled “Price Cutting is for Sissies” hits on two of the key reasons why salespeople discount pricing, and amplify where companies should commit training, marketing […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation
Hagemeyer in Play
David Gordon Posted On October 10, 2007


You may have heard that Hagemeyer received an unsolicited offer from Sonepar and that reportedly Rexel also has some interest. And with Hagemeyer planning to meet with Sonepar to “clarify” the offer, it wouldn’t surprise us to see some type […]


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Channel Strategies  / Contractors  / Customer Segments
Weekend Reading Leads to Industry Thoughts about Residential Products, CFLs, Purchasing & More
David Gordon Posted On October 8, 2007


Weekends sometimes provide the opportunity to catch up on reading, which has a tendency to stimulate the mind. So, to start your week, some things to ponder… Congratulations to Lutron’s Aurora wireless radio frequency lighting system and Leviton’s home entertainment […]


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Distributors  / Growth Strategies  / Pricing  / Profitability  / Purchasing  / Supplier / Products
The Media Hype of Private Labeling
David Gordon Posted On October 2, 2007


Interesting how the mass media can heighten visibility of trade issues.This summer’s product recalls by Mattel increased interest in private labeling. Occurring shortly after issues with pet food, toothpaste and tires, many questioned if private labeling is a wise decision […]


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    Channel Marketing Group
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