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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / eBusiness  / Pricing  / Productivity
Trade Service Reaches Out to Customers
David Gordon Posted On July 22, 2008


Received a copy of a letter from a distributor friend, that Trade Service sent to its electrical distribution customers. Interesting how a company begins to reveal itself when it needs to become competitive / visible again.Key points from the letter […]


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Associations  / eBusiness  / Pricing  / Productivity
Your Data at a Crossroads
David Gordon Posted On July 16, 2008


Now that the dust has settled, press releases have been issued and frantic calls have been made seeking information, the question becomes, what does the decision by IDEA and Trade Service mean to everyday operations and the industry “vision” of […]


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eBusiness  / Pricing  / Productivity
Trade Service & IDEA Move On
David Gordon Posted On July 16, 2008


According to an email we just received from NAED, confirmed by press releases on Trade Service’s website and IDEA’s website, the two companies are moving on from their 10 year agreements. Click the links above to see the press releases […]


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Branding  / Industry Consolidation  / Lighting  / Lighting2
The “New” GE
David Gordon Posted On July 10, 2008


News reports that offers for GE’s Appliances’ group weren’t high enough and that the company is now looking at spinning off GE’s appliances, lighting and industrial groups could create interesting opportunities for a new entity, presuming it has the financial […]


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Awards  / Customer Segments  / Lighting  / Lighting2  / Marketing  / Sales Channel
Reading Roundup
David Gordon Posted On July 6, 2008


Lutron, Leviton, Philips, the hardware industry and North Dakota were in recent articles we’ve read. Below are the items of interest: “Lutron says dimmed halogen bulbs are better than compact fluorescents ” was the headline on www.dvice.com. The article goes […]


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Customer Segments  / Lighting  / Lighting2  / Marketing
An Energizing Future for the Electrical Industry
David Gordon Posted On July 1, 2008


A recent article in Forbes posed this question, “What happens when you don’t build more power plants?” and we’ll add “and the future of the automotive industry is electric cars”. Combine the two, plus the fact that electricity usage is […]


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Marketing  / Pricing  / Supplier / Products
Price and Performance
David Gordon Posted On June 26, 2008


With commodity pricing soaring, many manufacturers are pushing price increases down to distributors who are scrambling to enter the information into their systems to update costs and then pass them on to their customers where ever they can. Sometimes they […]


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eBusiness  / Productivity
A Distributor Perspective on Operational Challenges
David Gordon Posted On June 23, 2008


Last week we interviewed a number of distributors in preparation for an operationally-oriented article we are writing based upon feedback we received in our Channel Challenges survey. The article will focus on at least three operational issues – data synchronization, […]


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Branding  / Marketing
Do Your Customers Know Your Brand?
David Gordon Posted On June 16, 2008


Historically distribution marketing has revolved around promotions and events (some with training). Other elements of marketing such as strategy development, customer and competitive research, satisfaction initiatives, direct marketing and brand development, to name a few, have been neglected. And in […]


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eBusiness  / Research Reports
The Data Synchronization Challenge
David Gordon Posted On June 9, 2008


Earlier this year we conducted a survey entitled “Channel Challenges” where we solicited input on the challenges that persist between manufacturers, distributors and reps. We’ve recently written a couple of articles on some of the challenges. An upcoming article will […]


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    Channel Marketing Group
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