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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / eBusiness  / Pricing  / Productivity  / Profitability  / Technology
SPAs To Grow in Importance … Drive Profitability
David Gordon Posted On June 16, 2009


Recently we conducted research on the state of SPAs in the electrical market for a client, from which we then wrote a white paper. The client, Datalliance, is offering the white paper on their website. They didn’t have any input […]


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Customer Segments  / Growth Strategies
The Auto Impact
David Gordon Posted On June 12, 2009


The past couple of weeks have brought us a new automotive industry. Consider GM & Chrysler are / have been in bankruptcy Chrylser now reports to Italy (Fiat) Saturn is now a distribution company for auto manufacturers, having been purchased […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2
Are You Receiving Your Utility Benefits?
David Gordon Posted On June 9, 2009


•Energy efficiency remains a market that represents opportunity for electrical distributors. The key is understanding how to pursue it and targeting efforts. •Over the past couple of months a number of new energy efficiency incentive programs have been developed by […]


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Growth Strategies  / Marketing  / Productivity  / Profitability
Are You Sledding?
David Gordon Posted On June 4, 2009


A comedic thought for today. Recently we wrote an article for Electrical Wholesaling categorizing distributors as smart growth companies, cash flow companies or reactor companies (and yes, some may be toxic!). The article will appear in the June issue. (if […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Chrysler, GM and the Electrical Industry?
David Gordon Posted On June 1, 2009


No, we’re not talking bankruptcy (although GM did file today), but dealer management.Over the past month, Chrysler and GM have essentially reduced their dealer networks by about 1900 dealerships, (about 800 out of 3200 for Chrysler and 1100 out of […]


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Pricing  / Productivity  / Profitability  / Technology
Promoting Low Price to Contractors
David Gordon Posted On May 28, 2009


The Internet provides the ability for business interactions to become more transparent. Many distributors have used systems that integrate them with GCs and contractors to ensure projects are kept on schedule; distributors and manufacturers have been streamlining their processes through […]


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Associations  / Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / Marketing  / Profitability
NAED Electrical Leadership Summit (Annual) Observations
David Gordon Posted On May 26, 2009


The recent NAED Electrical Leadership Summit (aka NAED Annual or National) was one of the quietest conferences we’ve been to in a while. While attendance was 50-60% below recent annual meetings, and was more like a regional meeting (the number […]


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Associations  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
Looking Forward to the NAED Summit
David Gordon Posted On May 14, 2009


The NAED National Leadership Summit (formerly the NAED Annual) begins on Saturday and ends Tuesday evening. From conversations with manufacturers and distributors, there are a number of thorny issues that promise to add spice to many meetings (after everyone comments […]


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Growth Strategies  / Lighting  / Lighting2
LightFair, LEDs and Energy Smart Marketers
David Gordon Posted On May 12, 2009


LED’s here, LEDs there, LEDs were everywhere.At least that is what people who attended LightFair have been telling us. Lots of new products, lots of new companies and lots of questions.The questions about LEDs revolve around quality, consistency, understanding the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Contraction & Consolidation
David Gordon Posted On May 5, 2009


Over the past month we’ve talked to a number of distributors and manufacturers who are sensing a change. While business for many has been “challenging”, for some the steep decline has been mitigated. A number of these companies are transitioning […]


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  • David Gordon
    Channel Marketing Group
    919-488-8635

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