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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Pricing  / Supplier / Products
Private Label, Generics and the Games People Play
David Gordon Posted On April 29, 2008


Just some things we’re hearing in the marketplace that are doing a good job of eroding margin for many… While much has been discussed about private labeling and some chains continue to pursue this, some things to consider: HD Supply […]


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Pricing  / Supplier / Products
Trends in Metals
David Gordon Posted On April 23, 2008


We were reviewing Purchasing magazine this morning and noticed that there were a number of articles relating to various metals markets. With metals (copper, zinc, aluminum, steel) having significant impact on the electrical industry, we thought a recap and some […]


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Associations
EquityEDN Meeting – A Success
David Gordon Posted On April 21, 2008


This past week we attended the EquityEDN meeting in Atlanta and thought we share some observations. Almost 350 member attendees, representing 197 companies, attended the meeting. While we didn’t count the number of manufacturers, all on the EquityEDN list attended […]


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Customer Segments  / Marketing
Penetrating a Profitable Niche
David Gordon Posted On April 16, 2008


As we’ve mentioned, (article in EW) there are a number of niche applications that represent opportunity for distributors. With business slow, what better way to differentiate yourself than helping your contractors capture business (they need it) and to help end-users […]


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Customer Segments  / Lighting  / Lighting2  / Marketing
Whose Rebate Check Is It?
David Gordon Posted On April 14, 2008


As you know, if you file your taxes by tomorrow you may be eligible for a rebate check from the government (they call it a stimulus). But to let it stimulate your business, think about how you can make others’ […]


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Marketing  / Pricing
Lowes Pursues Commerical Market
David Gordon Posted On April 9, 2008


Lowes is getting more aggressive in pursuing the commercial market by taking a page from distribution … using counter days and pricing to drive traffice.Recently they sent a mass mailer to addresses within a specific diameter around their stores. They […]


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Growth Strategies  / Industry News  / Pricing  / Productivity  / Sales Channel
Surviving in a Recession (or a Slowdown)
David Gordon Posted On April 3, 2008


There are essentially three strategies to survive, and thrive, in a slowdown or recession (whichever term you prefer). They are: Take advantage of opportunities and “sell” your way through the economic challenge, hence positioning yourself for the inevitable upturn. This […]


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People in the News  / Purchasing
Ethics in Purchasing
David Gordon Posted On March 31, 2008


A recent article in Home Channel News gave us thought to “Do distributors, and for that matter manufacturers, have ethics policies for their purchasing departments and for their salespeople?” The reason for the question can be found in this HCN […]


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Research Reports
Rising Fuel Costs Impact Bottom Line
David Gordon Posted On March 28, 2008


With diesel up close to 50% from last year ($2.88 to over $4.00) and declining gross margins due to economic challenges and aggressive competition, how can you minimize the impact on your bottom line?If you recall, after Katrina, many distributors […]


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Pricing
Is the SPA Avalanche Coming?
David Gordon Posted On March 19, 2008


Indications from distributors throughout the country is that margins are eroding. Daily, distributors are fighting to capture business and retain, or grow, market share. Retention is needed to “feed the engine” and generate revenue and cash flow. Some are using […]


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    Channel Marketing Group
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