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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Marketing  / More Insights
Building Loyalty and Targeting Growth to Take Share
David Gordon Posted On September 18, 2024

Contractor Growth Incentives

We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets […]


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Distributors  / Industry Consolidation  / More Insights
Rexel Says No to $9.4 Billion and QXO
David Gordon Posted On September 15, 2024

Rexel QXO $9.4 Billion

According to Reuters, QXO, a firm started by Brad Jacobs to build a distribution company in the building materials industry, offered to acquire one of the electrical distribution industry’s top distributors, Rexel, for $9.4 billion (USD). The Rexel Board of […]


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Manufacturers  / Research Reports
Manufacturers Seek Data to Drive Sales, Planning, Identify Market Share
David Gordon Posted On September 15, 2024

Epicor Vista Market Share Data Analytics

On a regular basis manufacturers reach out to me to inquire about “data.” They are seeking information to understand information relating to market size, their market share, the market size of various market segments, information on consolidation within the market […]


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Uncategorized
Q3 Pulse of Lighting Survey Now Open
David Gordon Posted On September 9, 2024

Q4 2024 Pulse of Lighting Survey

With Q4 around the corner, it’s time for our Q3 Pulse of Lighting survey. It also means that it’s time to pursue those end of year lighting opportunities! The ones funded by OpEx where departments need to either “spend it […]


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Distributors  / Growth Strategies  / More Insights  / Pricing  / Productivity  / Profitability  / Purchasing  / Sales Channel  / Technology
AI, the Sonepar Way
David Gordon Posted On September 9, 2024


There’s much talk, and some movement, on AI for distributors. Progressive, albeit larger, distributors are discussing and seeking opportunities to embrace, or test, AI in different aspects of their business. Some have stepped their toe in. Larger companies are dedicating […]


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Distributors  / Growth Strategies  / More Insights  / Sales Channel
What is The Role of Distribution in Demand Generators?
David Gordon Posted On September 5, 2024

Role of Distribution Demand Generators

Last week I visited a client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each.” “Are distributors proactive in creating opportunities and selling […]


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Distributors  / Industry Consolidation  / Industry News  / More Insights  / Reps
Acquisition Activity Ramps Up in early Sept. 3 Electrical Distributors and 2 Agents
David Gordon Posted On September 5, 2024

Electrical Distributor Deals

With summer, and Q3, coming to a close, what better time for electrical industry acquisition activity to ramp up. And while each company has its own rationale for why it did the deal, each represents an idea that could be […]


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Manufacturers  / More Insights  / Reps  / Research Reports
NEMRA Releases Manufacturer of the Future Report
David Gordon Posted On September 4, 2024

NEMRA Manufacturer of the Future Report

There are two seminal events that have impacted the electrical industry over the past five years … COVID and Consolidation. Both have significantly changed the industry. Covid accelerated revenues and introduced “work from home” which has created sales outreach challenges […]


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Industry Consolidation  / Industry Outlook  / More Insights
Kichler Lighting Sold to Parent of Progress Lighting
David Gordon Posted On September 3, 2024

Kichler Acquisition by Kingswood

A new month, a new acquisition. This one in the lighting industry with the private equity firm that owns Progress Lighting, Kingswood Capital Management, acquiring Kichler. According to a communique that Kichler sent to its customers dated September 3rd, ”September […]


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Distributors  / eBusiness  / Growth Strategies  / More Insights  / Research Reports
Taking a Deep Dive into Wesco
David Gordon Posted On August 26, 2024

WESCO

Within the electrical industry, distributors like to learn from each other. Modern Distribution Management (MDM) launched a series of distributor case studies last fall with a case study on Fastenal. Recently they ran a three-part series on Wesco, culminating in […]


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    Channel Marketing Group
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