MaxLite, a well-known lighting manufacturer represented by lighting agents and supply reps, offers an effective, value-engineered fixture and controls offering. A few years ago MaxLite launch c-Max, which is its controls offering. Recognizing that specifiers and end-users may desire non-proprietary […]
Eric Borden has enjoyed a 45+ year in the electrical / lighting industry. Some may know him from his present role as President of Verozza Lighting. Others may remember him from his time at Kichler Lighting, Sea Gull Lighting, Juno […]
The other day I was talking to a friend, and he brought up Wesco and asked “What’s going on with them? I heard they are a ‘mess’ and their stock dropped by 30%?” First, I needed to correct him and […]
Monday seemingly was just another day in the electrical industry … with acquisitions and mergers being announced. This time it was two acquisitions, which makes three in two days and, by my recollection, sixteen (yes, 16) in the past 60 […]
Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]
Last week’s NAED South Central attracted about 610 registrants to Dallas. This was Wes Smith’s inaugural conference as the new President of NAED (after a 40-year career as a distributor.) As is every conference, it was productive if productive is […]
Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]
For almost 50 years, Alyn Pinkofsky was synonymous with B N Yanow (now known as Yanow) in the Boston marketplace. Alyn passed away on February 16th. Born in 1934, Pinkofsky spent 58 years in the electrical distribution industry when he […]
AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors. ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]
For the past few years, the distribution equipment / switchgear market has been a blessing and a curse to many. Sales in this category have accelerated, and hence benefited, many distributors but at the same time seemingly all lament the […]
David Gordon
Channel Marketing Group
919-488-8635
