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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry Consolidation  / Industry Outlook  / More Insights
Border States, Sonepar, Grew $800M Last Week
David Gordon Posted On March 28, 2024

Electrical Mergers Acquisitions

Last week, another $800 million of independent distributor revenue was absorbed by national chains between Border States’ acquisition of Dominion Electric and Sonepar’s acquisition of Standard Electric and Madison Electric, “sister” companies in Michigan. The acquisition of $374 million Dominion, […]


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Associations  / Lighting  / More Insights  / Reps
LEDucation: Lights + People + Conversation = Success
David Gordon Posted On March 25, 2024

Day 1 LEDucation

According to the NY Post, 8.26 million people live in New York City and 1.6 million live in Manhattan, the site of last week’s LEDucation. It seemed like all of the Manhattanites descended on the NY Hilton Midtown last Tuesday! […]


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Lighting
2024 Q1 Pulse of Lighting Survey now Open
David Gordon Posted On March 17, 2024

Q4 2024 Pulse of Lighting Survey

This week may be all about lighting as 8,000-10,000 people converge on the New York Hilton to attend LEDucation, wandering down the aisles of multiple ballrooms as they take in 350-400 manufacturer booths. LEDucation is now the largest gathering of […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Digging into Graybar’s 2023 $11 Billion Performance
David Gordon Posted On March 17, 2024

Graybar 2023 Results

Recently Graybar announced record sales of $11 billion and, more importantly, a sales increase of 4.8%. Net income increased to $463 million. A “record” is nice, but any growth will generate a new record. While they serve some of the […]


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Contractors  / Marketing  / More Insights  / People in the News
Rosedin Hires Risch for Safety Role
David Gordon Posted On March 13, 2024

D. Scott Risch Rosedin Electric

Rosedin Electric, one of the largest electrical contractors in the country and one that more and more electrical distributors and reps are interacting with as they support / install projects throughout the country, has a strong emphasis on safety … […]


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Supplier / Products
MaxLite Launches c-Max Network Partners with Silvair
David Gordon Posted On March 13, 2024

MaxLite Silvair

MaxLite, a well-known lighting manufacturer represented by lighting agents and supply reps, offers an effective, value-engineered fixture and controls offering. A few years ago MaxLite launch c-Max, which is its controls offering. Recognizing that specifiers and end-users may desire non-proprietary […]


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People in the News
Eric Borden Steps Aside at Verozza Lighting
David Gordon Posted On March 13, 2024

Eric Borden

Eric Borden has enjoyed a 45+ year in the electrical / lighting industry. Some may know him from his present role as President of Verozza Lighting. Others may remember him from his time at Kichler Lighting, Sea Gull Lighting, Juno […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
Wesco, A “Mess” or Mostly In-Line?
David Gordon Posted On March 7, 2024

Wesco Earnings Update

The other day I was talking to a friend, and he brought up Wesco and asked “What’s going on with them? I heard they are a ‘mess’ and their stock dropped by 30%?” First, I needed to correct him and […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Marketing Groups  / More Insights  / Reps  / Sales Channel
Monday Mergers & Acquisitions – CED, Synergy
David Gordon Posted On March 5, 2024

M&A Mergers acquisitions

Monday seemingly was just another day in the electrical industry … with acquisitions and mergers being announced. This time it was two acquisitions, which makes three in two days and, by my recollection, sixteen (yes, 16) in the past 60 […]


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Branding  / Customer Service  / eCommerce  / More Insights
Schaedler Yesco – Capturing eCommerce Satisfaction via Search
David Gordon Posted On February 27, 2024

Search Leads to Customer Satisfaction

Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]


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    Channel Marketing Group
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