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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / People in the News
ECS (Electrical Cable Supply) Names Morrison President
David Gordon Posted On September 21, 2023


Electrical Cable Supply (ECS), Canada’s leading independently-owned provider of electrical wire and cable, is thrilled to announce the appointment of Christy Morrison as President. “Christy’s addition to the team will be pivotal for the future growth and continued success of […]


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Distributors  / Industry Outlook  / More Insights
Wesco Shares with Investor Presentation … and More
David Gordon Posted On September 18, 2023

Wesco 2023 Investor Overview 8-K

Recently Wesco filed an 8-K with the SEC and they shared their recent Investor Overview which had some interesting information. Key points, from an electrical viewpoint, included: While the company finished 2022 with $21.4 billion in sales, 41% of the […]


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Lighting
Q3 Pulse of Lighting – Share 3 Minutes, Receive Free Lighting Insights
David Gordon Posted On September 12, 2023

Q4 Pulse of Lighting Survey

There are only 17 days remaining in Q3, which means it is time for our Q3 Pulse of Lighting survey to gather an understanding of how the lighting market, through electrical distribution, performed. Feedback we’ve heard from distributors, reps / […]


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eBusiness  / More Insights  / Productivity  / Profitability  / Technology
Microsoft Poolside Chat Recap and Webinar Link
David Gordon Posted On September 10, 2023

Microsoft Poolside Chat Channel Marketing Group

On August 22nd Channel Marketing Group hosted a poolside chat with Microsoft’s Matt Petersen. The session was titled “ChatGPT, AI, Office, Teams and More Technology to Power Your Business. Within minimal promotion and advance notice, and the support of NEMRA, […]


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Marketing  / More Insights
Leadership Needs Intelligence
David Gordon Posted On September 7, 2023

Market Intelligence Electrical Industry

Okay, I’m not saying that company leadership is not “intelligent”, but it does help leadership if it has access to intelligence as in market insights. While sales can provide some market, and customer-specific, insights, information needs to be aggregated, analyzed […]


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Lighting  / Reps
Current Expands Relationship with Bell & McCoy
David Gordon Posted On September 7, 2023

Current Lighting

The Southwest lighting market underwent change last week with Current Lighting announcing that its HLI  brands will now be represented by Bell & McCoy. According to its announcement. “Current™ has chosen Bell & McCoy Lighting and Controls as its representative […]


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Distributors  / Industry Consolidation  / More Insights
Distributor Acquisition: Eckart Supply Enters Atlanta Market
David Gordon Posted On August 29, 2023

Electrical Distributor Deals

According to a distributor friend, the third electrical distributor acquisition of Q3 occurred earlier this month in Atlanta. And I was able to confirm it via social media. Eckart Supply, an Indiana-based distributor that was ranked #110 in the latest […]


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Industry Consolidation  / More Insights  / Reps
Flynn-Reynolds Acquires, Expands to New York
David Gordon Posted On August 29, 2023

Flynn Reynolds Electrical Marketing Rep Agency New England

While distributor acquisitions seem to be the norm, manufacturer rep agency acquisitions seemingly are increasing (or being announced in bunches.) Earlier this month Forward Solutions acquired ElectroRep and R/B Sales. It seemed to sprout a number of conversations and some […]


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Distributors  / eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
The State of Electrical Distribution eCommerce, and the Opportunity
David Gordon Posted On August 25, 2023

Electrical Distributor eCommerce

E-commerce,  defined as “website ordering,  continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]


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eBusiness  / eCommerce  / eMarketing  / Research Reports  / Technology
Winning the Product Data Revolution – Webinar Recap
David Gordon Posted On August 21, 2023

Trimble DDS Product Data Workflow

In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]


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  • David Gordon
    Channel Marketing Group
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