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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Manufacturers  / More Insights  / Renewables  / Supplier / Products
MaxLite Launches EV Charger Offering … and the Why
David Gordon Posted On December 6, 2023

MaxLite Lynkwell EV Chargers

With advancements in the EV batteries reducing range anxiety, electric vehicles are becoming more popular for a multitude of reasons. And with automotive and battery manufacturers committing to the technology, the trend has gone mainstream. This is further amplified due […]


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Distributors  / More Insights  / People in the News
Roger Little to Lead Rexel US and Rexel / Canada Cluster
David Gordon Posted On December 5, 2023

Roger Little Rexel

Last week Rexel announced a change to its North American leadership structure after Brad Paulsen left the company to become CEO of Rentokil Initial’s US division (the parent of Terminix). Roger Little,  CEO of Rexel Canada since 2014 and a […]


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Associations  / More Insights
Observations From the Last NAED Eastern – November 2023
David Gordon Posted On December 3, 2023

NAED 2023 Eastern Region Conference

Last month’s NAED Eastern brought an end to an era. NAED announced that this was the last NAED Eastern and the Eastern region will be merged with the NAED SouthCentral, hence the next regional endeavor for attending distributors will be […]


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Associations  / Lighting  / More Insights
ElectricalTrends Becomes Media Sponsor of LEDucation
David Gordon Posted On December 3, 2023

LEDucation 2024

ElectricalTrends, a service of Channel Marketing Group, is pleased to be a LEDucation media sponsor, along with our sister publication US Lighting Trends. LEDucation, as many know, is the lighting industry’s only annual lighting event. According to many it is […]


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Manufacturers  / More Insights  / Reps  / Sales Channel
Today’s Regional Manager Needs to Add Value
David Gordon Posted On November 19, 2023

Regional Managers How Do You Add Value

Last month Desiree Grace, President, Americas, Cembre, Inc., shared thoughts based upon her extensive industry experience on how manufacturers can improve their annual planning process by localizing their information gathering and truly partnering with their sales organizations to gain local […]


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Advocacy  / Associations  / Contractors  / Industry News  / More Insights
Investing in the Industry … ACES Invests in Apprentices
David Gordon Posted On November 19, 2023

ACES CECA Apprentices

With the electrical industry being challenged with staffing at all levels, it’s important for electrical distributors and manufacturers to invest in those who desire to be part of the industry (apprentices) as these are tomorrow’s customers … either as installers […]


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Logistics  / More Insights  / Productivity  / Profitability
Increasing Electrical Distributor CDC / RDC Warehouse Output
David Gordon Posted On November 17, 2023

Van Meter Kardex 3

With business returning to a more “normal” pace, defined as “slow growth” looking forward, leading distributors are focused on improving the operational / warehouse aspects of their business. While national chains, over the years, quickly moved to a CDC or […]


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People in the News
People in the News
David Gordon Posted On November 17, 2023


IMARK Group Jerry Knight, President Emeritus, IMARK Electrical and Bob Smith, President, IMARK According to a press release from IMARK Group, “After more than 20 years of outstanding service to IMARK Electrical members and suppliers, Jerry Knight has announced his […]


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Logistics  / More Insights  / Profitability  / Technology
Artificial Intelligence: How It Can Detect Problems In Your Warehouse
David Gordon Posted On November 13, 2023

AI in the Warehouse

Warehousing is core to a distributor’s value proposition. Customers expect distributors to carry inventory. The 2023 NAED PAR report (2022 data) stated that, on average, 72% of distributor sales emanate from their warehouse. Given the importance of a warehouse to […]


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Supplier / Products
Espen Introduces Outage Master and Emergency Lighting
David Gordon Posted On November 6, 2023

Espen Outage Master

Espen Technology, a leading manufacturer of indoor LED lighting and electric vehicle (EV) chargers, today announced the launch of its new emergency lighting brand, Outage MasterTM. The new brand offers emergency lighting, exit signs, and emergency inverters. There are also […]


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    Channel Marketing Group
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