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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / More Insights  / Productivity  / Technology
The Road to a New ERP – Scott Electric
David Gordon Posted On July 17, 2023

Scott Electric

Deciding on an ERP system is one of the most challenging decisions for an electrical distributor given its impact on business operations … everything from easy of doing business, ability to integrate with other tools, access to information, cost (acquisition, […]


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Distributors  / eBusiness  / eCommerce  / Technology
Sunrise Electric Overcomes Ecommerce Challenges to Serve Customers
David Gordon Posted On July 11, 2023

Sunrise Electric Supply

Talk to Sunrise Electric, a mid-size electrical distributor serving electrical contractors in the Chicagoland market and you’ll hear that eCommerce means different things to different people … with the commerce element the smallest part of the technology need. Kevin’s experience […]


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Distributors  / Industry Consolidation  / More Insights
Q2 2023 Ends with 8 Distributor Deals
David Gordon Posted On July 9, 2023

Deal

Now that Q2 has ended it would be remiss to not mention two other distributor deals that occurred during the quarter. They are: Electric Supply continued its expansion throughout Florida with the acquisition of Frontier Lighting, a small electrical distributor […]


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Pricing  / Profitability
Achieving 2023 Profit Goals … Tactics at Profitability Summit
David Gordon Posted On July 9, 2023

Profitability Summit

Were 2021 and 2022 the heyday of distributor profitability? Remember the times when suppliers had price increases and distributors benefited from higher gross margin dollars being generated for nominal incremental effort (aside from customers asking for material)? Remember, a 20% […]


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Industry Outlook  / Lighting  / Research Reports
2023 Q2 Pulse of Lighting: Spring Fades as Do Lighting Sales
David Gordon Posted On June 28, 2023

Q1 Pulse of Lighting Survey

As spring fads to summer so does it seems that lighting sales are fading. Our 2023 Q2 Pulse of Lighting survey revealed a slowing lighting market for most and it appears that many feel Q3 will slow further for most. […]


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Supplier / Products
Type A+B Hybrid 3-CCT Field-Selectable TLEDs from Espen
David Gordon Posted On June 27, 2023


Espen Technology, a leading manufacturer of indoor, LED lighting solutions, today announced the release of its UniFlex™ Type A+B hybrid, 3-CCT Selectable, LED tube lamps. There are five lamp shapes in the product family. These include 2’, 3’, and 4’ […]


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People in the News
Meet Rexel’s New Chief Strategy Officer
David Gordon Posted On June 25, 2023

Lomheim - Rexel

Rexel USA recently announced that Jordan Lomheim will become its new Senior Vice President and Chief Strategy Officer, succeeding Wes Smith who will transition to a Senior Advisor to Brad Paulsen, Rexel USA’s CEO. Lomheim will be focused on leading […]


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Growth Strategies  / Industry Outlook  / Manufacturers  / Productivity  / Profitability  / Research Reports  / Technology
Labor. No Shortage.- Creating Opportunity.
David Gordon Posted On June 23, 2023

Labor Workers Manufacturing

Labor. Many have talked about it’s shortage. Be it a lack of electricians, a lack of qualified people for distributors to hire, or a lack of staff for manufacturers. Many have “blamed” Covid, the focus on “work from home”, an […]


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Industry Outlook  / Manufacturers  / More Insights
Could There Be Transformers at the End of the Tunnel?
David Gordon Posted On June 20, 2023

Pole Transformer - JFE Shoji Power

For the most part the electrical supply chain is back to normal … except if you need switchgear and transformers. Reportedly the switchgear manufacturers are investing to build capacity and feel they can “catch up” within a year (okay, there […]


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Jobs
UL Seeking Sales Executive, Testing Services for Lighting – Filled
David Gordon Posted On June 20, 2023

UL

If you’re in the electrical industry you know about UL. After all, every manufacturer has something that has needed UL testing. But did you know that UL has salespeople who call on manufacturers? UL is looking for a sales extraordinaire […]


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    Channel Marketing Group
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