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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / Research Reports
Lighting Market Slows – Pulse of Lighting Report and Acuity
David Gordon Posted On April 13, 2023

Q4 Pulse of Lighting Survey

Late last month Channel Marketing Group conducted its Q1 Pulse of Lighting study. Over 225 individuals throughout the industry shared their input (and have since received an advanced copy of the results). And earlier this month Acuity Brands released their […]


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Industry Outlook  / Research Reports
DISC 2023 Q1 Update … “Less Worse” but Buckle Up
David Gordon Posted On April 13, 2023

DISC Corp

Each quarter, DISC, the electrical industry’s economic forecasting service that many manufacturers, distributors and rep firms use to benchmark and inform their business, overviews the market with a report. Chris Sokoll, shared a synopsis of this quarter’s report for ElectricalTrends: […]


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Productivity  / Reps  / Sales Channel  / Training
IR Theory … Coaching to Optimize Sales Performance
David Gordon Posted On April 9, 2023

IR Theory Coaching Identity Role

Last month ElectricalTrends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and manufacturer rep needs to invest resources (at least thought process and […]


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Distributors  / Growth Strategies  / Industrial Market  / More Insights
Motion Opens 4th Automation Branch in Massachusetts – Diversification
David Gordon Posted On April 6, 2023

Motion Industries Automation Diversify

One of the trends we suggested companies consider earlier this year was diversification of their offering. Some have done this well via tangentially reaching outside their “comfort” zone. The opportunity is gaining a greater share of a customer’s spend, however, […]


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Supplier / Products
ECS Partners With Espen For EV Charging
David Gordon Posted On April 6, 2023

ESPEN ECS and EVs

Espen Technology, a leading manufacturer of EV chargers and indoor, LED lighting solutions, today announced its partnerships with Energy Conservation & Supply Inc. (ECS), a leading distributor and installer of EV chargers, LED lighting, and controls solutions. The two companies […]


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Technology
5 Reasons to Invest in ERP Evaluation
David Gordon Posted On April 6, 2023

ERP

Over the past few months, I’ve talked to some distributors that recently either upgraded their ERP system or undertook the significant step of a conversion from one platform to another. Being curious, and not having participated in one, I inquired […]


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More Insights  / Reps  / Technology
Reps & Manufacturers … Syncing CRM to Share and Succeed
David Gordon Posted On April 3, 2023

Syncing CRM - Reps

At the recent NEMRA Annual Conference I was introduced to a potential service to the industry called mETaL that offers a cloud-based service that could “connect” disparate systems between reps and manufacturers. The goal is to improve communications and data […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Republic Companies and Teche Electric … Distributor Deals #7 and #9
David Gordon Posted On March 31, 2023

Electrical Distributor Deals

The addition of Republic Companies and Teche Electric makes it 9 distributor deals announced during Q1! At the NAED South Central we heard of two distributor deals. One related to CED acquiring the Rockwell APR (we’re calling this deal #7), […]


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Lighting  / More Insights  / Technology
A Chat with ChatGPT About the Outdoor Lighting Market
David Gordon Posted On March 22, 2023

A Chat with ChatGPT About the Outdoor Lighting Industry

ChatGPT is all the rage lately. People are swarming to it, asking questions, conceiving new capabilities and then there is the “fear” of jobs that will be replaced, papers submitted for academic (and business) credit that are AI driven and […]


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People in the News
Salazar Promoted at Orbit
David Gordon Posted On March 22, 2023

Salazar - Orbit Industries

Orbit Industries recently announce the promotion of Aaron Salazar to the position of Regional Sales Manager. In this new role, he will be responsible for managing the sales territory of Bob Jones & Associates (AZ and S. NV), and the […]


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    Channel Marketing Group
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