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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Distributors  / Marketing  / More Insights
Incentives Deliver for ACES
David Gordon Posted On June 11, 2023

Atlantic Coast Electric Supply ACES

Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]


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eBusiness  / Research Reports  / Technology
Using Digitalization to Optimize Operations & Drive New Business
David Gordon Posted On June 11, 2023

Turn Digital Into Green

To combat the challenges of today’s marketplace, progressive distributors looking towards the future are investing more and more into digitizing their processes to optimize performance. These companies recognize that: Data can be monetized. This means that information in their ERP […]


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Awards  / Industry News  / Research Reports
MDM Top 25 Electrical Distributors
David Gordon Posted On June 6, 2023

MDM top 25

Each year, Modern Distribution Management (MDM) sources and publishes a Top 25 list for each of 17 distribution verticals, including the electrical industry. Top 25 (x 17) Despite  challenged supply chains, a difficult labor environment and whispers of a looming […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Billows, Sonepar, CBT and Rexel in Acquisition News
David Gordon Posted On June 5, 2023

Electrical Mergers Acquisitions

Distributor acquisitions continue to occur. In the past few weeks there were three acquisitions of note, each with different rationale: Billows Acquired by Sonepar June started with a bang with the announcement that Billows Electric was sold to Sonepar. The “bang” […]


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People in the News  / Reps
Yanow Promotes, Hires, Plans for Future
David Gordon Posted On June 5, 2023

Yanow

Yanow, a leading electrical manufacturer sales agency serving the New England market, which is celebrating its 75th anniversary recently took the opportunity to strengthen its support for its manufacturers, distributors and the end-user (contractor, industrial, institutional and engineering) communities with […]


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eBusiness  / eCommerce  / More Insights  / Technology
Data is Fuel for Industry EcoSystem – Exclusive Webinar
David Gordon Posted On May 31, 2023

Trimble DDS Webinar

Just like your car needs gas, or an electrical charge, to operate, so does your digitalization effort, or more specifically, your business, need data, to operate. And in both cases, you want that “fuel” to come directly from the source. […]


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Awards  / Distributors
Schaedler Yesco Distribution Recognized for 2022 Siemens Achievement
David Gordon Posted On May 30, 2023

Schaedler Yesco Siemens Business Excellence Award 2022

On May 15, 2023, Schaedler Yesco Distribution, a leading Mid-Atlantic distributor, received the Siemens Business Excellence Eagle Award that recognizes the top 25 performing channel partners in the United States. “It is our pleasure to present the Schaedler Yesco team […]


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Associations  / Industry Outlook  / More Insights
2023 NAED National … Slow
David Gordon Posted On May 30, 2023

NAED National 2023

Last week NAED held its National conference in Marco Island. Almost 500 people attended which made the conference seem “small” which may explain why people asked why the conference was held so late in May (although some mentioned they were […]


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More Insights  / Productivity  / Technology
Why Hein Electric Supply Invested in a New ERP System
David Gordon Posted On May 24, 2023

Hein Electric Supply

Everyone is talking about digitalization, the need to automate functions to streamline business processes and support personnel shortages in some areas, and the desire for “information transparency.” It all takes time and money and, at the core of it for […]


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Associations  / More Insights  / Reps  / Sales Channel
Crescent and Cembre Endorse NEMRA POS Standards
David Gordon Posted On May 21, 2023

NEMRA POS

Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]


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    Channel Marketing Group
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