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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Tolley to Lead Current Lighting
David Gordon Posted On March 5, 2023

Current Lighting

According to a press release from Current Lighting, “Current™, a leading commercial and industrial (“C&I”) lighting and controls company, has appointed William (“Bill”) Tolley as its Interim CEO, effective today.  Departing CEO Manish Bhandari was instrumental in leading the company […]


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People in the News  / Technology
McNeill Joins Conexiom as CEO
David Gordon Posted On March 5, 2023

John McNeill Conexiom CEO

Conexiom is helping electrical distributors, and now electrical manufacturers, scale their businesses by automating the ordering process, enabling repetitive tasks (data entry) to become digitized enabling staff to manage more and/or better serve internal and external customers. It’s website highlights […]


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Associations  / More Insights  / Training
AD Expands Training Offering; Role of Associations?
David Gordon Posted On March 3, 2023

AD Center for Independent Distributor Leadership

AD launched an interesting, and perhaps valuable, initiative that, on the face of it, would appear to target a core element of an association’s value proposition … training. And, it is interesting given that, presumably, a significant percentage of leading […]


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Growth Strategies  / More Insights  / Pricing  / Profitability  / Purchasing
SPAs … Sales and Profit Drivers
David Gordon Posted On February 22, 2023

SPAs

SPAs, or special pricing agreements, have been generating much attention in the industry in the past year. A number of technology companies have descended upon the electrical industry to “enhance / improve” the SPA management process, all in the name […]


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Jobs
SPAN Seeks National Director – Electrical Distribution
David Gordon Posted On February 20, 2023

SPAN

SPAN revolutionized the 100-year-old electrical panel, to accelerate electrification of the home. The 2nd generation SPAN Smart Panel harnesses enhanced technology for metering, monitoring, and control. An expanded product suite of intelligent, integrated solutions radically lowers the cost and complexity of […]


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Associations  / Growth Strategies  / Renewables  / Research Reports
The IRA … Using OPM to Drive Electrical Sales
David Gordon Posted On February 20, 2023

IRA - Inflation Reduction Act

OPM. Other People’s Money. Or, perhaps more accurately, your money. Yes, we’re talking about government funding. Your tax dollars and how to recapture some of your tax dollars to help grow your business. Last year the government passed the Inflation […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
Wesco and Grainger Q4 Performance, Q3 Outlook
David Gordon Posted On February 15, 2023

Earnings Reports

Recently Wesco and Grainger shared their Q4 and end of year earnings calls with the investment community. Given that these two companies, collectively, represent about 7-10% of the US electrical market with both giving insights into other secular trends, the […]


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Reps
ASA Electrical Solutions Expands to Southern California
David Gordon Posted On February 15, 2023

ASA Electrical Solutions

ASA Electrical Solutions, a rep agency founded in 2005, with corporate headquarters in Colorado, is expanding into Southern California and growing its Las Vegas, NV presence.  The expansion initially will start with the addition of the RYMCO conduit line.  This […]


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Advocacy  / Associations  / More Insights  / Reps
NEMRA 2023 Delivers … A Winner
David Gordon Posted On February 14, 2023

NEMRA All In

The recent NEMRA 2023 conference represented the largest gathering of electrical manufacturers and their sales organization since the pandemic with 1916 people. The event, held at the Virgin Hotel in Las Vegas, was acclaimed by almost all (someone always has […]


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Supplier / Products
New NFC Drivers from Espen
David Gordon Posted On February 14, 2023

Espen NFC Programmable Drivers

Espen Technology, a leading manufacturer of indoor, LED lighting solutions and EV chargers,  announced the launch of a new line of Near-Field Communication (NFC) Programmable Drivers. NFC interface technology allows a user to program the driver wirelessly, using a PC […]


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    Channel Marketing Group
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