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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Manufacturers  / More Insights
Southwire Revs it Up, Follows ABB into e-Prix
David Gordon Posted On May 21, 2023

Southwire Portland e-Prix

Many know that ABB became the Formula E title for Formula E in its fourth season, which was the 2017-18 season. Since then the all-electric street racing series has gained a significant following with races around the world. ABB continues […]


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Supplier / Products
Espen launches CoreTech Type C 5-CCT Lamps & Feature-Rich Drivers
David Gordon Posted On May 17, 2023

Espen CoreTech Type C 5-CCT Lamps Drivers

Espen Technology, a leading manufacturer of indoor, LED lighting solutions, announced the release of it’s CoreTech-brand Type C, 5-CCT Selectable LED tube lamps, as well as compatible drivers with enhanced features. The 4’, Type C, 5-CCT TLEDs are offered in […]


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More Insights  / Productivity  / Profitability  / Technology
Interlynx: Digitally Creating Frictionless Systems for SPAs, POS and More
David Gordon Posted On May 17, 2023

Interlynx Industry EcoSystem

Over the past year or so there has been much discussion in the electrical distribution industry about digitalization and process improvement. Some of it is company specific, some of it is discussion about the potential for broader industry initiatives that, […]


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More Insights  / Reps  / Sales Channel
Yusen Expands into Western NY
David Gordon Posted On May 10, 2023

Welcome to New York Yusen

Welcome to New York. That’s the sign on I-90 West as the Massachusetts Turnpike ends and you enter into New York. It’s also the road more electrical distributors and electrical reps will be taking. Many New England distributors and reps […]


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Jobs
Phoenix-based Electrical & Lighting Salesperson Needed
David Gordon Posted On May 10, 2023

Phoenix Help Wanted

Channel Marketing Group is working with a leading organization that serves the Phoenix, Arizona electrical marketplace. Our client is a “name” company in the area and, due to the competitive nature of the market, prefers to remain anonymous at this […]


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Marketing  / More Insights
Targeting Can Generate Higher Sales and Profits
David Gordon Posted On May 4, 2023

Higher Sales Through Targeting

Recently I spoke with a manufacturer about the market and he commented that they are seeing a number of very large projects (he actually said “it seems like there are more with extra 0’s attached”) but seeing less overall projects. […]


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Lighting
MaxLite Celebrates 30 Years
David Gordon Posted On May 3, 2023

MaxLite 30 Years

MaxLite, a leader in the LED lighting industry, marks its 30th anniversary in business. The company has been committed to manufacturing and marketing energy efficient products to its customers since 1993. Under the leadership of Yon Sung, who founded the […]


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People in the News
EiKO Announces New Leadership
David Gordon Posted On May 1, 2023

EiKO

EiKO announced today new executive leadership that will “double down on Customer Service, Supply Chain efficiencies and Product Innovation.” According to its press release … “EiKO Global, a trusted partner to the lighting industry for over 45 years, today announced […]


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Industry Outlook  / More Insights
Q1 Revenue Dichotomy? Distributor vs Manufacturer Performance
David Gordon Posted On April 26, 2023

Rep Agent Changing World

Two of the three electrical distributors that publicly share quarterly performance shared good Q1 growth whereas three manufacturers have also reported – announcing flat / negative Q1 performance. It reveals a dichotomy and begs the question, which is today’s market? […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Graybar Acquires, Diversifies. Platform Opportunity?
David Gordon Posted On April 25, 2023

Graybar Valin

Graybar announced possibly the most “unique” acquisition that it could make with the acquisition of Valin. The California-based company has a unique model and takes the term “diversification” to another level. An article in MDM described the company as a […]


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    Channel Marketing Group
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