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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Supplier / Products
NSI Industries First with NEC 230.46 Compliant Polaris® Connectors
David Gordon Posted On March 15, 2023

NSI Polaris Connectors

NSI Industries announced that it is the first company to be NEC 230.46 Compliant, with a number of Polaris® UL listed connectors adhering to this new requirement. “Effective Jan. 1, 2023, NEC 230.46 requires wire connectors used for splicing or […]


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Lighting  / Research Reports  / Sales Channel
Q1 Lighting Insights … Pulse of Lighting Survey
David Gordon Posted On March 14, 2023

Q1 Pulse of Lighting Survey

Doesn’t time fly. This weekend we turned the clocks forward which means spring is right around the corner and Q1 is almost done! With the quarter almost up, and seemingly much of the conference season, it’s time for our first Pulse […]


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Distributors  / Industry Outlook
Graybar Joins the $10 Billion Club
David Gordon Posted On March 13, 2023

Graybar

Last week Graybar announced that their 2022 revenues exceeded $10 billion for the first time. And after the market growth of 20% annually for the past few years powered by COVID-driven supply chain issues, price increases and market dynamics and […]


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Associations  / Distributors  / eCommerce  / Industry Consolidation  / Industry Outlook  / More Insights  / Technology
NAED 2023 South Central Observations
David Gordon Posted On March 10, 2023

NAED 2023 South Central - Orlando

Last week’s NAED South Central brought an end to the trilogy of NAED regional conferences this year (here’s feedback from the NAED Eastern and the NAED Western.) While there was much information gathered from one-on-one meetings with manufacturers, distributors and […]


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People in the News
Bill Hammond to Become Exec Chairman
David Gordon Posted On March 10, 2023

Hammond Power Solutions

Bill Hammond is getting a promotion in the near future! According to an article in the Canadian Electrical Wholesaler: “Recently, Hammond Power Solutions Inc. announced the transition plan for Chairman and CEO, Bill Hammond, to move into the Executive Chairman […]


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eBusiness  / eCommerce  / More Insights  / Technology
The Next Generation of Data Collaboration
David Gordon Posted On March 6, 2023

Distributor Data Solutions DDS Trimble Collaboration

It’s been a number of years since Forrester Research and Gartner foreshadowed the demise of electrical distributors and forecasted that the business would 1) go online and 2) be taken over by Amazon and national chains. The part they missed […]


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eBusiness  / Manufacturers  / More Insights  / Reps  / Technology
Using the Cloud to Connect “Community”, Improve Service & Close Sales
David Gordon Posted On March 5, 2023


Each element of the channel is talking about information sharing and digitizing of processes. Distributors seek “better” and “more” product content to power their websites, manufacturers and distributors talk about the need for “data” to enable them to do “analytics”, […]


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People in the News
Tolley to Lead Current Lighting
David Gordon Posted On March 5, 2023

Current Lighting

According to a press release from Current Lighting, “Current™, a leading commercial and industrial (“C&I”) lighting and controls company, has appointed William (“Bill”) Tolley as its Interim CEO, effective today.  Departing CEO Manish Bhandari was instrumental in leading the company […]


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People in the News  / Technology
McNeill Joins Conexiom as CEO
David Gordon Posted On March 5, 2023

John McNeill Conexiom CEO

Conexiom is helping electrical distributors, and now electrical manufacturers, scale their businesses by automating the ordering process, enabling repetitive tasks (data entry) to become digitized enabling staff to manage more and/or better serve internal and external customers. It’s website highlights […]


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Associations  / More Insights  / Training
AD Expands Training Offering; Role of Associations?
David Gordon Posted On March 3, 2023

AD Center for Independent Distributor Leadership

AD launched an interesting, and perhaps valuable, initiative that, on the face of it, would appear to target a core element of an association’s value proposition … training. And, it is interesting given that, presumably, a significant percentage of leading […]


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    Channel Marketing Group
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