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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry Consolidation  / More Insights
Recent Small Distributor Acquisitions
David Gordon Posted On June 5, 2022

Distributor Acquisitions

Over the past few months there have been a number of small electrical distributor acquisitions that seemingly have fallen below the industry radar. These include: PDI acquired 9 location W.A. Bragg in eastern Georgia and western South Carolina. According to […]


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People in the News
Preston Named Southern RVP for Espen
David Gordon Posted On June 5, 2022

Freddy Preston - Espen Technology

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has announced the appointment of Freddy Preston to the new role of Regional Vice President of Sales for the Southern United States. Prior to joining Espen, Preston has 24 […]


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Growth Strategies  / Industrial Market  / Industry Outlook  / More Insights  / Renewables  / Research Reports
Today’s Geopolitical Issues … and US Electrical Potential Opportunities
David Gordon Posted On June 2, 2022

Electrical Opportunities in a Geopolitical Environment

Last week I mentioned that the recent NAED National meeting had one of the best keynote speakers that NAED has had in 20+ years of attending these conferences. Peter Zeihan spoke about geopolitical issues, correlated it to population trends in […]


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Associations  / Branding  / Lighting
Attention Manufacturers Exhibiting at LightFair
David Gordon Posted On May 30, 2022

US LightingTrends

US Lighting Trends is pleased to be a LightFair 2022 Media Sponsor. In a short time (we launched in November) we now are reaching over 25,000 readers twice a month with information to assist in specifiers, contractors and the distribution […]


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Distributors  / Industry News  / Industry Outlook
Schaedler Yesco Positions for Western PA Growth
David Gordon Posted On May 30, 2022

Schaedler Yesco Western PA RDC

Schaedler Yesco Distribution, one of Pennsylvania’s largest independent electrical distributors, announced plans for an RDC in western Pennsylvania. Currently the company has 4 locations in western PA. According to its press release, “Fourth-generation, family-owned Schaedler Yesco Distribution, Inc. has announced […]


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Reps
Electra Products Expands Signify Relationship
David Gordon Posted On May 30, 2022

Electra Products

Joel Van Treese, President of Electra Products Agency, a leading Indianapolis-based independent manufacturer agency, announced that Electra Product’s A entered into a representation agreement with Signify-Philips, expanding the agreement to now include Ohio and Kentucky. “Philips is the industry leader […]


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Associations  / Distributors  / eBusiness  / eCommerce  / eMarketing  / Industry Outlook  / More Insights  / Productivity  / Technology
NAED 2022 National … A Success
David Gordon Posted On May 25, 2022

NAED

Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]


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Awards  / Distributors  / Growth Strategies  / Industry News  / More Insights
WESCO & Rockwell Sell Cyber Security Services
David Gordon Posted On May 18, 2022

WESCO Rockwell Cyber Security

Earlier in the week we shared some thoughts we, and Dick Friedman, had on selling services. While distributors can create services based upon their capabilities, there are manufacturers who team with their distributors to bring resources to customers. Such is […]


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Distributors  / More Insights  / Profitability
Selling Services … Diversifying Revenues & Adding Value
David Gordon Posted On May 16, 2022

Electrical Distributors Selling Services

As every distributor knows, there is a labor and driver crisis in every market. It affects hiring warehouse staff as well as drivers. Today’s competition for labor is further exacerbated by competitive environments that can pay $20 / hour plus […]


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Industry News  / Industry Outlook  / More Insights  / Pricing  / Profitability  / Purchasing
Copper giveth and copper can taketh, but beware
David Gordon Posted On May 11, 2022

Where is the price of copper going

The past few years have seen copper prices increase. A combination of construction increases, EVs and supply constraints have benefited distributors as the price of copper has risen. And with rising prices has come increased gross margin dollar windfall for […]


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    Channel Marketing Group
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