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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
And Then There Were 24 (Rockwell Distributors)
David Gordon Posted On July 13, 2022

Rexel Acquires Horizon Solutions

Rexel’s “strategic” acquisition of Horizon Solutions leaves Rockwell with only 24 distributors in the US. The acquisition was a surprise for many and generated questions. According to the press release: Rexel SIGNS DEFINITIVE Agreement to Acquire Horizon Solutions   “Rexel USA, […]


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Advocacy  / Industry Outlook
MDM Top Distributor Rankings
David Gordon Posted On July 13, 2022

MDM 2022 Top Distributors

Each year MDM (Modern Distribution Management) develops its Top Distributor rankings. They identify the top 25 distributors from the prior year (2021) in the following industries: Electrical, Data & Security Industrial MRO Industrial Building Materials/Construction HVACR/Plumbing/PVF Power Transmission/Bearings Fluid Power […]


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Growth Strategies  / Profitability
The Importance of Rebates in the Electrical Channel
David Gordon Posted On July 7, 2022

Importance of Rebates

As those in the electrical distribution channel know, rebates have become an integral part of many discussions. For distributors, in most cases, they have become an expectation, perhaps best defined as a “requirement to do business with them” for many […]


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Growth Strategies  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity Outperforms Lighting Market in Q2
David Gordon Posted On July 7, 2022

Acuity Earnings Update

Last Thursday Acuity released their Q3 earnings report and exceeded industry performance when comparing their Independent Sales Network to our Q2 2022 Pulse of Lighting report (average industry results.) Congratulations to Acuity and its agents. Acuity Q3 (spring) Quarterly Results […]


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Lighting  / Research Reports
2022 Q2 Pulse of Lighting … Fair Given Time
David Gordon Posted On July 5, 2022

Q1 Pulse of Lighting Survey

Last month we solicited input from electrical / lighting distributors, lighting manufacturers, independent manufacturer reps and lighting agents on their forecast for their Q2 lighting business. Over 225 shared their insights. And, overall, it appeared that the lighting market slowed […]


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Supplier / Products
Espen A Leader In DLC V5.1 Listed Products
David Gordon Posted On July 5, 2022

Espen DLC 5.1 Products

Espen Technology’s DLC 5.1 indoor retrofit products are now available! Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has announced that it has 295 models of DLC V5.1-listed indoor retrofit products on the DLC Qualified Products List […]


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Advocacy  / Associations  / eBusiness  / eCommerce  / More Insights  / Productivity  / Technology
ETIM Standards Can Power Digital Transformation
David Gordon Posted On July 5, 2022

Electrical Industry Digital Transformation Data Powered by ETIM

Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]


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Lighting  / More Insights
LightFair 2022 is ConnectFair
David Gordon Posted On June 30, 2022

LightFair 2022

Last week almost 10,000 people from the electrical and lighting industry descended on Las Vegas to attend LightFair, which was held 8 months after the industry last convened to see lighting products in New York. This show had a different […]


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Marketing Groups  / More Insights
Kinsella Leaves AD
David Gordon Posted On June 29, 2022

David Kinsella

Earlier this afternoon we learned that Dave Kinsella, president of AD’s Electrical Division in the US is leaving the organization. According to an email sent from Marisol Fernandez, President, Electrical & Industrial Business Unit to members and suppliers at 3:00pm, […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry News  / More Insights
Lonestar & ABB Gear Up in Texas
David Gordon Posted On June 27, 2022

Lonestar ABB Gearing Up in Texas

As a start-up electrical distributor, founded in 2014, Lonestar Electric Supply has had a meteoritic rise in sales. The company has grown from $0 to $405 million as of the end of 2021 and is now ranked #27 according to […]


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