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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry Outlook  / More Insights  / Renewables  / Sales Channel
Commodities are, and generate, “Green”
David Gordon Posted On April 18, 2022

Copper Solar JP Morgan Generates Green

John Gross, known as Dr. Copper, authors a weekly newsletter providing significant information on many commodities. He frequently adds some commentary in introduction highlighting some trends. In this week’s issue he shared: “The last time we looked, WTI crude oil […]


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Awards  / Branding  / Distributors  / Growth Strategies  / Marketing  / More Insights  / Training
Atlantic Coast Electric Supply Educates Customers, Recognizes Suppliers
David Gordon Posted On April 13, 2022

Atlantic Coast NEC Training Customers

Last month five-year-old Atlantic Coast Electric Supply held its first major customer training event combined with a trade show. At the same time, it recognized key suppliers. The company had over 325 customers turnout for the event and more than […]


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Contractors  / Customer Segments  / Industrial Market  / Industry Consolidation
SJE, a system integrator, expands to New England
David Gordon Posted On April 13, 2022

SJE Acquires Horlick

It’s not often that the acquisition of a distributor’s “customer” would be newsworthy from a national scale but SJE’s recent acquisition of Horlick, a New England based system integrator caught our attention. Why? Because the acquirer, SJE, is also owned […]


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People in the News
Hill Named COO at Hossley Lighting & Power Solutions
David Gordon Posted On April 13, 2022

Shannon Hill Hossley Lighting & Power Solutions

Hossley Lighting & Power Solutions announced the promotion of Shannon Hill to the role of Chief Operating Officer. Shannon will continue to improve HLPS’s internal processes in alignment with manufacturer and client needs, build out the inside group, and sit […]


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People in the News  / Reps
Orbit Positions for Growth in Florida with CSA
David Gordon Posted On April 13, 2022

CSA Electrical Sales

Between industry consolidation and marketplace growth opportunities, CSA Electrical Sales and Orbit Industries have decided to go to market together. Orbit’s addition to CSA’s linecard which features Mersen, Bridgeport, Allied Moulded, Eiko and others will help CSA further service its […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
March Closes with 7 Acquisitions
David Gordon Posted On April 11, 2022

Electrical Distributor Deals

March closed with a rash of acquisitions or perhaps many were ones that were going to occur at the end of the year. The following acquisitions occurred recently: Manufacturers NSi acquired Metallics Littelfuse acquired C&K Switches Southwire acquired Novinium Distributors […]


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Industry News  / People in the News  / Reps
Atkore Partners With DeFazio in DC & Maryland
David Gordon Posted On April 11, 2022

DeFazio Industries

Atkore and DeFazio Industries announced an expansion of their relationship with DeFazio now representing a number of Atkore brands in the DC and Maryland area. DeFazio is one of the fastest growing rep agencies in the Mid-Atlantic and Southeast regions.  […]


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Marketing  / People in the News
City Electric Supply Announces Global CMO
David Gordon Posted On April 11, 2022

Mehdi Tabrizi - City Electric Supply

City Electric Supply, a division of City Electrical Factors and one of the quietest national electrical and solar distributors in the US recently appointed Mehdi Tabrizi as its Global Chief Marketing Officer. According to its press release “Top-ten electrical wholesale […]


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Research Reports
2022 Q1 Lighting Up Double Digits but Lags Market
David Gordon Posted On April 3, 2022

Q4 Pulse of Lighting Survey

Over the past few weeks Channel Marketing Group conducted its quarterly Pulse of Lighting survey. This quarter’s survey attracted over 230 responses from electrical / lighting distributors, manufacturer reps, lighting agents, and lighting manufacturers. While growth, for lighting, continued to […]


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Customer Segments  / Industry Outlook  / More Insights
Amazon Warehouse Growth Rate to Slow
David Gordon Posted On March 24, 2022

Amazon Warehouse Construction

For the past few years, one of the biggest contributors to the commercial construction sectors growth has been the warehouse space segment. And the company predominately responsible for this has been Amazon. In fact, when Dodge Analytics did its 2022 […]


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    Channel Marketing Group
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