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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / People in the News  / Technology
Knight Joins IDEA as President
David Gordon Posted On January 7, 2025

Patrick Knight - IDEA

In a potential sign of a planned succession, Patrick Knight was appointed President of IDEA according to an industry press release. David Oldfather, who had been president and CEO, is now listed, according to the press release, as CEO (and […]


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Industry Outlook  / Lighting  / Research Reports
Flat Q4 in Lighting but Hopes for a Brighter 2025
David Gordon Posted On January 6, 2025

Q4 2024 Pulse of Lighting Survey

2024 was a challenging year for the lighting industry. Continuing from the Q3 Pulse of Lighting report, feedback from our Pulse of Lighting respondents consistently revealed a stagnant (and nominally declining) market, which unfortunately continued into Q4. But there is […]


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Industry Consolidation  / Industry News  / Industry Outlook  / More Insights
Happy New Year … Top 24 for 2024
David Gordon Posted On December 30, 2024

Happy New Year - Channel Marketing Group

As 2024 comes to a close, I wanted to thank you for your support, interest, input, and most importantly, friendship over the years. This year has been another busy year. Aside from our consulting work on behalf of manufacturers, manufacturer […]


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People in the News
Byron Brewer Sr. – Leaving a Legacy
David Gordon Posted On December 30, 2024

Byron Brewer Sr.

In remembrance of Byron Brewer Sr. October 22, 1933 – December 19, 2024 In this season of joy, we’re passing along news that one of the individuals who was involved in founding NEMRA, Byron Brewer Sr., passed away on December […]


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Distributors  / More Insights
Changes at the Top – Wesco, Summit and Crescent
David Gordon Posted On December 19, 2024

Leadership CHanges

Recently there have been a number of personnel changes in the industry, on both the manufacturer and distributor side of the equation. Recently we wrote about a layoffs at some major distributors (and some of them are also still doing […]


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Distributors  / Lighting  / Marketing  / More Insights
Lighting Controls … The Role of the Distributor?
David Gordon Posted On December 18, 2024

Lighting - From Farm to Table

One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]


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Associations  / Lighting  / More Insights
Registration Open for LEDucation 2025
David Gordon Posted On December 17, 2024

LEDucation 2025

Registration for the lighting event of 2025, LEDucation, is now open. If you recall, last year’s event attracted over 10,000 people. What was once a NYC-centric event, and then become a regional event, has morphed into a national (and somewhat […]


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Associations  / People in the News
Danfoss Sales Leader Joins NEMA Board
David Gordon Posted On December 17, 2024

NEMA

When you think of NEMA you think of electrical manufacturers … the ones that we see regularly at NAED or NEMRA meetings, The lines that almost all electrical distributors represent. But NEMA represents an array of manufacturers, and this was […]


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People in the News
Daley to Lead Mayer
David Gordon Posted On December 17, 2024

Daley Joins Mayer / Rexel- President

Pat Daley was announced as the new President of Mayer, and a SVP of Rexel USA. Daley was the Vice President of Industrial Sales and Strategic Accounts for Schneider Electric, Mayer’s switchgear line. Daley replaces Mike Kidney who announced he […]


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Industry Outlook  / Lighting
Q4 Pulse of Lighting Survey Now Open – Respond by Dec 19
David Gordon Posted On December 11, 2024

Q4 2024 Pulse of Lighting Survey

As the year, and quarter, comes to a close, it reminds me that it’s time for the Q4 Pulse of Lighting survey. The Q3 survey revealed, essentially, a flat market, based upon input from over 200 industry lighting professionals. Further, […]


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    Channel Marketing Group
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