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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Customer Segments  / Industry Outlook  / Lighting  / Research Reports
Slow Lighting Market According to Pulse of Lighting and Acuity
David Gordon Posted On April 5, 2026

Pulse of Lighting - Acuity - Slow Lighting Environment

At the end of the year, Neil Ashe, CEO of Acuity, described the 4th quarter (their first quarter) lighting business as “tepid”, and our 2025 Q4 Pulse of Lighting report affirmed, and shared a 2026 Outlook If the definition of […]


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Growth Strategies  / Marketing  / More Insights  / Sales Channel  / Technology
Choosing to Win … Intentional Strategies to Drive Sales
David Gordon Posted On April 3, 2026


Recently AD held its IESD networking meeting in Denver. Lots of distributor attendees and, while I wasn’t there, after attending well over 125 NAED and marketing group meetings, I’m confident that I how the opening reception went. In fact, you […]


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Growth Strategies  / Industry News  / More Insights
Project Jupiter – $165B Data Center
David Gordon Posted On March 30, 2026

Project Jupiter Data Center Projects

Jupiter is not only the largest planet, but also a massive data center project in New Mexico. Data centers. They are powering the construction industry with their deliverables – AI and storing / managing data for businesses and consumers – […]


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Lighting  / More Insights  / Reps  / Technology
Introducing Parspec Sales Management: AI-Native Operating System for Lighting Agents
David Gordon Posted On March 26, 2026

Parspec Sales Management

Thinking about AI is a step towards thinking about innovation and growth of a business. Investing in the technology infrastructure of a company is necessary, and also scary. For this reason, many owners prefer to be conservative and settle for […]


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Manufacturers  / Reps  / Supplier / Products
8 Reps Win New Lines
David Gordon Posted On March 22, 2026

Changing Rep and Manufacturer Relationships

Over the past month or so I’ve noticed a number of manufacturers who have changed reps since NEMRA. It’s interesting timing as you would think that this would occur at the end of the year with companies reviewing their reps […]


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People in the News
Amber Headley Joins MaxLite as Southern VP Sales
David Gordon Posted On March 22, 2026

Amber Headley - MaxLite

MaxLite continues to grow and recently announced that Amber Headley is now its Sales VP for the South. According to its press release: “MaxLite continues to strengthen its sales organization with a new C&I regional alignment across North, South, and […]


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More Insights  / Pricing  / Profitability
SPAs – Unlock Margin and Cash Flow Through Enterprise Governance
David Gordon Posted On March 18, 2026

SPAs - Pennies from Heaven

According to DISC, the electrical distribution industry grew 4.2% last year. Sounds “good” in the sense that this would represent the historical midpoint of growth for the industry, however … consider the impact of data centers (we estimate it is […]


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Research Reports
Q1 Pulse of Lighting Survey Now Open
David Gordon Posted On March 10, 2026

Q2 Pulse of Lighting Survey

For many we entered 2026 feeling as if we moved to the frozen tundra and, throughout the first couple of months the weather was “challenging” (and understatement) and a brake on the business. For others, the construction industry has been […]


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Distributors  / Industry Consolidation  / More Insights
Broken Arrow Acquired by Graybar
David Gordon Posted On March 10, 2026

Graybar

Graybar yesterday announced that it is expanding its presence in Oklahoma with the acquisition of Broken Arrow Electric Supply. The company, which already had two locations in the state under the Graybar name, will be adding seven more under the […]


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Productivity  / Technology
How Speed Helps You Win … Orders
David Gordon Posted On March 6, 2026

Prokeep - Order Automation

Last month I participated on Prokeep’s webinar on order quotation and order automation. For a pre-launch event, the attendance was great. The timing, incidentally, coincided with attendance at NEMRA were some large contractors shared what is important to them. The […]


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  • David Gordon
    Channel Marketing Group
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