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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Research Reports
The Pulse of Lighting – Slow Q4. Rays of Hope for 2026?
David Gordon Posted On January 6, 2026

Q1 Pulse of Lighting Survey

As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it […]


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Lighting  / Supplier / Products
The Story Behind Domino by Satco
David Gordon Posted On January 6, 2026

Domino by Satco

The 2025 Q4 Pulse of Lighting report revealed that many lighting manufacturers, lighting agents / manufacturer reps, and electrical distributors feel that lighting controls will be an important driver to helping them achieve their 2026 lighting goals. Lighting Controls Key […]


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Distributors  / More Insights  / Productivity  / Profitability  / Sales Channel  / Training
Your Branch Manager is Your Foundation
David Gordon Posted On January 5, 2026

Foundations of a Giant - Role and Training of Branch Managers

Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]


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Associations  / More Insights  / Reps
ESA Adds Warehouse and Topaz
David Gordon Posted On January 5, 2026

ESA - Electrical Sales Associates

The new year brings the opportunity to communicate change and new initiatives. Once company doing this is Electrical Sales Associates, a leading manufacturer representative based in Nashville, TN. Three Announcements from ESA According to their press release, ESA had three […]


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Profitability  / Research Reports
Improving Rebate Performance is a Team Sport – Research Report
David Gordon Posted On January 5, 2026

Rebate Electrical Distribution

In the electrical distribution industry, we often talk about “backside dollars”, or rebates, as a necessary part of the business. But are they a strategic asset or just a “tax” on doing business? Last year we (Channel Marketing Group) conducted […]


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People in the News
Christiano to Lead Ligman Lighting USA Sales
David Gordon Posted On January 5, 2026

Daniel Christiano - Ligman Sales - ElectricalTrends

Ligman Lighting USA o announced the appointment of Daniel Christiano as Director of Sales, North America. In this role, Daniel will lead Ligman’s sales strategy across the U.S. and Canada, working closely with the company’s agency partners and internal teams […]


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Industry Consolidation  / Lighting  / Supplier / Products  / Uncategorized
Halco Acquires Topaz from Southwire
David Gordon Posted On December 23, 2025

M&A Mergers acquisitions

Many have talked about the need for some consolidation in the lighting industry, and there have been some small companies acquired but few that have good brand awareness. Yesterday Halco changed this. Halco announced that it acquired Topaz’ lighting business […]


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Distributors  / People in the News  / Reps
Sonepar and Yanow Announce Promotions
David Gordon Posted On December 23, 2025

Promotions Yanow Sonepar

As the year comes to an end, Sonepar, a leading distributor, and Yanow, a leading manufacturer representative in New England, both announced leadership promotions: Yanow Promotes Eric DeMaio to Partner According to a press release “Yanow, Inc. has announced the […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
Heritage Enters Acquisition Market for Automation Firms
David Gordon Posted On December 19, 2025

Heritage Automation Partners

The distributor acquisition market has been slow this year. Coming into this year, since 2021, the start of COVID, there had been about 130 distributors acquired, or a little more than 30 per year. This year … a few in […]


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Awards  / Lighting  / Marketing  / Supplier / Products
Lighting Takes 8 Spots in BD&C Top 75 Products for 2025
David Gordon Posted On December 18, 2025

Top 75 Building Products

An interesting product ranking came across my desk this week. Usually, I don’t pay much attention to these because it is a publisher’s pick but Building Design + Construction’s Top 75 Building Products for 2025 was selected by a jury […]


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    Channel Marketing Group
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