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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Service  / eBusiness  / More Insights  / Productivity  / Reps  / Technology
Improving Rep Productivity – Push Information with APIs
David Gordon Posted On December 19, 2021

TradeTech Solutions Improving Productivty

As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Distributor Acquisitions Continue – 3 More
David Gordon Posted On December 16, 2021

Acquisitions in March

Over the past couple of weeks there have been at least three more electrical distributor acquisitions (and remember, industrial automation is a sub-segment of the electrical distribution market.) While one gets a distributor into a new market, the other two […]


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Industry Outlook  / Lighting
Q4 2021 Pulse of Lighting Survey – The Year Closes with Bang
David Gordon Posted On December 7, 2021

Q4 Pulse of Lighting Survey

Q4, and 2021, is quickly coming to an end and with that it’s time for our Q4 Pulse of Lighting survey. Much continued to go on within the industry with manufacturers, distributors, reps and lighting agents sharing: A market that […]


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Channel Strategies  / Contractors  / Growth Strategies  / Industry Consolidation  / Industry News  / Industry Outlook  / Manufacturers  / More Insights  / Reps
Southwire – 2 Acquisitions in 2 Weeks
David Gordon Posted On December 7, 2021


Earlier this week Southwire announced its second acquisition in two weeks. Last week it acquired  OBI Partners to support its utility business and, based upon a review of OBI’s website and reviewing the press release, this appears to be a […]


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Awards  / Distributors  / Industry Outlook  / Research Reports
A Copper Retrospective and Planning for 2022
David Gordon Posted On December 6, 2021

Copper

Copper is typically one of an electrical distributor’s top three product categories. It can represent 10-25% of a distributor’s sales, based upon their business focus. Over the past year, as all know, the price of copper has increased significantly, contributing […]


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Distributors  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights
6 Acquisition Deals Announced / In Play this Week
David Gordon Posted On December 5, 2021

Electrical Distributor Deals

Many have talked about the potential for a number of acquisitions to occur in the industry by the end of the year. This is driven by generational change, a strong past couple of years profit wise as well as stress […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
3 Keys to Reaching Unreachable Customers Online
David Gordon Posted On November 30, 2021


A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
HVAC and Electrical … Merging Manufacturers
David Gordon Posted On November 29, 2021


The electrical and HVAC markets have many similarities, and some private equity companies may be noticing. The commonality, other than manufacturers being able to identify operational synergies, could also extend to some distributors and create opportunities for distributors. This commonality […]


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Contractors  / eBusiness  / eCommerce  / eMarketing  / More Insights  / Productivity  / Sales Channel  / Technology
Integrating Text for an Omni-Service Experience
David Gordon Posted On November 21, 2021


Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]


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People in the News
J.R. Walton Passes Away
David Gordon Posted On November 21, 2021


James Ross Walton, better known as “J.R.”, 63, passed away on Saturday, November 6. Walton was employed by Bob Jones & Associates, a manufacturer rep covering Arizona, Southern Nevada, Imperial Valley California, Colorado, Wyoming, New Mexico, Western Nebraska, and El […]


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    Channel Marketing Group
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