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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Technology  / Training
“Business Analytics is a Waste” for Selling
David Gordon Posted On September 24, 2021


Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]


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Lighting  / Supplier / Products
Espen Improves Downlight Efficiency by 15%
David Gordon Posted On September 24, 2021


Espen Technology announced major performance improvements to its line of versatile commercial LED recessed downlights, for both retrofit and new construction applications.  Espen has increased the downlight efficiency by up to 15% with some models achieving 90 lumens per watt.  […]


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Growth Strategies  / Lighting  / Manufacturers  / More Insights
MaxLite Enters Growing Lighting Controls Market
David Gordon Posted On September 20, 2021


The lighting controls market, anecdotally, is a significant growth segment within the lighting space. According to our Q2 Pulse of Lighting Report, 62% of distributors reported an increase in quotation activity and 37% of distributor respondents reported sales growth. This […]


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Industry Outlook  / Lighting
Lighting Lagging the Market?
David Gordon Posted On September 16, 2021

Q4 Pulse of Lighting Survey

Our Q3 Pulse of Lighting Survey is now open and we need your input by Tuesday, September 21. Available to all distributors, manufacturers and reps. Whether you’re in a branch or at corporate, we need your input. Share with us […]


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Channel Strategies  / Industry Outlook  / Logistics  / More Insights  / Productivity
Responding to Supply Chain Disruption, Action Reaction
David Gordon Posted On September 16, 2021


Recently Federal Reserve Chairman Jerome Powell stated, “There’s no returning to the pre-pandemic economy.” And he was probably hoping we could ignore the supply chain disruption that is causing havoc on the economy (and is an element of recent inflation.) […]


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People in the News  / Reps
Brazill Joins Milbank Rep Family
David Gordon Posted On September 16, 2021


Milbank Manufacturing, a leading manufacturer in the electrical solutions sector, is pleased to announce Brazill Brothers as its manufacturer’s representative in the New York and New Jersey market, effective September 1, 2021. The territory had been represented by Kelly & […]


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Advocacy  / Lighting  / More Insights
Atlas Gives Back to NC Vet Through The Independence Fund
David Gordon Posted On September 16, 2021


North Carolina is the home to many military personnel, and many who have served in the War on Terror. With this being the 20th anniversary of the World Trade Center terrorist attack it is most fitting that companies give back […]


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Contractors  / Distributors  / eCommerce  / Growth Strategies  / Industry Outlook  / Research Reports  / Sales Channel
6 Contractor Trends Affecting Distributor Relationships
David Gordon Posted On September 13, 2021

6 Contractor Trends Affecting Distributor Relationships

The number one criteria influencing contractor decision-making today is access to inventory. The supply chain disruptions are the talk of every conversation. No material, no work. Putting the supply chain issues aside, why do contractors select the distributors that they […]


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Lighting  / Renewables  / Supplier / Products
SOLTECH Introduces UL 8801 ALL-IN-ONE Solar Fixtures
David Gordon Posted On September 12, 2021


SOLTECH, a leading commercial solar LED lighting manufacturer, has announced that it is the first North American manufacturer to achieve UL listing for an ALL-IN-ONE design, off-grid solar light fixture, under UL’s new 8801 solar luminaire outline of investigation.  The […]


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Industry Consolidation  / Jobs
nVent Seeking Strategy & Bus Dev Leader
David Gordon Posted On September 12, 2021


nVent is looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. The newly […]


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