ElectricalTrends, a service of Channel Marketing Group, is expanding its coverage of the lighting space. Linda Longo, the editor of Enlightenment magazine, will be contributing to lighting content and observations on a regular basis to ElectricalTrends readers. Lighting can represent […]
There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
Topaz Lighting is pleased to introduce three new power and CCT selectable models of our best-selling Traditional Wall Packs. Designed to be an easy replacement for existing legacy HID fixtures, these customizable wall packs can take the place of up […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
Energy costs keep rising. Natural gas is approaching $5 and Goldman Sachs is projecting oil at $90 / barrel by the end of the year. And now we’re hearing about curbs on energy consumption in China (which could further exasperate […]
Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]
Espen Technology announced major performance improvements to its line of versatile commercial LED recessed downlights, for both retrofit and new construction applications. Espen has increased the downlight efficiency by up to 15% with some models achieving 90 lumens per watt. […]
The lighting controls market, anecdotally, is a significant growth segment within the lighting space. According to our Q2 Pulse of Lighting Report, 62% of distributors reported an increase in quotation activity and 37% of distributor respondents reported sales growth. This […]
Our Q3 Pulse of Lighting Survey is now open and we need your input by Tuesday, September 21. Available to all distributors, manufacturers and reps. Whether you’re in a branch or at corporate, we need your input. Share with us […]
