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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Border States Adds CIDO to Leadership Team
David Gordon Posted On August 2, 2021

Nancy McConeghy

Nancy McConeghy has been named Chief Information and Digital Officer (CIDO) for Border States Electric (BSE). “We are fortunate to have Nancy join BSE and our Executive Leadership team as the company’s technology leader and visionary,” said David White, CEO. […]


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Renewables  / Supplier / Products
Topaz Insulated Bonded Bushings for Solar
David Gordon Posted On July 27, 2021


Staying on top of industry trends, Topaz is excited to launch their innovative new Insulated Bonding Bushings, ideal for solar photovoltaic applications. Developed specifically for the growing solar industry, these bushings are designed to be corrosion resistant, offer a UV-resistant […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights  / Renewables
Infrastructure – The Revenue Opportunity is Coming
David Gordon Posted On July 20, 2021


Infrastructure plans have been talked about for years by politicians but it appears that one could be on the horizon given recent Washington discussions. The final number, and elements, are still to be finalized, but it appears that the “budget” […]


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Supplier / Products
Topaz’ First LED Shop Light
David Gordon Posted On July 20, 2021


Topaz Lighting introduces its first LED Shop Light. A modern take on a classic fixture, it offers the traditional fluorescent look along with the long life, energy savings, and simple installation benefits of LED. Topaz’s new LED Shop Light has […]


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People in the News  / Supplier / Products
Espen Technology Promotes Three
David Gordon Posted On July 18, 2021


Espen Technology, a leading manufacturer of indoor, LED lighting solutions, dedicated to designing and manufacturing high quality, high performance linear LED lighting components. With operations and facilities across the world, Espen Technology offers competitive products with the highest quality. Headquartered […]


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More Insights  / Reps  / Sales Channel
The Rep Conundrum: End-user Calls. Compensation?
David Gordon Posted On July 18, 2021


Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Profitability  / Technology
ETIM NA Grows, Expanding into Wire, Cable & Conduit
David Gordon Posted On July 14, 2021


In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity, Today and Tomorrow
David Gordon Posted On July 13, 2021


Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.”  A nicely produced production but, to […]


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Lighting  / Supplier / Products
Topaz New Surface Mount Downlights
David Gordon Posted On July 12, 2021


Topaz Lighting introduces a new line of downlights with a sleek new profile. Surface Mount Downlights are the perfect solution for residential and commercial settings. Topaz’s Surface Mount Downlights feature a CCT selectable switch to allow for easy selection of […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Technology
Acquisitions Start Second Half with a Bang
David Gordon Posted On July 5, 2021

Second Half Bang

The first half of the year came to an end with a “bang”.  While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]


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    Channel Marketing Group
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