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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / More Insights  / Profitability  / Reps
City Electric Supply, Cree, Nicor and Signify Endorse NEMRA POS
David Gordon Posted On April 25, 2022

NEMRA POS (Point of Sale)Initiative

The NEMRA POS Minimum Reporting Standards gained four more endorsements in the first quarter. Why? Because sharing this information, and compensating reps appropriately based upon it, is the right thing to do for everyone in the electrical distribution channel/ Again, […]


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Distributors  / Industrial Market  / Manufacturers  / More Insights  / Renewables  / Sales Channel
Rockwell Promotes Sustainability, Opportunities for Distributors
David Gordon Posted On April 25, 2022

Rockwell Promotes Sustainability

The typical Rockwell distributor is tasked with growing their industrial automation business, growing their MRO business and increasing their contractor sales (since most also sell to commercial construction contractors to have a balanced business.) Some also sell industrial supplies and […]


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Distributors  / eBusiness  / eCommerce  / Industry Outlook  / More Insights  / Sales Channel
Sonepar France to launch digital marketplace
David Gordon Posted On April 21, 2022

Sonepar to Launch Digital Marketplace in France

Sonepar, the world’s largest electrical distributor with 2021 sales of $28.8 billion dollars (USD), announced that Sonepar France will be expanding of its eCommerce initiative and what it calls its omnichannel efforts. They announced that they will be launching a […]


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Industry Consolidation  / Industry News  / More Insights
Border States Enters the Windy City
David Gordon Posted On April 21, 2022

Border States purchases Advance Electrical

Border States, the electrical distribution industry’s largest employee-owned distributor, re-entered the acquisition market and entered the Chicago market. This is their first foray into the Windy City and is the largest metropolitan area that the company has entered. According to […]


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Growth Strategies  / Industry Outlook  / More Insights  / Renewables  / Sales Channel
Commodities are, and generate, “Green”
David Gordon Posted On April 18, 2022

Copper Solar JP Morgan Generates Green

John Gross, known as Dr. Copper, authors a weekly newsletter providing significant information on many commodities. He frequently adds some commentary in introduction highlighting some trends. In this week’s issue he shared: “The last time we looked, WTI crude oil […]


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Awards  / Branding  / Distributors  / Growth Strategies  / Marketing  / More Insights  / Training
Atlantic Coast Electric Supply Educates Customers, Recognizes Suppliers
David Gordon Posted On April 13, 2022

Atlantic Coast NEC Training Customers

Last month five-year-old Atlantic Coast Electric Supply held its first major customer training event combined with a trade show. At the same time, it recognized key suppliers. The company had over 325 customers turnout for the event and more than […]


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Contractors  / Customer Segments  / Industrial Market  / Industry Consolidation
SJE, a system integrator, expands to New England
David Gordon Posted On April 13, 2022

SJE Acquires Horlick

It’s not often that the acquisition of a distributor’s “customer” would be newsworthy from a national scale but SJE’s recent acquisition of Horlick, a New England based system integrator caught our attention. Why? Because the acquirer, SJE, is also owned […]


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People in the News
Hill Named COO at Hossley Lighting & Power Solutions
David Gordon Posted On April 13, 2022

Shannon Hill Hossley Lighting & Power Solutions

Hossley Lighting & Power Solutions announced the promotion of Shannon Hill to the role of Chief Operating Officer. Shannon will continue to improve HLPS’s internal processes in alignment with manufacturer and client needs, build out the inside group, and sit […]


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People in the News  / Reps
Orbit Positions for Growth in Florida with CSA
David Gordon Posted On April 13, 2022

CSA Electrical Sales

Between industry consolidation and marketplace growth opportunities, CSA Electrical Sales and Orbit Industries have decided to go to market together. Orbit’s addition to CSA’s linecard which features Mersen, Bridgeport, Allied Moulded, Eiko and others will help CSA further service its […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
March Closes with 7 Acquisitions
David Gordon Posted On April 11, 2022

Electrical Distributor Deals

March closed with a rash of acquisitions or perhaps many were ones that were going to occur at the end of the year. The following acquisitions occurred recently: Manufacturers NSi acquired Metallics Littelfuse acquired C&K Switches Southwire acquired Novinium Distributors […]


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