Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Industry Outlook  / Manufacturers  / Marketing  / More Insights  / Profitability  / Renewables
Sustainability Delivers Green
David Gordon Posted On August 31, 2021


Turtle and Hughes and Southwire are two in the electrical industry who are embracing one of the biggest trends in business – sustainability. Over the past decade, perhaps longer, there has been increased interest, and focus, on sustainability to improve […]


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Lighting  / Supplier / Products
MaxLite introduces c-Max Network Controls
David Gordon Posted On August 31, 2021


MaxLite announces the latest innovation in lighting controls – c-Max Network Controls, a Bluetooth-enabled luminaire level lighting controls (LLLC) system for indoor and outdoor applications. Ideal for achieving energy savings in small to medium-sized facilities, c-Max Network Controls can be […]


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People in the News  / Reps
Wessel Joins FRM Sales Leadership Team
David Gordon Posted On August 31, 2021


FRM is excited to have Andrew Wessel join the team as a sales manager for North Carolina, South Carolina, and Virginia. Andrew brings 15 years of distribution experience (with Rexel as a DVP in the southeast) and extensive history calling […]


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Lighting  / Supplier / Products
eLumigen Recognized for Class 1 Div 2 Fixture
David Gordon Posted On August 29, 2021


The 2021 Sapphire Awards, one of the lighting industry’s top honors, announced that eLumigen was a Sapphire Award Finalist in the “Industrial SSL Luminaire Design” category, for their High CRI Class 1, Division 2 (C1D2) LED Fixture.  The company is […]


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Industrial Market  / More Insights  / Sales Channel
Who Sells to the OEM Market?
David Gordon Posted On August 26, 2021


With the economy strong it’s important to look forward to identify how to maintain your momentum. This requires looking at “niche” markets but, remember, your niche can be someone else’s mainstay. Think OEM (original equipment manufacturer). One such area is […]


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Lighting  / Supplier / Products
Espen Improves Performance of VersaLinear Retrofit Kits
David Gordon Posted On August 26, 2021


Espen Technology announced a major performance improvement for its LED Linear Module Retrofit Kit family, known as VersaLinearTM.  The linear module kits come in 2’, 3’, and 4’ lengths, suitable to replace both T5 & T8 lamps.  There are several […]


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Industry Consolidation  / Industry Outlook  / More Insights
CED Acquires Wildcat
David Gordon Posted On August 24, 2021


Wildcat Electric Supply, a 53-year-old, two location distributor based in Houston, is the latest independent electrical distributor to sell. The second-generation distributor who served the contractor and industrial market in Houston and San Marcos, TX, sold to CED. Knowing Keith […]


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Associations  / Lighting  / More Insights  / Supplier / Products
EiKO Turns a “Standard” Into a Product for Easier Plug & Play
David Gordon Posted On August 23, 2021


This summer EiKO is launching its Z10 product offering. I know, what is Z10 other than the sports cars some of us remember (’69 Z10 Camaro or a 2009 BMW Z10, but let’s go with an American muscle car!)? So, […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights
Niche Market Opportunity – Rural Broadband
David Gordon Posted On August 17, 2021


The proposed $1.2 trillion physical infrastructure bill, which the Senate passed and is awaiting House action, should contain many expanded opportunities, some of which will be niche markets, for electrical distributors. Being able to take advantage of it, proactively, will […]


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Channel Strategies  / Distributors  / Industry Outlook  / More Insights
Acquisitions Accelerate. Are You Scenario Planning?
David Gordon Posted On August 12, 2021


The end of June brought three distribution acquisitions and last month brought four more, signaling that there will be a busy second half of the year. July saw: Sonepar acquire Springfield Electric, a $200M+ distributor Teche Electric complete its acquisition […]


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