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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Chalfant Adds Quality to Support Oklahoma Market
David Gordon Posted On June 16, 2021

Quality Electrical Sales

Chalfant Manufacturing Company announced that Quality Electrical Lines as its new Oklahoma representative. Quality Electrical Lines, a veteran-owned business, is a growing company with experience in the electrical, telecommunications, and automation industries. They have established themselves as the go-to for […]


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Distributors  / Growth Strategies  / More Insights  / Sales Channel
What’s Your Sales Model of The Future?
David Gordon Posted On June 14, 2021

Whats Your Future Sales Model

As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]


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Industry Outlook  / More Insights
Distributor Product Input Needed
David Gordon Posted On June 14, 2021

Product Mix

Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]


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People in the News
Power Corp to Represent Chalfant in Southeast
David Gordon Posted On June 9, 2021


Chalfant Manufacturing Company, a leading independent cable management company, is pleased to announce Power Corporation as its new representative for Louisiana, Western Tennessee, Arkansas, and Mississippi. Power Corporation has 40 years of experience as an electrical manufacturer’s representative focusing on […]


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Lighting  / People in the News  / Reps
Electra Products to Represent Phillips Lighting
David Gordon Posted On June 9, 2021

Electra Products

Electra Products, a leading manufacturer representative covering the state of Indiana, announced that they are now representing Phillips Lighting’s lamps and ballasts. According to a press release from Joel Van Tresse, president of Electra Products … “We are excited to […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Lighting2
Pulse of the Q2 Lighting Market
David Gordon Posted On June 6, 2021

Q4 Pulse of Lighting Survey

As usual, the lighting market is active, so it must be time for our Q2 Pulse of Lighting update. Active? Consider: Acuity made two acquisitions this quarter that provide it greater technology resources – the Digital Signage business from ams […]


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Associations  / People in the News  / Reps
Ragan To Help Reps with Digital Transformation
David Gordon Posted On June 2, 2021


Brian Ragan, former Vice President Channel Strategy and Business Development for Schneider Electric, has joined NEMRA as its Director of Digital Transformation. According to a press release from NEMRA, ” – The National Electrical Manufacturers Representatives Association (NEMRA) is pleased […]


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Branding  / Distributors  / Industry Consolidation  / Marketing  / People in the News  / Profitability
Van Meter Integrating Werner Acquisition Quickly
David Gordon Posted On June 2, 2021


Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]


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Manufacturers  / Research Reports
Atkore Graded by Fitch
David Gordon Posted On May 25, 2021

Atkore

Atkore, a leading electrical raceway company perhaps best known for its Allied Tube & Conduit and AFC brands amongst its 20+ brands, was recently assigned its first-time Issuer Default Ratings (IDR) by Fitch, the financial ratings service. The rating shares […]


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Customer Segments  / Marketing  / More Insights  / Research Reports
Customer Insights … Are You Getting Them?
David Gordon Posted On May 24, 2021

Customer Insight Actionable Advicex

Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]


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    Channel Marketing Group
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