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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Reps  / Supplier / Products
Southwire, Service Wire Welcome New Reps
David Gordon Posted On August 19, 2025

Manufacturer Rep Change - ElectricalTrends

RB Sales, Expands Relationship with Southwire Electris360, through its RB Sales division, is expanding its manufacturers’ representative partnership with Southwire Company into Eastern Missouri and Southern Illinois. This strategic growth reflects Electris360’s continued commitment to expanding its presence in key […]


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Growth Strategies  / More Insights  / Productivity  / Technology
Engineering better Sales with the Moneyball of business
David Gordon Posted On August 18, 2025

Diagnosing & Engineering Sales

While quarterly earnings for many companies are showing a strong Q2, if you are not servicing a data center, business is more challenging. This means that winning requires taking share. And to take share you need to outperform your competition. […]


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Growth Strategies  / Lighting  / Reps  / Sales Channel  / Supplier / Products
Lutron Changes NY to ELA + Synergy
David Gordon Posted On August 15, 2025

ELA + Synergy Lutron

In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Industry Outlook  / More Insights
Resideo Record Sales; ADI Spin Off Future Acquirer?
David Gordon Posted On August 14, 2025

ADI

Resideo, the former Honeywell Homes and ADI Global Distribution business that was spun off as a separate entity in 2018, is a provider of home automation, air temperature and quality and  humidity control and security systems, announced 2Q 2025 earnings […]


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Branding  / Marketing  / More Insights
ACES Going Places: Viva Las Vegas!
David Gordon Posted On August 10, 2025

ACES Vegas Logo

At the recent NAED Marketing Summit, Atlantic Coast Electric Supply (ACES) was awarded numerous marketing awards. This South Carolina-based, contractor-oriented distributor is a marketing machine … and it is delivering results for customers, manufacturers, and themselves. Most recently they returned […]


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Channel Strategies  / Customer Service  / More Insights
Are you satisfying your customer?
David Gordon Posted On August 10, 2025

Customer Satisfaction - ElectricalTrends

Every manufacturer, rep and distributor know that they have satisfied customers. How? Because a core element of their customers continues to do business with them. They question then becomes, do you know how well you are meeting their expectations and […]


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Distributors  / Industry Outlook  / More Insights
Wesco Reports 2025 Q2. Data Center Story.
David Gordon Posted On August 1, 2025

Wesco

Wesco shared their 2025 Q2 performance yesterday and while the sum of the parts was a respectable 7%, the diversity of performance by the divisions highlights why the merger with Anixter was done … because sometimes the divisions grow in […]


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eCommerce  / Industry News  / People in the News
ETIM North America Adds IDEA to Board
David Gordon Posted On July 31, 2025

ETIM Patrick Knight - ElectricalTrends

ETIM North America recently announced that IDEA’s President, Patrick Knight, has joined its Board of Directors. IDEA’s increased involvement, and visibility, will synthesize product data standards across the industry and facilitate global coordination for electrical product data. ETIM North America […]


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Industry Consolidation  / Research Reports
2025 Jan-June Electrical Distribution Acquisitions
David Gordon Posted On July 30, 2025

Electrical Distributor Deals

The electrical acquisition market has been relatively quiet the first half of 2025 with only 11 deals reported / known, and only two of them by a national chain. Channel Marketing Group tracks electrical distribution acquisitions and, since 2020, there […]


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Distributors  / Industry Outlook  / More Insights
Rexel Reports on 2025 1st Half
David Gordon Posted On July 30, 2025

Rexel Market Update

Yesterday Rexel shared its 2025 Q2 and semi-annual results which sheds some insights into the state of the US electrical distribution market. Some highlights from their presentation and financial statement, with a focus on the US Globally, first half revenues […]


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    Channel Marketing Group
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