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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Growth Strategies  / Profitability  / Research Reports
Improve Profitability Through Rebates on December 19
David Gordon Posted On December 10, 2024

2025 State of Volume Rebates - Enable

Rebates are often seen as just another operational necessity, a transactional tool to grease the wheels of generating sales (for manufacturer, sometimes distributors) and improving distributor profitability. For some distributors they are a gatekeeper tool (some distributors manage well over […]


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Distributors  / eBusiness  / Logistics  / More Insights  / Technology
AI in Your Warehouse
David Gordon Posted On December 10, 2024

Infor WMS AI warehouse

Over the past month or two as I’ve been talking with distributors the question comes up of “What are other distributors doing with AI?” For clients I share a list of possibilities, some are purpose-built applications from technology companies in […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Reps
Acquisitions … for Manufacturers, Distributors, and Reps Continue
David Gordon Posted On December 9, 2024

M&A Mergers acquisitions

The electrical industry continues to consolidate. Three more acquisitions were announced last week and there were a couple of manufacturer deals from last month that we haven’t gotten to comment on. Manufacturers Three deals: Legrand Acquires Power Bus Last week […]


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More Insights  / Technology
AI in the Electrical Industry … Words to Actions
David Gordon Posted On December 8, 2024

AI Applications in the Electrical Distribution Industry - Survey

There has been lots of conversation regarding AI in the electrical channel over the past few years. It started with the launch of ChatGPT and has gained topical steam since then. Many conversations, articles, seminars. Some have taken the next […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
CED, Van Meter, Allied Wholesale and Wesco Complete Deals
David Gordon Posted On December 4, 2024

Electrical Distributor Deals

The acquisition market heated up in November, following a number of deals that we previously reported on. Four More Distributor Deals In addition to last month’s five distributor deals, four more deals were announced: CED Acquires Bayou CED acquired Bayou […]


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Advocacy  / Customer Segments  / Customer Service  / Growth Strategies  / More Insights  / Productivity  / Supplier / Products
Leadership – Celtic-style
David Gordon Posted On December 4, 2024

Leadership - Boston Celtics style

Business seemingly is running faster than ever and for much of your staff, this year may have been a grind. Consider: Increasing customer expectations Your expectations have increased Technology implementations, “digital transformation” (aka digital anxiety), AI Hearing about layoffs Concerns […]


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Distributors  / Lighting  / People in the News  / Reps
People in News Leading NEMRA Lighting, FrommConnect, and Sonepar
David Gordon Posted On December 3, 2024

People in the News - Bristol, Naida, Kline

Over the past few weeks there have been a few key hires in a number of companies so a “People in the News” Jeff Bristol Joins NEMRA to Lead Lighting Division Last week NEMRA announced the launch of its Lighting […]


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Associations  / Lighting  / More Insights
NEMRA Lights It Up – Launches Lighting Division
David Gordon Posted On November 26, 2024

NEMRA Launches Lighting Division

Yesterday NEMRA announced that it is formally launching a Lighting division, embracing AAiLA to launch the division in conjunction with a number of existing NEMRA representatives. AAiLA was founded a little more than three years ago and was the vision […]


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Uncategorized
Pulse of Switchgear
David Gordon Posted On November 15, 2024


The market continues to be slow, and we continue to hear about the switchgear delays, and construction disruptions, for some companies and product categories. Distributors are resigned to “this is the way it is, and probably will be.” And that […]


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Growth Strategies  / Industry Consolidation  / More Insights
Walters Wholesale Acquires Desert Electric
David Gordon Posted On November 15, 2024

Walters Wholesale

Walters Wholesale, a leading Southern California distributor, expanded its reach “further east” and acquired Pam Desert-based Desert Electric as well as Pomona Wholesale Electric. According to a press release, “Walters Wholesale Electric, a premier distributor of electrical supplies and a […]


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    Channel Marketing Group
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