Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Distributors  / eCommerce  / Growth Strategies  / Lighting  / Sales Channel  / Supplier / Products
Shine Retrofits Joins Retrolux Network
David Gordon Posted On June 27, 2021

Shine Retrofits Retrolux

According to a recent press release, “Retrolux, the fastest-growing lighting, and energy project development and implementation software platform, and Shine Retrofits, a national energy-efficient lighting products distributor, announced that it will be adding their full product catalog from leading manufacturers […]


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People in the News
O’Gara Promoted to Remke VP Sales & Marketing
David Gordon Posted On June 27, 2021

Tom O'Gara Remke

Remke Industries, Inc. is proud to announce that Tom O’Gara has been promoted to VP of Sales & Marketing. Tom is a 14 year Remke veteran and was previously the Director of Business Development at Remke Industries. In his new […]


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More Insights  / Profitability  / Renewables
$5 Copper. Coming or Averted?
David Gordon Posted On June 23, 2021

$5 Copper Banknote

It looks like the market has averted the threat of $5 copper, however, this appears to be more through financial dynamics than through market forces. Prior to last week’s Federal Reserve statement confirming a strong market, rising inflation and that […]


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Branding  / eMarketing  / Growth Strategies  / Lighting  / Marketing  / More Insights
Free Guide To Growing Your Lighting Business, Post-Pandemic
David Gordon Posted On June 21, 2021

Lighting Solution Development

Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]


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Associations  / Industry Outlook  / More Insights
The Future of Industry Meetings
David Gordon Posted On June 17, 2021


As companies “reopen”, travel has resumed for many … and so have industry meetings. Some, like AHTD, maintained their conference schedule (they ran their fall one in Salt Lake City and had a spring meeting in Florida). Others are currently […]


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People in the News
UES Adds DJ Kennedy as Partner
David Gordon Posted On June 16, 2021

DJ Kennedy - UES

United Electrical Sales (UES), a leader in representing electrical manufacturers, is once again preparing for the future by implementing more of its succession plan. UES is proud to welcome DJ Kennedy as a Partner. “DJ has the experience, background, and […]


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People in the News
Chalfant Adds Quality to Support Oklahoma Market
David Gordon Posted On June 16, 2021

Quality Electrical Sales

Chalfant Manufacturing Company announced that Quality Electrical Lines as its new Oklahoma representative. Quality Electrical Lines, a veteran-owned business, is a growing company with experience in the electrical, telecommunications, and automation industries. They have established themselves as the go-to for […]


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Distributors  / Growth Strategies  / More Insights  / Sales Channel
What’s Your Sales Model of The Future?
David Gordon Posted On June 14, 2021

Whats Your Future Sales Model

As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]


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Industry Outlook  / More Insights
Distributor Product Input Needed
David Gordon Posted On June 14, 2021

Product Mix

Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]


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People in the News
Power Corp to Represent Chalfant in Southeast
David Gordon Posted On June 9, 2021


Chalfant Manufacturing Company, a leading independent cable management company, is pleased to announce Power Corporation as its new representative for Louisiana, Western Tennessee, Arkansas, and Mississippi. Power Corporation has 40 years of experience as an electrical manufacturer’s representative focusing on […]


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