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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / People in the News  / Reps
Electra Products to Represent Phillips Lighting
David Gordon Posted On June 9, 2021

Electra Products

Electra Products, a leading manufacturer representative covering the state of Indiana, announced that they are now representing Phillips Lighting’s lamps and ballasts. According to a press release from Joel Van Tresse, president of Electra Products … “We are excited to […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Lighting2
Pulse of the Q2 Lighting Market
David Gordon Posted On June 6, 2021

Q1 Pulse of Lighting Survey

As usual, the lighting market is active, so it must be time for our Q2 Pulse of Lighting update. Active? Consider: Acuity made two acquisitions this quarter that provide it greater technology resources – the Digital Signage business from ams […]


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Associations  / People in the News  / Reps
Ragan To Help Reps with Digital Transformation
David Gordon Posted On June 2, 2021


Brian Ragan, former Vice President Channel Strategy and Business Development for Schneider Electric, has joined NEMRA as its Director of Digital Transformation. According to a press release from NEMRA, ” – The National Electrical Manufacturers Representatives Association (NEMRA) is pleased […]


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Branding  / Distributors  / Industry Consolidation  / Marketing  / People in the News  / Profitability
Van Meter Integrating Werner Acquisition Quickly
David Gordon Posted On June 2, 2021


Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]


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Manufacturers  / Research Reports
Atkore Graded by Fitch
David Gordon Posted On May 25, 2021

Atkore

Atkore, a leading electrical raceway company perhaps best known for its Allied Tube & Conduit and AFC brands amongst its 20+ brands, was recently assigned its first-time Issuer Default Ratings (IDR) by Fitch, the financial ratings service. The rating shares […]


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Customer Segments  / Marketing  / More Insights  / Research Reports
Customer Insights … Are You Getting Them?
David Gordon Posted On May 24, 2021

Customer Insight Actionable Advicex

Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]


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People in the News
Harte Becomes LEDVANCE’s VP Marketing & Customer Experience
David Gordon Posted On May 23, 2021

Charlie Harte LEDVANCE

LEDVANCE LLC, the maker of SYLVANIA general lighting in the US and Canada, announced Charlie Harte as the company’s VP Marketing & Customer Experience. This is an addition to Harte’s role as Canada President & CEO for LEDVANCE LLC which […]


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People in the News  / Reps
Verozza Names Roth Lighting As Vegas Market Agent
David Gordon Posted On May 23, 2021

Verozza

Verozza Lighting is excited to announce that Roth Lighting has been added to our ever-growing list of agencies representing Verozza’s lighting solutions to the specification community. Jeff Kosberg, Verozza Lighting’s Vice President of Sales remarked, “I’ve worked with Roth Lighting […]


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Lighting  / Lighting2  / Supplier / Products
MaxLite introduces c-Max Lighting Controls and Controls-Ready fixtures
David Gordon Posted On May 16, 2021

MaxLite c-Max Fixtures & Controls

MaxLite announces the launch of c-Max Lighting Controls, a patent pending design that makes it easy to add luminaire-level lighting controls to indoor and outdoor applications. By purchasing c-Max low voltage sensors along with MaxLite controls-ready luminaires, customers can achieve […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Outlook  / More Insights  / Profitability
MRO Insights from Grainger and Fastenal
David Gordon Posted On May 11, 2021

Fastenal & Grainger - the MRO Market

Grainger and Fastenal shared their Q1 earnings reports recently. Given that both focus on the MRO market and, from an industrial MRO viewpoint, are considered relatively comparable competitors, they can serve as a proxy for the MRO market, although electrical […]


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    Channel Marketing Group
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