Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Marketing Groups  / More Insights  / Sales Channel
Turtle & Hughes Leverages eCommerce for Healthcare Sales
David Gordon Posted On February 26, 2021

Leverage eCommerce Healthcare

Turtle & Hughes, the 15th largest electrical distributor according to Electrical Wholesaling, is leveraging its eCommerce reach to solicit business in the healthcare market. According to a recent press release, the company has joined Premier, a healthcare purchasing organization as […]


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Channel Strategies  / eBusiness  / Industry News  / Industry Outlook  / More Insights  / Sales Channel
Home Depot Delivers for the Year … and For Pros
David Gordon Posted On February 23, 2021

Home Depot Delivers

Home Depot shared its fourth quarter earnings report today. Overall, they ended the year hitting it out of the park. While they obviously benefited from COVID and the “stay at home” and building boom, they also reaped the rewards of […]


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Marketing  / More Insights  / People in the News  / Training
Ken Cain Joins Channel Marketing Group
David Gordon Posted On February 23, 2021

Ken Cain - Channel Marketing Group

Ken Cain, recently retired Vice President of Marketing for Capital Electric Supply (a Sonepar company) for the past sixteen years and previously Vice President of Marketing for Rexel and Vice President of Marketing for Branch Electric before it was purchased […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Sales Channel
7 Industry Highlights
David Gordon Posted On February 18, 2021

7 Highlights

The year has started at a torrid pace but there have been some highlights relating to acquisitions, sales models, strategic relationships, POS, ETIM and more. With COVID driving everyone to online planning it seems like there everyone is on a […]


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Industry Outlook  / Manufacturers  / More Insights
Encore … Delivering the Copper
David Gordon Posted On February 18, 2021

2020 Copper Pricing

The copper wire has been on a tear for the past year. On March 16, 2020 the price was $2.39 and on February 16 it was $3.83 (according to https://www.macrotrends.net). Lot’s of reasons for the increase and, as you’d suspect, […]


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People in the News
McSpadden Joins Verozza Team
David Gordon Posted On February 18, 2021

Chad McSpadden

VEROZZA, the latest supplier of high-performance architectural lighting products, is pleased to announce the appointment of Chad McSpadden, LC, as Vice President of Product Management. “Chad will be instrumental in bringing product management strategy and focus to VEROZZA,” says Eric […]


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eCommerce  / Industry Consolidation  / Industry Outlook  / More Insights
Rexel – steady Q4, positioned for growth
David Gordon Posted On February 16, 2021

Rexel Market Update

February brings earnings month and Rexel is one of three electrical distributors that shares some information (the others being WESCO and Graybar). WESCO reported earlier with “eh” performance from its electrical group if the Anixter acquisition is excluded which was […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
WESCO Steady in Q4
David Gordon Posted On February 11, 2021

WESCO Earnings Update

WESCO reported 2020 Q4 earnings and, while from a Wall Street perspective the growth number was great (48%), from an industry perspective it’s misleading as it is comparing combined Anixter / WESCO vs WESCO from 2019. Q4, however, was comparable, […]


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People in the News  / Technology
Bromberg Joins IDEA as Business Development Manager
David Gordon Posted On February 11, 2021

Bromberg Joins IDEA

IDEA welcomes Ilene Bromberg as Business Development Manager. Bromberg brings her extensive EDI experience to IDEA Exchange, IDEA’s EDI platform, Managed Services, and Tier 1 Value-Added Network (VAN). She will educate and onboard customers, prospects, and partners in targeted industries. […]


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Lighting  / People in the News
VEROZZA APPOINTS BORDEN AS PRESIDENT/CEO
David Gordon Posted On February 11, 2021

Eric Borden - Verozza

VEROZZA, the latest supplier of high-performance architectural lighting products, is pleased to announce the appointment of Eric Borden, LS, CPC, as President and CEO. Borden has been consulting with VEROZZA for most of 2020 and has assisted in bringing the […]


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