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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / People in the News
Esce to Lead Capital Electric
David Gordon Posted On September 13, 2020

Esce to Lead Sonepar's Capital Electric

Congratulations to Andrew (Drew) Esce, formerly of City Electric in Syracuse on becoming president of Capital Electric, a Sonepar operating company. According to a Sonepar press release: “Sonepar USA, a subsidiary of the privately held Sonepar Group, announced today that […]


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Associations  / More Insights  / Reps  / Sales Channel  / Training
NEMRA Helps Reps Train for the Future
David Gordon Posted On August 31, 2020

NEMRA Online Training University

Earlier this year NEMRA launched its Rep of the Future report which highlighted industry changes that are / expected to occur over the next five years and the traits that reps will need going forward. And recent conversations with reps […]


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Marketing Groups  / More Insights  / People in the News
Changing of the Guard at AD
David Gordon Posted On August 27, 2020

AD

It’s been said that the electrical industry is a small world and you never know when things come back around. With all the “craziness” going on this year, the marketing groups (AD and IMARK) are doing their part to contribute […]


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Growth Strategies  / More Insights  / Reps  / Sales Channel  / Training
Salespeople in Lockdown Could Cost You Share
David Gordon Posted On August 24, 2020

The Show Business Must Go On

Recently I visited a manufacturer rep client and spent time with their salespeople. As typically goes, the conversation “wanders” into what they are observing in the marketplace (the benefit of F2F meetings!). The salespeople I was talking to have been […]


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Lighting  / More Insights  / Renewables  / Supplier / Products
Could Solar Lighting Light Up Interest?
David Gordon Posted On August 20, 2020

Solar Lighting SOLTECH

Green. Environmentally-friendly. Energy-efficiency. Reduced maintenance. Sustainable. Renewable. Solar. Any key “buzzwords” missing? Solar lighting is emerging as a viable outdoor lighting alternative. Recently our friend, David Shiller from Lighting Solution Development shared insights into the solar lighting market on behalf […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
Rockwell Inspired – Divestiture or Growth Strategy?
David Gordon Posted On August 18, 2020

Rockwell Distributor For Sale

WESCO’s recent sale of its Sheboygan Falls, WI branch and Rexel’s recent sale of two locations in northeastern Pennsylvania and upstate New York mark the first time in many people’s memory that national chains sold anything, let alone a branch. […]


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Distributors  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
WESCO Q2 … As Expected, But Input On Going Forward
David Gordon Posted On August 16, 2020

WESCO Earnings Update

Last week’s WESCO Q2 earnings call shed some light on Q2 performance but, perhaps of greater interest, insight into how it will be structured and reporting in the future. Q2 financial performance was “muddied”, from a communications viewpoint, with various […]


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Growth Strategies  / Industry Outlook  / More Insights  / Research Reports
Data, Forecasting and Planning in Electrical Industry
David Gordon Posted On August 14, 2020

Data Driven Sales Forecasting Electrical Industry

As we get ready to turn the page on summer and companies begin to either complete, accelerate to complete or begin development of their 2021 planning cycle we thought it pertinent to check in with DISC for an electrical industry […]


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Associations  / More Insights  / People in the News
Steven Wright Joins IMARK
David Gordon Posted On August 13, 2020

Steven Wright IMARK Electrical

Steven Wright, a long time electrical industry veteran with experience in the industrial supplies business is returning to the electrical industry as the VP Supplier Relations for IMARK Electrical. According to a press release from IMARK: Steven Wright joins IMARK […]


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Contractors  / eCommerce  / eMarketing  / Industry Outlook  / More Insights  / Technology
Place Your Content in Front of Contractors
David Gordon Posted On August 9, 2020

Trimble Panduit Marketing

“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]


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