Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights  / Renewables
Infrastructure – The Revenue Opportunity is Coming
David Gordon Posted On July 20, 2021


Infrastructure plans have been talked about for years by politicians but it appears that one could be on the horizon given recent Washington discussions. The final number, and elements, are still to be finalized, but it appears that the “budget” […]


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Supplier / Products
Topaz’ First LED Shop Light
David Gordon Posted On July 20, 2021


Topaz Lighting introduces its first LED Shop Light. A modern take on a classic fixture, it offers the traditional fluorescent look along with the long life, energy savings, and simple installation benefits of LED. Topaz’s new LED Shop Light has […]


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People in the News  / Supplier / Products
Espen Technology Promotes Three
David Gordon Posted On July 18, 2021


Espen Technology, a leading manufacturer of indoor, LED lighting solutions, dedicated to designing and manufacturing high quality, high performance linear LED lighting components. With operations and facilities across the world, Espen Technology offers competitive products with the highest quality. Headquartered […]


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More Insights  / Reps  / Sales Channel
The Rep Conundrum: End-user Calls. Compensation?
David Gordon Posted On July 18, 2021


Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Profitability  / Technology
ETIM NA Grows, Expanding into Wire, Cable & Conduit
David Gordon Posted On July 14, 2021


In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity, Today and Tomorrow
David Gordon Posted On July 13, 2021


Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.”  A nicely produced production but, to […]


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Lighting  / Supplier / Products
Topaz New Surface Mount Downlights
David Gordon Posted On July 12, 2021


Topaz Lighting introduces a new line of downlights with a sleek new profile. Surface Mount Downlights are the perfect solution for residential and commercial settings. Topaz’s Surface Mount Downlights feature a CCT selectable switch to allow for easy selection of […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Technology
Acquisitions Start Second Half with a Bang
David Gordon Posted On July 5, 2021

Second Half Bang

The first half of the year came to an end with a “bang”.  While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]


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Reps
ABB Installation Products expands relationship with Biben Sales
David Gordon Posted On July 5, 2021


According to a recent press release, “ABB Installation Products is expanding its relationship with Biben Sales, one of the leading electrical manufacturer representatives in the Northeast. Biben Sales will now represent ABB Installation Products in Maryland, Northern Virginia and Washington […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Outlook
Early Q2 Market Insights from Rexel and Grainger
David Gordon Posted On June 30, 2021


Some early Q2 insights from Rexel and Grainger provide some insights into the current electrical and MRO distribution market and, as such, provide a “base case” for distributor performance given that Grainger is considered a “bellweather” for the MRO market […]


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