Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]
Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]
In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]
Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.” A nicely produced production but, to […]
Topaz Lighting introduces a new line of downlights with a sleek new profile. Surface Mount Downlights are the perfect solution for residential and commercial settings. Topaz’s Surface Mount Downlights feature a CCT selectable switch to allow for easy selection of […]
The first half of the year came to an end with a “bang”. While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]
According to a recent press release, “ABB Installation Products is expanding its relationship with Biben Sales, one of the leading electrical manufacturer representatives in the Northeast. Biben Sales will now represent ABB Installation Products in Maryland, Northern Virginia and Washington […]
Some early Q2 insights from Rexel and Grainger provide some insights into the current electrical and MRO distribution market and, as such, provide a “base case” for distributor performance given that Grainger is considered a “bellweather” for the MRO market […]
Milbank Manufacturing announced the promotion of Adrienne Sander to Vice President of Sales, effective June 25, 2021 according to a recent press release. Adrienne joined Milbank in 2019, serving as North Central Regional Sales Manager before becoming Director of Sales […]
The pulse of the lighting industry is strong. Channel Marketing Group’s recently concluded 2021 Q2 Pulse of Lighting survey, which was promoted earlier this month and attracted over 220 responses, revealed: Each channel audience is seeing the lighting product category […]
According to a recent press release, “Retrolux, the fastest-growing lighting, and energy project development and implementation software platform, and Shine Retrofits, a national energy-efficient lighting products distributor, announced that it will be adding their full product catalog from leading manufacturers […]


David Gordon
Channel Marketing Group
919-488-8635