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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry Outlook  / More Insights
2025 Outlook; Dual Trade Diversification an Option?
David Gordon Posted On October 21, 2024

Dual Tade Contractor

Yesterday morning when I logged on, I ran across Christian Sokoll’s Monday Market Share posting on LinkedIn (and if you are not following him, you should.) The headline was “Navigating Uncertain Times for 2024 and Beyond.” So, I clicked on […]


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People in the News
Graybar Enhances Leadership Team
David Gordon Posted On October 21, 2024

Graybar

Yesterday Graybar announced changes / enhancements to its leadership team: “Graybar, a leading distributor of electrical, communications, data networking and industrial products and provider of related supply chain management and logistics services, today announced the following leadership changes that will […]


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People in the News
Satco Hires 2 to Support Local Markets & National Accounts
David Gordon Posted On October 20, 2024

Satco

Satco is enhancing its sales team. According to a press release, Satco is adding a SouthEast regional manager who will have some national chain responsibility within the electrical distribution industry and an individual to support in the Southwest who will […]


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Channel Strategies  / Growth Strategies  / More Insights  / Technology
Venture Capital Allows Companies to Be Curious
David Gordon Posted On October 17, 2024

Venture Capital

Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong […]


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Supplier / Products
MaxLite Launches EasyRF – Easy, Groupable Lighting Control
David Gordon Posted On October 17, 2024

MaxLite CMax EasyRF

MaxLite, a leader in energy-efficient lighting solutions, is proud to announce the launch of EasyRFTM, an innovative room-based wireless lighting control system that expands the company’s c-Max Lighting Controls platform. EasyRF represents a user-friendly and cost-effective solution designed to seamlessly […]


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Growth Strategies  / Industry Consolidation
Hughes to Spearhead Border States Acquisition Efforts
David Gordon Posted On October 17, 2024

Aaron Hughes - Border States

Border States apparently is seeking to accelerate its growth and is increasing its focus on mergers / acquisitions with the appointment of Aaron Hughes as their point person to drive acquisition activity. According to its press release, “Aaron Hughes, former […]


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Growth Strategies  / Lighting  / More Insights
Growing THE Lighting Market
David Gordon Posted On October 15, 2024

Growing Lighting Business

Recently we released our Q3 Pulse of Lighting report which, other than sharing that Q3 was relatively static, also asked a couple of questions that directly lead to growth for the lighting market. The issue is important as the lighting […]


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Supplier / Products
Reminiscent Lamps from Satco
David Gordon Posted On October 14, 2024

Satco Gray Filament

SATCO|NUVO is proud to introduce Reminiscent, their latest line of innovative lighting solutions. This new collection of gray filament lamps beautifully combines the classic look of traditional incandescent lamps with the benefits of modern LED technology, offering exceptional light quality […]


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eBusiness  / More Insights  / Productivity  / Reps  / Technology
AI Adoption Requires Embracing Change
David Gordon Posted On October 8, 2024

Change

The concept of digital transformation, let alone AI, as a future driver for your organization is probably a folly unless … You have a leader, and leadership team, which believes in change. There are two key words in the above […]


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Growth Strategies  / Lighting  / More Insights  / Research Reports
Acuity Reports, Lighting Results Compare to Q3 Pulse of Lighting Market
David Gordon Posted On October 3, 2024

Q4 2024 Pulse of Lighting Survey

Earlier this week we released the results of our Q3 Pulse of Lighting survey (and click here if you want to order a copy of the report) and Acuity shared their FY Q4 results (which was CY Q3). Bottom line […]


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  • David Gordon
    Channel Marketing Group
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