This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]
Minnesota’s Werner Electric traveled to rival state Wisconsin to recruit its next VP Sales and Marketing. According to its press release, Mike Hermann, formerly of Rockwell, is joining the company as VP Sales and Marketing. In this year of celebration, […]
This week Sonepar USA, the electrical industry’s second largest distributor, announced a number of business development promotions: Scott Schuenke, VP of strategic marketing for Sonepar USA, has been named VP of strategic development for Sonepar North America. Schuenke will be […]
COVID has heightened the benefit or, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, […]
Lighting represents 20-25% of industry sales and can represent more for a construction-oriented distributors. And it represents a higher percentage of project business. With the market down as severely as it was in April, even though it has stabilized, and […]
Zoom is now the generic term for webinars. The Kleenex of webinars. Teams may rival based upon usage, but from a lexicon viewpoint it is now Zoom, perhaps because of the media and stock market mentions? Whether you use Zoom, […]
The results of our fourth COVID-19 Market Sentiment study (click to purchase report) are in and the electrical distribution industry is back to work, and sales are improving and the electrical industry is moving ahead. Based upon feedback from over […]
Over the past month, according to our current survey, which closes today, sales for many distributors have stabilized or improved. This which makes sense given construction is open in all states and states have opened their economies to varying degrees. […]
According to an email sent to IMARK Electrical members and manufacturers, Jerry Knight, Vice President of Supplier Relations for IMARK Electrical has been promoted to Executive Vice President of IMARK Electrical and will become President of IMARK Electrical in November. […]
Lighting is an important product category for most electrical distributors. Depending upon the distributor’s focus, it can be 25-30%, or higher, of sales! Most distributor’s view the lighting “customer” as “the contractor” (installer). Some consider it the end-user and sell […]
David Gordon
Channel Marketing Group
919-488-8635
