Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Manufacturers  / Marketing Groups  / More Insights  / Reps
Moving Ahead in the Age of COVID-19 – 4th Survey
David Gordon Posted On June 4, 2020

Moving Ahead from COVID

For many the industry came to a screeching halt in mid-March. Companies stopped travel, states went into lock-down, most construction across the country stopped. Those in the industry in the North East, parts of the West Coast, Pennsylvania and Michigan […]


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Channel Strategies  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Productivity
Make sure you don’t waste a good pandemic
David Gordon Posted On June 2, 2020

In the midst of every crises lies great opportunity (like a pandemic)

No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it […]


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Logistics  / More Insights  / Productivity  / Profitability  / Purchasing
Warehouse and Purchasing Considerations as Distributors Comeback
David Gordon Posted On May 28, 2020

Electrical Distributor Warehouse

As business begins to improve and distributors reopen counters and bring back some staff, questions arise regard purchasing, staffing, warehouse management and “operations” in general. While business for many is operating at a reduced level, the acceleration of business can […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry Outlook  / Marketing Groups  / More Insights
The Changing Distribution Landscape – 2030 2040 2050
David Gordon Posted On May 27, 2020

Changing Distribution Landscape 2030 2040 2050

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are […]


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Branding  / Distributors  / eCommerce  / eMarketing  / Growth Strategies  / Industry Outlook  / More Insights  / Sales Channel  / Technology
What Walmart Can Teach Distributors About eCommerce
David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce.  The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]


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Growth Strategies  / Industry Consolidation  / More Insights
Resilience is Key to Maximizing Selling Price
David Gordon Posted On May 15, 2020

Resilience Key to Maximizing Selling Price

While many think that there will be a number of distributors, and maybe some manufacturers, that close due to COVID-19, perhaps the bigger impact will be on distributors who survive now, hoping for brighter days, but who only survive, struggle […]


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Associations  / Customer Segments  / Distributors  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Research Reports  / Sales Channel
Signs of Sales Stabilizing?
David Gordon Posted On May 12, 2020

COVID-19 Sales Stabilizing

Channel Marketing Group and DISC CORP released the results of our third COVID-19 Electrical Market Sentiment Report. With feedback from almost 500 electrical distributors, manufacturers and manufacturer representatives, it appears that the electrical market, nationally, shows signs of stabilizing. Being […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry Outlook  / Manufacturers  / Marketing  / More Insights  / Pricing
Moving from Survivability to Thriveability
David Gordon Posted On May 8, 2020

Ideas

In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability.  They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally.  Now they are looking […]


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Distributors  / Industrial Market  / Industry Outlook  / Manufacturers  / More Insights  / Reps
3rd COVID-19 Electrical Distribution Market Sentiment Survey
David Gordon Posted On May 3, 2020

COVID-19 3rd Electrical Market Sentiment Survey

As we approach 60 days since the COVID-19 national emergency was declared, electrical distributors and manufacturers have had varied experiences. Some states closed construction, roiling the electrical industry in these markets. Others have not and distributors report “business as usual” […]


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Advocacy  / Branding  / Contractors  / Distributors  / eMarketing  / Growth Strategies  / Marketing  / More Insights
Giving Back – Feels Good, Helps Community, Drives Sales
David Gordon Posted On May 1, 2020

Giving Back - Electrical Contractor Rewards

Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach.  Empathy, information and education.  During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]


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