Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Distributors  / eCommerce  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights  / Pricing  / Productivity  / Profitability
Rexel Up Globally but Down in US
David Gordon Posted On February 18, 2020

Rexel Quarterly Earnings

Being global can have its ups and down. As a company you become susceptible to currency issues as well as differing economic challenges. It appears that Rexel is benefiting in areas of the globe but suffering here in North America […]


Continue Reading
0
0

Distributors  / Industrial Market  / Industry Outlook  / More Insights
Grainger Q4 Growth Rate Slows
David Gordon Posted On February 11, 2020

Grainger Earnings

Grainger usually provides a good barometer of the industrial and commercial MRO markets and the “healthy” of large companies, so let’s take a quick look at their Q4 and outlook for 2020. Grainger earnings call and slides Grainger introduced a […]


Continue Reading
0
0

Awards  / Distributors  / More Insights
Werner Electric Turns 100
David Gordon Posted On February 10, 2020


In a world of distribution consolidation, it is becoming less and less frequent for a distributor to achieve the ripe old age of 100. And especially to know the day! Werner Electric, located in Cottage Grove, MN, just outside Minneapolis, […]


Continue Reading
0
0

Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Digging into Anixter
David Gordon Posted On February 9, 2020

Anixter

Given that Anixter has been in the consciousness of many in the industry lately due to WESCO’s successful acquisition bid, thought it may be informative to take a deeper dive into Anixter’s recent Q4 / end of year report. Some […]


Continue Reading
0
0

Industry Outlook  / More Insights
Coronavirus Impact on US Electrical Industry
David Gordon Posted On February 9, 2020

Coronavirus

The old phrase “when x sneezes, others get a cold” may be the major US impact from the Coronavirus.  While it’s unfortunate that 37,000+ are ill and over 800 have died (as of 2/9/20), here in the US there is […]


Continue Reading
0
0

Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
WESCO Reports on 2019
David Gordon Posted On February 7, 2020

WESCO earnings

February is the time for Q4 earnings and outlooks, so, with that let’s look first at WESCO. WESCO From their earnings call: Regarding Anixter, which WESCO cannot share much about, the highlighted a key reason for the acquisition when it […]


Continue Reading
0
0

More Insights  / People in the News
Runyon Joins Halco
David Gordon Posted On February 6, 2020

Halco Lighting

Halco Lighting Technologies (HALCO), offering a strong portfolio of lighting solutions including energy efficient lamps, ballasts and lighting fixtures, is pleased to announce that Don Runyon has become the Vice President Sales & Marketing, effective January 2020. As the new […]


Continue Reading
0
0

Advocacy  / Associations  / Awards  / Industry Outlook  / More Insights  / Reps  / Sales Channel
NEMRA Powers Forward
David Gordon Posted On February 4, 2020

NEMRA - Powering a Smarter World

Last week’s NEMRA conference, where independent manufacturer representatives celebrated their 50th anniversary, brought together over 2000 manufacturer representatives and manufacturers to conduct the industry’s largest set of meetings. The theme of this year’s conference was “Powering a Smarter World, 50 […]


Continue Reading
2
0

Customer Segments  / Growth Strategies  / Industrial Market  / Industry Outlook  / Marketing  / More Insights  / Sales Channel
Selling Services Requires a Plan & Marketing
David Gordon Posted On January 30, 2020

Selling Services

Much is talked about how distributors needing to sell services to differentiate themselves.  They need to create / provide solutions and will need to generate revenue from these services.  While some of the discussed services are unbundling, what is currently […]


Continue Reading
2
0

Associations  / Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / Marketing Groups  / More Insights  / Reps
2020 NAED Western Observations
David Gordon Posted On January 26, 2020

2020 NAED Western Observations

Last week’s NAED Western, held in Phoenix and attended by approximately 700 people, was a productive event according to many who attended the industry’s first conference of the year. For many, one of the takeaways was the amount of walking […]


Continue Reading
3
0