Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Profitability  / Sales Channel
Reducing Tax Implications of Incentive Travel Programs
David Gordon Posted On June 26, 2019


This week WESCO is taking 800+ people on an Alaskan cruise as part of their WESCO VIP incentive program. It looks like an exciting adventure (check out this pre-program video and follow them on their program Instagram page or on […]


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Branding  / Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel
3M Changes. Striving for Control?
David Gordon Posted On June 23, 2019


3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]


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Associations  / Distributors  / eBusiness  / eMarketing  / Manufacturers  / More Insights  / Productivity  / Profitability  / Technology
THE Electrical Industry Technology Conference: IDEA’s eBiz
David Gordon Posted On June 23, 2019


Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]


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Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
eCommerce in the Channel
David Gordon Posted On June 21, 2019


During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is […]


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Associations  / Lighting  / Lighting2  / More Insights  / Supplier / Products
Getting More from Networked Lighting Controls
David Gordon Posted On June 18, 2019


This years LightFair featured controls, controls and even more controls. The benefit of these controls is realized when they are networked, however, adoption in this segment has been slow due to concerns relating to complexity, understanding, installation, cybersecurity, energy monitoring, […]


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Industry News  / Lighting  / Lighting2  / More Insights
Q2 Pulse of Lighting Survey Now Open
David Gordon Posted On June 13, 2019


The lighting market continues to be an adventure, complete with lots of opportunities. Our Q2 Pulse of Lighting Survey will help capture these and we’ll share the results at the end of the month. During the second quarter we’ve had: […]


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Associations  / Manufacturers  / More Insights  / People in the News
Antenucci to Collaborate with Channel Marketing Group
David Gordon Posted On June 13, 2019


Steve Antenucci, recently retired vice president and general manager for Hubbell Wiring Systems and recipient of NAED’s 2019 Associate Service Award, will be participating in Channel Marketing Group’s Executive in Residence Program. Steve will be sharing his insights and expertise […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Supplier / Products
Atkore Expands Cope Tray Offering
David Gordon Posted On June 10, 2019


The recent acquisition of United Structural Products (USP)  (known by its brand, US Tray) by Atkore helps Atkore expand its tray offering by bringing aluminum and 316 stainless steel welded tray to complement Cope’s steel, fiberglass and aluminum offering inclusive […]


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Associations  / Branding  / Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Profitability
Home Depot Orange Coming to Your Customer
David Gordon Posted On June 5, 2019


The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing  / Profitability  / Purchasing  / Renewables  / Supplier / Products
Impacts On Lighting If China Weaponizes Rare Earth Metals
David Gordon Posted On June 3, 2019


We know tariffs can impact the electrical business.  But rare earth metals? We’ve had tariffs after last year’s tariffs on steel, aluminum and a number of other products.  The recent acceleration of tariffs on Chinese imported products (price increases from […]


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