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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry Consolidation  / Marketing Groups  / More Insights
Winsupply, a Window into an Acquisition Opportunity?
David Gordon Posted On October 10, 2019

Winsupply

Winsupply, a privately-held multi-discipline distributor with revenues of about $3.5 billion with a unique, decentralized branch-ownership structure and a presence in the electrical industry made an interesting announcement recently. Winsupply’s model is unique in the sense that its branches, called […]


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eCommerce  / Growth Strategies  / Industrial Market  / More Insights  / Technology
400% MRO Account Growth?
David Gordon Posted On October 7, 2019


Looking for a growth strategy that supplements your existing technology platform, focuses your salespeople, requires nominal investment and can generate a 400% increase in MRO material sales from industrial or institutional accounts. And if you don’t have a commerce-enabled website, […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / More Insights
Acuity Sales Down 12% C&I Down Less. Outlook Weak.
David Gordon Posted On October 4, 2019

Acuity Earnings Call

Earlier this week Acuity released, from a headline viewpoint, horrid Q4 sales performance.  Sales declined almost 12% from prior year.  Much of the decline is attributed to the retail segment, however, sources described Acuity’s distribution business as “flat / low […]


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eCommerce  / eMarketing  / More Insights  / People in the News
Colleen Ehrhardt Joins DDS as Director of Global Sales
David Gordon Posted On October 3, 2019


Colleen Ehrhardt has joined DDS (Distributor Data Solutions) as Director of Global Sales, where she will spearhead efforts to build relationships with DDS’ current and prospective customers in the wholesale distribution industry. DDS is excited to welcome Ehrhardt to its […]


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Distributors  / More Insights  / People in the News
Changes in WESCO Leadership – Nelson Squires
David Gordon Posted On October 3, 2019


According to a WESCO press release, WESCO announced the appointment of Mr. Nelson Squires as its Senior Vice President and Chief Operating Officer effective October 1, 2019. Mr. Squires served as the Company’s Group Vice President and General Manager of WESCO Canada/International/WIS since January 2018 and […]


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Manufacturers  / Marketing  / More Insights  / People in the News
IDEAL Prepares for the Future
David Gordon Posted On October 3, 2019


Some people changes, and National Championship updates, from IDEAL: Doug Sanford promoted to SVP and GM Chairman and CEO Jim James has announced that the Board of Directors for the family-owned company has promoted Doug Sanford to Senior Vice President […]


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Industry Outlook  / Lighting  / More Insights  / Renewables  / Research Reports
Q3 Pulse of Lighting Results are in … slow. Tariff impact
David Gordon Posted On October 1, 2019


The 2019 Q3 Pulse of Lighting results are in and it appears that Q3, on average, for lighting was slow for distributors and manufacturers, with results in the low single digits. The major reasons reported in the Q3 Lighting Report […]


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Associations  / Distributors  / eBusiness  / Logistics  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Technology
IDEA Delivers at eBiz
David Gordon Posted On September 27, 2019


IDEA’s eBiz conference was held last week in Philadelphia and had a record attendance of almost 200 data management and IT people from distributors, manufacturers and service providers attended seminars, heard the future direction of IDEA and the launch of […]


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Manufacturers  / More Insights  / Reps  / Sales Channel  / Training
The Complicated Rep / Regional Sales Manager Relationship
David Gordon Posted On September 24, 2019


The relationship between manufacturers and their reps is perhaps the single most important relationship that both can have as it is a synergistic, mutually dependent relationship that impacts the success of both companies.  The best are a symbiotic relationship.  For […]


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More Insights  / People in the News
Herm Isenstein, founder of DISC, passes away
David Gordon Posted On September 24, 2019


It is with sadness to share that Herm Isenstein, the founder of DISC, the industry’s first, and foremost, market data resource, passed away on September 11th  at the age of 86 of brain cancer according to his obituary as posted […]


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    Channel Marketing Group
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