We’re in an environment that could be called BC vs PC – Before Coronavirus and Post Coronavirus. The challenge is that PC, which could be defined as Q3 and Q4 don’t look pretty. Everyone, at least manufacturers, are asking “what […]
We’re in an environment that could be called BC vs PC – Before Coronavirus and Post Coronavirus. The challenge is that PC, which could be defined as Q3 and Q4 don’t look pretty. Everyone, at least manufacturers, are asking “what […]
Understanding the financial impact of COVID-19 on the electrical channel is a real challenge. That’s why we launched, and can now report from, our Electrical Industry COVID-19 Market Sentiment Report. (available for $50 with 50% of proceeds to the Gary […]
COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks. We’ve learned much such as the affect on the lighting […]
Last week was a “helluva” week for many with hourly reminders of a changing world due to an invisible enemy that is justifiably panicking all. It was a week we’ve all become too well acquainted with the words “coronavirus” and […]
We’ve gone from looking at the coronavirus from afar to being in the middle of the coronavirus storm. It’s obviously changed the business and outlook for the year. While tragic, and disruptive, the phrase “this to shall pass” should be […]
Leviton announced the hiring of Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing. In this newly created position, Mortensen will be responsible for the company’s US Distribution Channel, all international sales and the eBusiness Channel. […]
As Crescent Electric gets ready for a changing of the guard with Marty Burbridge retiring later this month, more change is occurring within the company. For most, if not all, of its existence Crescent has been aligned with GE. Through […]
The first quarter of 2020 is coming to a close and what a close. And it’s time for our Q1 Pulse of Lighting Survey. It appears to have been a mild winter, which is good for the construction market, but with […]
The NAED 2020 South Central, held a couple of weeks ago, introduced the industry to a new stop on our “tour”, Austin, Texas. While a new city, like all conferences, unfortunately didn’t get to see the city. Hotel was “okay” […]
Allen Ray, a long-time industry veteran known by many due to his distribution background, involvement with electrical industry ERP companies and software companies, his consultancy, Allen Ray Associates which focused on supporting distributors in the areas of pricing, profitability and […]


David Gordon
Channel Marketing Group
919-488-8635