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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / People in the News  / Reps
Orbit Industries Adds ElectriSpecNY to Rep Network
David Gordon Posted On December 9, 2019

Orbit Industries

Orbit Industries announced a new sales partnership with ElectriSpecNY of Skaneateles, New York. ElectriSpecNY will represent Orbit’s line of electrical products throughout Upstate New York. Established in 2018, ElectriSpecNY associates will focus on educating electrical contractors about Orbit products, and […]


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Distributors  / Lighting  / Manufacturers  / More Insights  / Profitability  / Sales Channel
Lighting it Up, Chicago-style
David Gordon Posted On December 5, 2019

Lighting it Up Chicago-style

According to Edison Report, there is “war in Chicago. Force Partners, the Cooper Lighting Rep, Sues KSA Lighting and Acuity Lighting.” Wow!  If you haven’t read the Mueller Report, chances are that you have not read the 27-page complaint filed […]


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Associations  / eCommerce  / Industry Outlook  / More Insights  / Productivity  / Technology
Molitor “Steps Down”; IDEA in Transition
David Gordon Posted On December 4, 2019

IDEA

Paul Molitor, the president of IDEA since 2014, announced he is stepping down from his role later this month.  According to IDEA’s press release the departure is for personal reasons.  “The IDEA Board and the entire organization thank you for […]


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Jobs  / Manufacturers  / Marketing  / More Insights
Atkore Seeks Marketing Director – FILLED
David Gordon Posted On December 3, 2019

Atkore

Atkore is seeking a Marketing Director, to be located at their Harvey, IL location, approximately 20 miles south of downtown Chicago. Atkore is a leading manufacturer of Electrical Products, primarily for the non-residential construction and renovation markets, and Mechanical Products […]


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Distributors  / More Insights  / Productivity  / Profitability
Want to Improve Warehouse Productivity?
David Gordon Posted On November 26, 2019

Warehouse Productivity

With a tight economy, tight labor market and tight margins, increasing productivity is more important than ever, especially for warehouse operations where finding qualified staff that can meet HR requirements is harder than ever. And one of the reasons is […]


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More Insights  / People in the News
Hooper Launches Advisory & Recruitment Service
David Gordon Posted On November 26, 2019

Hayward Hooper

Ken Hooper, the former President & CEO of NEMRA, has announced the formation of a new consulting firm focused on electrical equipment manufacturers and independent manufacturer representative firms.  Hayward Hooper LLC works with both manufacturers and representatives in two distinct […]


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Lighting  / Manufacturers  / Marketing Groups  / More Insights  / Profitability
Cooper Lighting Solutions to Rejoin IMARK
David Gordon Posted On November 26, 2019

IMARK Electrical

After almost 20 years, Cooper Lighting Solutions, as part of its spin-off from Eaton Lighting (and formerly Cooper Lighting), is rejoining IMARK Electrical. According to a press release issued by IMARK Electrical: Cooper Lighting Solutions selected as preferred supplier to […]


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Logistics  / More Insights  / Pricing  / Profitability
SPAs- Are they Worth the Cost?
David Gordon Posted On November 24, 2019

SPAs - Pennies from Heaven

In a penny nickel business, every penny counts. Which is why SPAs can matter. Increasing gross margins and, more importantly, net profitability, in today’s environment is extremely challenging.  Publicly-held national chains such as Rexel and WESCO report net profitability in […]


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Advocacy  / Associations  / Industry Outlook  / More Insights
2020 NAED Eastern Observations
David Gordon Posted On November 19, 2019

NAED

The NAED meeting season began in full force last week with the NAED Eastern Regional Conference. While a few national chains, AD and IMARK previously held their meetings, the NAED Eastern was the first broad-based meeting for many manufacturers.  Overall […]


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More Insights  / People in the News
Kevin Grayson Joins Channel Marketing Group
David Gordon Posted On November 6, 2019

Kevin Grayson

After 30+ years working for lighting manufacturers, Kevin Grayson joins Channel Marketing Group as Vice President with a focus on supporting companies in the lighting industry as well as providing sales management coaching. Many in the industry know Kevin from […]


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