I spent 30 minutes recently on the phone with a good friend of mine in the industry. I listed several issues that are just somewhere between causing me concern and driving me crazy. I have preached about education for the […]
I am going to step away from the norm of the type of articles that I usually submit for ElectricalTrends and attempt to call your attention to what I think is a huge opportunity for every electrical distributor and their […]
My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]
I have been absent for the last few weeks and missed some of the things I enjoy doing, including writing the articles which we are now calling “Ken’s Corner” (here’s a link to my first Ken’s Corner). I am happy […]
Continuing my plan to answer questions that have been posed to me recently, and over time, as well as share some concerns, let me share thoughts about Competition Starting a new marketing role Work from home and Industry involvement and […]
My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
First let’s go to Wikipedia for a definition. A spiff is slang for an immediate bonus for a sale. Typically, spiffs are paid, either by a manufacturer or employer, directly to a salesperson for selling a specific product. Frequently they […]
The manufacturers do not have as much money as they used to! Really? So many responses to that statement come to my mind. Unfortunately, in today’s politically correct atmosphere I am not at liberty to use most of them, so […]
Do national or regional promotions offered by the manufacturer work and are they in the best interests of the distributor? That largely depends on what the distributor does with the opportunity. Most of us would call these “canned promotions”. Specifically […]
Everyone likes to talk about their successes, and I am no exception. The road to success, however, inevitably has some speed bumps, or what sales and management may call “failures.” Let me tell you about two of mine, but how […]
David Gordon
Channel Marketing Group
919-488-8635
