The year started off with a division of a national chain changing marketing groups. IMARK announced that USESI, a member of Equity/EDN, had joined the group. In case you are not familiar with USESI, they are the sister company to […]
Sorry haven’t been able to post some thoughts for the past couple of weeks. We’ve been traveling to clients and been in the midst of helping them launch 2009 strategies and adjust operations. We’ve picked up a number of “random” […]
About 10 days ago we attended the NAED Eastern and met with a number of manufacturers and distributors. The tenor of the meeting was interesting as distributors and manufacturers had differing views regarding their 2009 outlook and green remained the […]
Tomorrow starts the third leg of each fall’s annual planning process – the NAED Eastern Region Conference, which is being held in Marco Island, FL (and hopefully the golf courses won’t all be full!)With most people asking “what are you […]
If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]
We received the preliminary attendee list for the upcoming NAED Eastern Region, its online for those whose who registered for the conference, to be held in Marco Island, and were very disappointed to see that the conference is evolving (or […]
The competition for your data dollars is increasing. Thanks to our readers, we’ve recently received the latest communications from Trade Service and IDEA, and they appear to be divergent in style.The Trade Service communications appear to be positive and sales-oriented, […]
Received a copy of a letter from a distributor friend, that Trade Service sent to its electrical distribution customers. Interesting how a company begins to reveal itself when it needs to become competitive / visible again.Key points from the letter […]
Now that the dust has settled, press releases have been issued and frantic calls have been made seeking information, the question becomes, what does the decision by IDEA and Trade Service mean to everyday operations and the industry “vision” of […]
The past few days, about 800 individuals from the industry gathered in San Francisco for the NAED Executive Leadership Conference (formerly the NAED Annual). NAED claims that attendance was very strong based upon the number of companies that attended (with […]
David Gordon
Channel Marketing Group
919-488-8635
