Recently we spoke to a few purchasing people from large builders (production types like Ryan, Pulte, Centex, Toll). While they are suffering, all are doing some building. The goal of our discussion was to better understand their purchasing decision drivers […]
Private labeling and unbranded products could have unintended consequences. An emerging trend amongst “contract manufacturers” is the development of strategies to move up the value chain. Consider: A July 18th Wall Street Journal article entitled “Contract Manufacturers Shift to Brand […]
Everyone knows about the decline in new housing starts, the precipitous drop in housing sales and the consolidation of home building to regional and national builders. While the custom builder market represents opportunities, the “tract/production” builders are where the volume […]
David Gordon
Channel Marketing Group
919-488-8635
