Two things typically occur when you get to be 100 years old … You are celebrated You may tend to forget a few of your accomplishments and need to be reminded (or so I’m told!) Schaedler Yesco is celebrating its […]
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Branding
Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]
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Within the past couple of year’s Sonepar USA set an objective of $1 billion per OpCo (operating company). Whether the goal came from corporate or from US headquarters, the company is well on its way to achieving its goal in […]
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Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]
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Many know that ABB became the Formula E title for Formula E in its fourth season, which was the 2017-18 season. Since then the all-electric street racing series has gained a significant following with races around the world. ABB continues […]
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In the age of consolidation, it’s refreshing to find some companies with longevity (and hopefully some perpetuity!) And, while there is much that can be learned from a company’s history and the values that drive the company, it’s also nice […]
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One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
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Marketing, Analytics Help Recession Proof Distributors
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
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South Carolina-based Current™ (formerly GE Current, a Daintree Company) has unveiled a new brand identity following the historic acquisition of Hubbell’s Commercial & Industrial (C&I) Lighting business. The new enterprise brand – introduced at LightFair – unites the companies under a single identity with the […]
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New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
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