New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
US Lighting Trends is pleased to be a LightFair 2022 Media Sponsor. In a short time (we launched in November) we now are reaching over 25,000 readers twice a month with information to assist in specifiers, contractors and the distribution […]
Last month five-year-old Atlantic Coast Electric Supply held its first major customer training event combined with a trade show. At the same time, it recognized key suppliers. The company had over 325 customers turnout for the event and more than […]
I am going to step away from the norm of the type of articles that I usually submit for ElectricalTrends and attempt to call your attention to what I think is a huge opportunity for every electrical distributor and their […]
Synapse Wireless recently launched a new website, highlighting SimplySnap, a holistic platform for Lighting Control and Energy Management for industrial facilities and outdoor areas. Discover more details about the problems SimplySnap solves and the markets served by visiting www.synapsewireless.com. Lighting designers, […]
Value. For distributors and manufacturer reps, it’s all that drives sales. It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]
Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]
Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]
David Gordon
Channel Marketing Group
919-488-8635
