One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
South Carolina-based Current™ (formerly GE Current, a Daintree Company) has unveiled a new brand identity following the historic acquisition of Hubbell’s Commercial & Industrial (C&I) Lighting business. The new enterprise brand – introduced at LightFair – unites the companies under a single identity with the […]
New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
US Lighting Trends is pleased to be a LightFair 2022 Media Sponsor. In a short time (we launched in November) we now are reaching over 25,000 readers twice a month with information to assist in specifiers, contractors and the distribution […]
Last month five-year-old Atlantic Coast Electric Supply held its first major customer training event combined with a trade show. At the same time, it recognized key suppliers. The company had over 325 customers turnout for the event and more than […]
I am going to step away from the norm of the type of articles that I usually submit for ElectricalTrends and attempt to call your attention to what I think is a huge opportunity for every electrical distributor and their […]
Synapse Wireless recently launched a new website, highlighting SimplySnap, a holistic platform for Lighting Control and Energy Management for industrial facilities and outdoor areas. Discover more details about the problems SimplySnap solves and the markets served by visiting www.synapsewireless.com. Lighting designers, […]
Value. For distributors and manufacturer reps, it’s all that drives sales. It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
David Gordon
Channel Marketing Group
919-488-8635
