Amazon has been frequently in the news over the past week or so with its introduction of a music streaming service, a planned entry to sell “services” a la Angie’s List and Home Advisor, is introducing a smartphone offering and probably […]
Living here in Raleigh, just minutes away from Cree (located in Durham), creates opportunities to receive additional press coverage on Cree. Last week the Triangle Business Journal had an article on Cree titled “Four reasons Durham’s Cree is on track […]
Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]
Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]
The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers. These companies provide value-added services to the channel. In the instance of companies such as All […]
Last week I was at the NAED South-Central which was held in Tampa. While the reported attendance was about 675-700 individuals, consisting of 75 distributor entities (including multiples of CED, Sonepar, etc), 122 manufacturer entities, and the remainder being reps […]
And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
Yes, it seems strange and you’re saying “Google doesn’t make or sell any electrical products”. And while you are currently correct, their latest acquisition takes them into a product category that electrical distributors do sell (and which also then technically […]
As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference. It appears that the impetus for this has been the continued growth, and competitiveness, […]
Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries. This issue had 3 topics: Why Halloween is symbolic […]
