Now that the calendar has turned and we’re technically into the second half of the year, leadership in many companies are looking “beyond.” The “beyond” is 2026. Planning season is starting and for leadership and marketers it is the start […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]
Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]
One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]
Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets […]
Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]
The market for many is reportedly “slow”, especially when compared to the supply-chain, inflation-driven market of the past few years. We’re hearing the market in the southeast and southwest are better and that those with intentional strategies in other markets […]
Two things typically occur when you get to be 100 years old … You are celebrated You may tend to forget a few of your accomplishments and need to be reminded (or so I’m told!) Schaedler Yesco is celebrating its […]
